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Biblioteca

MARC Lista (tabellare)
The brand innovation manifesto [[electronic resource] ] : how to build brands, redefine markets and defy conventions / / John Grant
The brand innovation manifesto [[electronic resource] ] : how to build brands, redefine markets and defy conventions / / John Grant
Autore Grant John <1964->
Pubbl/distr/stampa Chichester, England ; ; Hoboken, NJ, : John Wiley & Sons, c2006
Descrizione fisica 1 online resource (330 p.)
Disciplina 658.8/27
658.827
Soggetto topico Brand name products - Social aspects
Brand name products - Psychological aspects
Branding (Marketing)
Lifestyles - Economic aspects
Consumer behavior
Soggetto genere / forma Electronic books.
ISBN 1-119-99503-5
1-119-20932-3
1-280-41109-0
9786610411092
0-470-02983-8
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Cover; Contents; Acknowledgements; Introduction; SECTION I: BRAND THEORY REVISITED; SECTION II: A TYPOLOGY OF BRAND IDEAS; SECTION III: DEVELOPING BRAND STRATEGIES; References; Index
Record Nr. UNINA-9910145046003321
Grant John <1964->  
Chichester, England ; ; Hoboken, NJ, : John Wiley & Sons, c2006
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
The brand innovation manifesto [[electronic resource] ] : how to build brands, redefine markets and defy conventions / / John Grant
The brand innovation manifesto [[electronic resource] ] : how to build brands, redefine markets and defy conventions / / John Grant
Autore Grant John <1964->
Pubbl/distr/stampa Chichester, England ; ; Hoboken, NJ, : John Wiley & Sons, c2006
Descrizione fisica 1 online resource (330 p.)
Disciplina 658.8/27
658.827
Soggetto topico Brand name products - Social aspects
Brand name products - Psychological aspects
Branding (Marketing)
Lifestyles - Economic aspects
Consumer behavior
ISBN 0-470-29670-4
1-119-99503-5
1-119-20932-3
1-280-41109-0
9786610411092
0-470-02983-8
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Cover; Contents; Acknowledgements; Introduction; SECTION I: BRAND THEORY REVISITED; SECTION II: A TYPOLOGY OF BRAND IDEAS; SECTION III: DEVELOPING BRAND STRATEGIES; References; Index
Record Nr. UNINA-9910831051603321
Grant John <1964->  
Chichester, England ; ; Hoboken, NJ, : John Wiley & Sons, c2006
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
The brand innovation manifesto : how to build brands, redefine markets and defy conventions / / John Grant
The brand innovation manifesto : how to build brands, redefine markets and defy conventions / / John Grant
Autore Grant John <1964->
Pubbl/distr/stampa Chichester, England ; ; Hoboken, NJ, : John Wiley & Sons, c2006
Descrizione fisica 1 online resource (330 p.)
Disciplina 658.8/27
658.827
Soggetto topico Brand name products - Social aspects
Brand name products - Psychological aspects
Branding (Marketing)
Lifestyles - Economic aspects
Consumer behavior
ISBN 9786610411092
9780470296707
0470296704
9781119995036
1119995035
9781119209324
1119209323
9781280411090
1280411090
9780470029831
0470029838
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Cover; Contents; Acknowledgements; Introduction; SECTION I: BRAND THEORY REVISITED; SECTION II: A TYPOLOGY OF BRAND IDEAS; SECTION III: DEVELOPING BRAND STRATEGIES; References; Index
Record Nr. UNINA-9911020229903321
Grant John <1964->  
Chichester, England ; ; Hoboken, NJ, : John Wiley & Sons, c2006
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Co-opportunity [[electronic resource] ] : join up for a sustainable, resilient, prosperous world / / John Grant
Co-opportunity [[electronic resource] ] : join up for a sustainable, resilient, prosperous world / / John Grant
Autore Grant John <1964->
Pubbl/distr/stampa Hoboken, N.J., : Wiley, c2010
Descrizione fisica 1 online resource (351 p.)
Disciplina 338.9/27
Soggetto topico Sustainable development - International cooperation
Sustainable development - Citizen participation
Green movement
Cooperation
ISBN 1-119-20861-0
0-470-66235-2
1-282-88882-X
9786612888823
0-470-66485-1
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto pt. 1. A climate for change? -- pt. 2. Relocating the dreams -- pt. 3. Co-operative responsibility -- pt. 4. Economic resilience -- pt. 5. Abundance.
Record Nr. UNINA-9910140910803321
Grant John <1964->  
Hoboken, N.J., : Wiley, c2010
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Co-opportunity : join up for a sustainable, resilient, prosperous world / / John Grant
Co-opportunity : join up for a sustainable, resilient, prosperous world / / John Grant
Autore Grant John <1964->
Edizione [1st ed.]
Pubbl/distr/stampa Hoboken, N.J., : Wiley, c2010
Descrizione fisica 1 online resource (351 p.)
Disciplina 338.9/27
Soggetto topico Sustainable development - International cooperation
Sustainable development - Citizen participation
Green movement
Cooperation
ISBN 9786612888823
9781119208617
1119208610
9780470662359
0470662352
9781282888821
128288882X
9780470664858
0470664851
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto pt. 1. A climate for change? -- pt. 2. Relocating the dreams -- pt. 3. Co-operative responsibility -- pt. 4. Economic resilience -- pt. 5. Abundance.
