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The brand innovation manifesto [[electronic resource] ] : how to build brands, redefine markets and defy conventions / / John Grant
| The brand innovation manifesto [[electronic resource] ] : how to build brands, redefine markets and defy conventions / / John Grant |
| Autore | Grant John <1964-> |
| Pubbl/distr/stampa | Chichester, England ; ; Hoboken, NJ, : John Wiley & Sons, c2006 |
| Descrizione fisica | 1 online resource (330 p.) |
| Disciplina |
658.8/27
658.827 |
| Soggetto topico |
Brand name products - Social aspects
Brand name products - Psychological aspects Branding (Marketing) Lifestyles - Economic aspects Consumer behavior |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-119-99503-5
1-119-20932-3 1-280-41109-0 9786610411092 0-470-02983-8 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Contents; Acknowledgements; Introduction; SECTION I: BRAND THEORY REVISITED; SECTION II: A TYPOLOGY OF BRAND IDEAS; SECTION III: DEVELOPING BRAND STRATEGIES; References; Index |
| Record Nr. | UNINA-9910145046003321 |
Grant John <1964->
|
||
| Chichester, England ; ; Hoboken, NJ, : John Wiley & Sons, c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The brand innovation manifesto [[electronic resource] ] : how to build brands, redefine markets and defy conventions / / John Grant
| The brand innovation manifesto [[electronic resource] ] : how to build brands, redefine markets and defy conventions / / John Grant |
| Autore | Grant John <1964-> |
| Pubbl/distr/stampa | Chichester, England ; ; Hoboken, NJ, : John Wiley & Sons, c2006 |
| Descrizione fisica | 1 online resource (330 p.) |
| Disciplina |
658.8/27
658.827 |
| Soggetto topico |
Brand name products - Social aspects
Brand name products - Psychological aspects Branding (Marketing) Lifestyles - Economic aspects Consumer behavior |
| ISBN |
0-470-29670-4
1-119-99503-5 1-119-20932-3 1-280-41109-0 9786610411092 0-470-02983-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Contents; Acknowledgements; Introduction; SECTION I: BRAND THEORY REVISITED; SECTION II: A TYPOLOGY OF BRAND IDEAS; SECTION III: DEVELOPING BRAND STRATEGIES; References; Index |
| Record Nr. | UNINA-9910831051603321 |
|
Grant John <1964->
|
||
| Chichester, England ; ; Hoboken, NJ, : John Wiley & Sons, c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The brand innovation manifesto [[electronic resource] ] : how to build brands, redefine markets and defy conventions / / John Grant
| The brand innovation manifesto [[electronic resource] ] : how to build brands, redefine markets and defy conventions / / John Grant |
| Autore | Grant John <1964-> |
| Pubbl/distr/stampa | Chichester, England ; ; Hoboken, NJ, : John Wiley & Sons, c2006 |
| Descrizione fisica | 1 online resource (330 p.) |
| Disciplina |
658.8/27
658.827 |
| Soggetto topico |
Brand name products - Social aspects
Brand name products - Psychological aspects Branding (Marketing) Lifestyles - Economic aspects Consumer behavior |
| ISBN |
0-470-29670-4
1-119-99503-5 1-119-20932-3 1-280-41109-0 9786610411092 0-470-02983-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Contents; Acknowledgements; Introduction; SECTION I: BRAND THEORY REVISITED; SECTION II: A TYPOLOGY OF BRAND IDEAS; SECTION III: DEVELOPING BRAND STRATEGIES; References; Index |
| Record Nr. | UNINA-9910841315603321 |
|
Grant John <1964->
|
||
| Chichester, England ; ; Hoboken, NJ, : John Wiley & Sons, c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Co-opportunity [[electronic resource] ] : join up for a sustainable, resilient, prosperous world / / John Grant
| Co-opportunity [[electronic resource] ] : join up for a sustainable, resilient, prosperous world / / John Grant |
| Autore | Grant John <1964-> |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley, c2010 |
| Descrizione fisica | 1 online resource (351 p.) |
| Disciplina | 338.9/27 |
| Soggetto topico |
Sustainable development - International cooperation
Sustainable development - Citizen participation Green movement Cooperation |
| ISBN |
1-119-20861-0
0-470-66235-2 1-282-88882-X 9786612888823 0-470-66485-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. A climate for change? -- pt. 2. Relocating the dreams -- pt. 3. Co-operative responsibility -- pt. 4. Economic resilience -- pt. 5. Abundance. |
| Record Nr. | UNINA-9910140910803321 |
|
Grant John <1964->
|
||
| Hoboken, N.J., : Wiley, c2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Co-opportunity [[electronic resource] ] : join up for a sustainable, resilient, prosperous world / / John Grant
| Co-opportunity [[electronic resource] ] : join up for a sustainable, resilient, prosperous world / / John Grant |
| Autore | Grant John <1964-> |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley, c2010 |
| Descrizione fisica | 1 online resource (351 p.) |
| Disciplina | 338.9/27 |
| Soggetto topico |
Sustainable development - International cooperation
Sustainable development - Citizen participation Green movement Cooperation |
| ISBN |
1-119-20861-0
0-470-66235-2 1-282-88882-X 9786612888823 0-470-66485-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. A climate for change? -- pt. 2. Relocating the dreams -- pt. 3. Co-operative responsibility -- pt. 4. Economic resilience -- pt. 5. Abundance. |
| Record Nr. | UNINA-9910820455603321 |
|
Grant John <1964->
|
||
| Hoboken, N.J., : Wiley, c2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The green marketing manifesto / / John Grant
| The green marketing manifesto / / John Grant |
| Autore | Grant John <1964-> |
| Pubbl/distr/stampa | Chichester, England : , : John Wiley & Sons, Ltd, , 2007 |
| Descrizione fisica | 1 online resource (298 p.) |
| Disciplina | 658.802 |
| Soggetto topico | Green marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-119-20625-1
0-470-68731-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Title Page; Copyright Page; Foreword; Acknowledgements; About the Author; Introduction; SECTION I - Background; Setting the Scene; A Tipping Point - and Then What?; The Green Consumer Bandwagon of 1989; The Green Challenges; The Marketing Challenge; The Green Consumer? (Or All Consumers?); Sustainability - The Backroom Revolution; The Green Marketing Challenge; Green Marketing's Five I's; Endnote: Another Revolution; SECTION II - The Green Marketing Grid; Overview; A. Green - Setting New Standards for Responsible Products, Services, Brands, Companies
B. Greener - Sharing Responsibility with CustomersC. Greenest - Shaping a New Culture of Responsibility Through Innovation; 1. Public - Company Story, Engagement Campaigns, Futures; 2. Social - Identity and Community; 3. Personal - Products and Habits; A1: Set an Example; A2: Credible Partners; A3: Market a Benefit; B1: Develop the Market; B2: Tribal Brands; B3: Change Usage; C1: New Business Concepts; C2: Trojan Horse Ideas; C3: Challenging Consuming; A: Setting New Standards (Green); A1: Set an Example; A2: Credible Partners; A3: Market a Benefit; B: Sharing Responsibility (Greener) B1: Develop the MarketB2: Social/Tribal Brands; B3: Change Usage; C: Supporting Innovation (Greenest); C1: New Business Concepts; C2: Trojan Horse Ideas; C3: Challenging Consuming; SECTION III - Concluding Thoughts; Ideas Good, Image Bad; A Fresh Start for Green Marketing; References; Index |
| Record Nr. | UNINA-9910138874803321 |
|
Grant John <1964->
|
||
| Chichester, England : , : John Wiley & Sons, Ltd, , 2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The green marketing manifesto / / John Grant
| The green marketing manifesto / / John Grant |
| Autore | Grant John <1964-> |
| Pubbl/distr/stampa | Chichester, England : , : John Wiley & Sons, Ltd, , 2007 |
| Descrizione fisica | 1 online resource (298 p.) |
| Disciplina | 658.802 |
| Soggetto topico | Green marketing |
| ISBN |
1-119-20625-1
0-470-68731-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Title Page; Copyright Page; Foreword; Acknowledgements; About the Author; Introduction; SECTION I - Background; Setting the Scene; A Tipping Point - and Then What?; The Green Consumer Bandwagon of 1989; The Green Challenges; The Marketing Challenge; The Green Consumer? (Or All Consumers?); Sustainability - The Backroom Revolution; The Green Marketing Challenge; Green Marketing's Five I's; Endnote: Another Revolution; SECTION II - The Green Marketing Grid; Overview; A. Green - Setting New Standards for Responsible Products, Services, Brands, Companies
B. Greener - Sharing Responsibility with CustomersC. Greenest - Shaping a New Culture of Responsibility Through Innovation; 1. Public - Company Story, Engagement Campaigns, Futures; 2. Social - Identity and Community; 3. Personal - Products and Habits; A1: Set an Example; A2: Credible Partners; A3: Market a Benefit; B1: Develop the Market; B2: Tribal Brands; B3: Change Usage; C1: New Business Concepts; C2: Trojan Horse Ideas; C3: Challenging Consuming; A: Setting New Standards (Green); A1: Set an Example; A2: Credible Partners; A3: Market a Benefit; B: Sharing Responsibility (Greener) B1: Develop the MarketB2: Social/Tribal Brands; B3: Change Usage; C: Supporting Innovation (Greenest); C1: New Business Concepts; C2: Trojan Horse Ideas; C3: Challenging Consuming; SECTION III - Concluding Thoughts; Ideas Good, Image Bad; A Fresh Start for Green Marketing; References; Index |
| Record Nr. | UNINA-9910677532203321 |
|
Grant John <1964->
|
||
| Chichester, England : , : John Wiley & Sons, Ltd, , 2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Greener marketing / / John Grant
| Greener marketing / / John Grant |
| Autore | Grant John <1964-> |
| Pubbl/distr/stampa | West Sussex, England : , : Wiley, , [2020] |
| Descrizione fisica | 1 online resource (viii, 257 pages) |
| Disciplina | 658.802 |
| Soggetto topico | Green marketing |
| ISBN |
9781119689133
1-119-68910-4 1-119-68913-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910794109903321 |
|
Grant John <1964->
|
||
| West Sussex, England : , : Wiley, , [2020] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Greener marketing / / John Grant
| Greener marketing / / John Grant |
| Autore | Grant John <1964-> |
| Pubbl/distr/stampa | West Sussex, England : , : Wiley, , [2020] |
| Descrizione fisica | 1 online resource (viii, 257 pages) |
| Disciplina | 658.802 |
| Soggetto topico | Green marketing |
| ISBN |
9781119689133
1-119-68910-4 1-119-68913-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910821518103321 |
|
Grant John <1964->
|
||
| West Sussex, England : , : Wiley, , [2020] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||