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The Growth of the Scholarly Publishing Industry in the U.S : A Business History of a Changing Marketplace, 1939–1946 / / by Albert N. Greco
| The Growth of the Scholarly Publishing Industry in the U.S : A Business History of a Changing Marketplace, 1939–1946 / / by Albert N. Greco |
| Autore | Greco Albert N |
| Edizione | [1st ed. 2019.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Pivot, , 2019 |
| Descrizione fisica | 1 online resource (100 pages) |
| Disciplina | 338.47070573 |
| Collana | Palgrave pivot |
| Soggetto topico |
Marketing
Printing Publishers and publishing Printing and Publishing |
| ISBN | 3-319-99549-9 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Introduction to Scholarly Journal and Book Publishing Industry in the U.S. -- 2. The Impact of the Depression and Nuclear Research on Universities, Research, and Scholarly Publishing: 1929-1941 -- 3. The Impact of World War II on American Society and Scholarly Publishing: December 7, 1941-1942 -- 4. The War and Its Impact on Research: 1943-1945 -- 5. 1946: A Turning Point in the Growth of Scholarly Publishing. |
| Record Nr. | UNINA-9910337813803321 |
Greco Albert N
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Pivot, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The marketing of World War II in the US, 1939-1946 : a business history of the US government and the media and entertainment industries / / Albert N. Greco
| The marketing of World War II in the US, 1939-1946 : a business history of the US government and the media and entertainment industries / / Albert N. Greco |
| Autore | Greco Albert N |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Cham, Switzerland : , : Palgrave Macmillan, , [2020] |
| Descrizione fisica | 1 online resource (xx, 147 pages) |
| Disciplina | 070.44999405426 |
| Collana |
Palgrave pivot
Gale eBooks |
| Soggetto topico |
World War, 1939-1945 - Mass media and the war
Mass media - United States - History - 20th century World War, 1939-1945 - United States - History |
| ISBN | 3-030-39519-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. The US confronts the Great Depression and World War II : 1929-1941 -- 2. Franklin D. Roosevelt's domestic policies, executive orders, and the home front during World War II -- 3. The US government and the advertising, radio, newspaper, and magazine industries confront the war -- 4. The US government and the entertainment industries confront the war : motion pictures, music, and book publishing -- 5. The impact of wartime cooperative relationship between the US government and the media and entertainment industries on American society and consumers. |
| Record Nr. | UNINA-9910407712903321 |
|
Greco Albert N
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| Cham, Switzerland : , : Palgrave Macmillan, , [2020] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The Strategic Marketing of Science, Technology, and Medical Journals : A Business History of a Dynamic Marketplace, 2000–2020 / / by Albert N. Greco
| The Strategic Marketing of Science, Technology, and Medical Journals : A Business History of a Dynamic Marketplace, 2000–2020 / / by Albert N. Greco |
| Autore | Greco Albert N |
| Edizione | [1st ed. 2023.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2023 |
| Descrizione fisica | 1 online resource (186 pages) |
| Disciplina | 070.5720688 |
| Soggetto topico |
Marketing
Management Printing Publishers and publishing Printing and Publishing |
| ISBN | 3-031-31964-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1: Introduction to History and Development of Scientific, Technical, and Medical [STM]Journals -- Chapter 2: The State of the Scholarly Journal Publishing Industry in 2000 -- Chapter 3: The Impact of Disruption: 2001-2012 -- Chapter 4: The Impact of Legal, Intellectual Property, and Copyright Infringement Issues: 2000-2022 -- Chapter 5: The Responses of the Major Textbook Publishers: 2013-2020 -- Chapter 6: The Future of STM Journals. |
| Record Nr. | UNINA-9910734872603321 |
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Greco Albert N
|
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2023 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||