Record Nr. UNINA-9910820455603321
Grant John <1964->  
Hoboken, N.J., : Wiley, c2010
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
The green marketing manifesto / / John Grant
The green marketing manifesto / / John Grant
Autore Grant John <1964->
Pubbl/distr/stampa Chichester, England : , : John Wiley & Sons, Ltd, , 2007
Descrizione fisica 1 online resource (298 p.)
Disciplina 658.802
Soggetto topico Green marketing
Soggetto genere / forma Electronic books.
ISBN 1-119-20625-1
0-470-68731-2
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Title Page; Copyright Page; Foreword; Acknowledgements; About the Author; Introduction; SECTION I - Background; Setting the Scene; A Tipping Point - and Then What?; The Green Consumer Bandwagon of 1989; The Green Challenges; The Marketing Challenge; The Green Consumer? (Or All Consumers?); Sustainability - The Backroom Revolution; The Green Marketing Challenge; Green Marketing's Five I's; Endnote: Another Revolution; SECTION II - The Green Marketing Grid; Overview; A. Green - Setting New Standards for Responsible Products, Services, Brands, Companies
B. Greener - Sharing Responsibility with CustomersC. Greenest - Shaping a New Culture of Responsibility Through Innovation; 1. Public - Company Story, Engagement Campaigns, Futures; 2. Social - Identity and Community; 3. Personal - Products and Habits; A1: Set an Example; A2: Credible Partners; A3: Market a Benefit; B1: Develop the Market; B2: Tribal Brands; B3: Change Usage; C1: New Business Concepts; C2: Trojan Horse Ideas; C3: Challenging Consuming; A: Setting New Standards (Green); A1: Set an Example; A2: Credible Partners; A3: Market a Benefit; B: Sharing Responsibility (Greener)
B1: Develop the MarketB2: Social/Tribal Brands; B3: Change Usage; C: Supporting Innovation (Greenest); C1: New Business Concepts; C2: Trojan Horse Ideas; C3: Challenging Consuming; SECTION III - Concluding Thoughts; Ideas Good, Image Bad; A Fresh Start for Green Marketing; References; Index
Record Nr. UNINA-9910138874803321
Grant John <1964->  
Chichester, England : , : John Wiley & Sons, Ltd, , 2007
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
The green marketing manifesto / / John Grant
The green marketing manifesto / / John Grant
Autore Grant John <1964->
Pubbl/distr/stampa Chichester, England : , : John Wiley & Sons, Ltd, , 2007
Descrizione fisica 1 online resource (298 p.)
Disciplina 658.802
Soggetto topico Green marketing
ISBN 1-119-20625-1
0-470-68731-2
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Title Page; Copyright Page; Foreword; Acknowledgements; About the Author; Introduction; SECTION I - Background; Setting the Scene; A Tipping Point - and Then What?; The Green Consumer Bandwagon of 1989; The Green Challenges; The Marketing Challenge; The Green Consumer? (Or All Consumers?); Sustainability - The Backroom Revolution; The Green Marketing Challenge; Green Marketing's Five I's; Endnote: Another Revolution; SECTION II - The Green Marketing Grid; Overview; A. Green - Setting New Standards for Responsible Products, Services, Brands, Companies
B. Greener - Sharing Responsibility with CustomersC. Greenest - Shaping a New Culture of Responsibility Through Innovation; 1. Public - Company Story, Engagement Campaigns, Futures; 2. Social - Identity and Community; 3. Personal - Products and Habits; A1: Set an Example; A2: Credible Partners; A3: Market a Benefit; B1: Develop the Market; B2: Tribal Brands; B3: Change Usage; C1: New Business Concepts; C2: Trojan Horse Ideas; C3: Challenging Consuming; A: Setting New Standards (Green); A1: Set an Example; A2: Credible Partners; A3: Market a Benefit; B: Sharing Responsibility (Greener)
B1: Develop the MarketB2: Social/Tribal Brands; B3: Change Usage; C: Supporting Innovation (Greenest); C1: New Business Concepts; C2: Trojan Horse Ideas; C3: Challenging Consuming; SECTION III - Concluding Thoughts; Ideas Good, Image Bad; A Fresh Start for Green Marketing; References; Index
Record Nr. UNINA-9910677532203321
Grant John <1964->  
Chichester, England : , : John Wiley & Sons, Ltd, , 2007
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Greener marketing / / John Grant
Greener marketing / / John Grant
Autore Grant John <1964->
Pubbl/distr/stampa West Sussex, England : , : Wiley, , [2020]
Descrizione fisica 1 online resource (viii, 257 pages)
Disciplina 658.802
Soggetto topico Green marketing
ISBN 9781119689133
1-119-68910-4
1-119-68913-9
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNINA-9910794109903321
Grant John <1964->  
West Sussex, England : , : Wiley, , [2020]
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Greener marketing / / John Grant
Greener marketing / / John Grant
Autore Grant John <1964->
Pubbl/distr/stampa West Sussex, England : , : Wiley, , [2020]
Descrizione fisica 1 online resource (viii, 257 pages)
Disciplina 658.802
Soggetto topico Green marketing
ISBN 9781119689133
1-119-68910-4
1-119-68913-9
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNINA-9910821518103321
Grant John <1964->  
West Sussex, England : , : Wiley, , [2020]
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui