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Marketing in the tourism industry : the promotion of destination regions / / edited by Brian Goodall and Gregory Ashworth
| Marketing in the tourism industry : the promotion of destination regions / / edited by Brian Goodall and Gregory Ashworth |
| Pubbl/distr/stampa | London : , : Routledge, , 2013 |
| Descrizione fisica | 1 online resource (265 p.) |
| Disciplina | 910.688 |
| Altri autori (Persone) |
AshworthG. J (Gregory John)
GoodallBrian |
| Collana | Routledge library editions. Tourism |
| Soggetto topico | Tourism - Marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
0-203-06859-9
1-299-44807-0 1-135-08339-8 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
MARKETING IN THE TOURISM INDUSTRY The Promotion of Destination Regions; Copyright; Contents; List of Tables; List of Figures; Contributors; Preface; 1. How Tourists Choose Their Holidays: An Analytical Framework; The Holiday Habit; The Holiday Selection Process; Motivations; Images; Choice of Resort; The search process; Evaluation of alternatives; Holiday Selection as an Analytical Framework; 2. Changing Patterns And Structure of European Tourism; Patterns of European Tourism; Origins and destinations; Holiday tourism; Structure of the European Tourism Industry; The tour operator
The travel agentThe accommodation sector; Structure and patterns; Prospect; Future holiday-makers; The tourism industry; Perspective; 3. The Development of Tourism in the Least Developed Countries; Tourism Potential; Physical resources for tourism; Economic conditions for tourism development; Socio-cultural resources; Tourism Impact; The physical impact of tourism; The economic impacts of tourism; The social impacts of tourism; Conclusion; 4. The Role of Travel Agent and Tour Operator; Setting the scene; The role of the travel agent; Pre-sales service; The sales situation; After-sales service Changing structure and practicesThe Agent and the Tour Operator; 5. The Role of the Tourist Board; Tourist Boards in the United Kingdom; The English Tourist Board; The Regional Tourist Boards in England; Differing roles of tourist boards; Government Guidelines; Future Outlook for Tourist Boards; Marketing Strategies; Conclusion; 6. Planning of Tourist Routes: The Green Coast Road in the Northern Netherlands; Context; Tourist Routes; The Green Coast Road; Planning objectives and problems; The research phases; The optimal route; Concluding remarks 7. Recreational Developments in Gravel Workings: The Limburg ExperienceIntroduction; The Historical and Geographical Background; Wet Restoration: Making a Virtue of Necessity; Aspects of Recreation Planning and Policy; Concluding Remarks; 8. The Economic Effects on Destination Areas of Foreign Involvement in the Tourism Industry: A Spanish Application; The Balance of Payments; The Distribution of Public and Private Revenue; The Value of Expenditure on Tourism and Associated Multiplier Effects in the Destination Area; Techniques of Production and the Level of Employment The Degree of Control which the Host Area exercises over the Development of the Tourism Industry and Destination AreaConclusion; 9. The Image of Destination Regions: Theoretical and Empirical Aspects; Introduction; Image and its relevance to Tourism; Image in the context of Economic Theory; Demand; Supply; Observations on both demand and supply and image; Empirical Implications; The Languedoc-Roussillon Study; The area; The fieldwork; The results; The visitor survey 150; The image study; Some general observations; Theory and the Languedoc-Roussillon Study; Future Research Developments Modelling |
| Record Nr. | UNINA-9910453127803321 |
| London : , : Routledge, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing in the tourism industry : the promotion of destination regions / / edited by Brian Goodall and Gregory Ashworth
| Marketing in the tourism industry : the promotion of destination regions / / edited by Brian Goodall and Gregory Ashworth |
| Pubbl/distr/stampa | London : , : Routledge, , 2013 |
| Descrizione fisica | 1 online resource (265 p.) |
| Disciplina | 910.688 |
| Altri autori (Persone) |
AshworthG. J (Gregory John)
GoodallBrian |
| Collana | Routledge library editions. Tourism |
| Soggetto topico | Tourism - Marketing |
| ISBN |
1-135-08338-X
0-203-06859-9 1-299-44807-0 1-135-08339-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
MARKETING IN THE TOURISM INDUSTRY The Promotion of Destination Regions; Copyright; Contents; List of Tables; List of Figures; Contributors; Preface; 1. How Tourists Choose Their Holidays: An Analytical Framework; The Holiday Habit; The Holiday Selection Process; Motivations; Images; Choice of Resort; The search process; Evaluation of alternatives; Holiday Selection as an Analytical Framework; 2. Changing Patterns And Structure of European Tourism; Patterns of European Tourism; Origins and destinations; Holiday tourism; Structure of the European Tourism Industry; The tour operator
The travel agentThe accommodation sector; Structure and patterns; Prospect; Future holiday-makers; The tourism industry; Perspective; 3. The Development of Tourism in the Least Developed Countries; Tourism Potential; Physical resources for tourism; Economic conditions for tourism development; Socio-cultural resources; Tourism Impact; The physical impact of tourism; The economic impacts of tourism; The social impacts of tourism; Conclusion; 4. The Role of Travel Agent and Tour Operator; Setting the scene; The role of the travel agent; Pre-sales service; The sales situation; After-sales service Changing structure and practicesThe Agent and the Tour Operator; 5. The Role of the Tourist Board; Tourist Boards in the United Kingdom; The English Tourist Board; The Regional Tourist Boards in England; Differing roles of tourist boards; Government Guidelines; Future Outlook for Tourist Boards; Marketing Strategies; Conclusion; 6. Planning of Tourist Routes: The Green Coast Road in the Northern Netherlands; Context; Tourist Routes; The Green Coast Road; Planning objectives and problems; The research phases; The optimal route; Concluding remarks 7. Recreational Developments in Gravel Workings: The Limburg ExperienceIntroduction; The Historical and Geographical Background; Wet Restoration: Making a Virtue of Necessity; Aspects of Recreation Planning and Policy; Concluding Remarks; 8. The Economic Effects on Destination Areas of Foreign Involvement in the Tourism Industry: A Spanish Application; The Balance of Payments; The Distribution of Public and Private Revenue; The Value of Expenditure on Tourism and Associated Multiplier Effects in the Destination Area; Techniques of Production and the Level of Employment The Degree of Control which the Host Area exercises over the Development of the Tourism Industry and Destination AreaConclusion; 9. The Image of Destination Regions: Theoretical and Empirical Aspects; Introduction; Image and its relevance to Tourism; Image in the context of Economic Theory; Demand; Supply; Observations on both demand and supply and image; Empirical Implications; The Languedoc-Roussillon Study; The area; The fieldwork; The results; The visitor survey 150; The image study; Some general observations; Theory and the Languedoc-Roussillon Study; Future Research Developments Modelling |
| Record Nr. | UNINA-9910779697203321 |
| London : , : Routledge, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing in the tourism industry : the promotion of destination regions / / edited by Brian Goodall and Gregory Ashworth
| Marketing in the tourism industry : the promotion of destination regions / / edited by Brian Goodall and Gregory Ashworth |
| Pubbl/distr/stampa | London : , : Routledge, , 2013 |
| Descrizione fisica | 1 online resource (265 p.) |
| Disciplina | 910.688 |
| Altri autori (Persone) |
AshworthG. J (Gregory John)
GoodallBrian |
| Collana | Routledge library editions. Tourism |
| Soggetto topico | Tourism - Marketing |
| ISBN |
1-135-08338-X
0-203-06859-9 1-299-44807-0 1-135-08339-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
MARKETING IN THE TOURISM INDUSTRY The Promotion of Destination Regions; Copyright; Contents; List of Tables; List of Figures; Contributors; Preface; 1. How Tourists Choose Their Holidays: An Analytical Framework; The Holiday Habit; The Holiday Selection Process; Motivations; Images; Choice of Resort; The search process; Evaluation of alternatives; Holiday Selection as an Analytical Framework; 2. Changing Patterns And Structure of European Tourism; Patterns of European Tourism; Origins and destinations; Holiday tourism; Structure of the European Tourism Industry; The tour operator
The travel agentThe accommodation sector; Structure and patterns; Prospect; Future holiday-makers; The tourism industry; Perspective; 3. The Development of Tourism in the Least Developed Countries; Tourism Potential; Physical resources for tourism; Economic conditions for tourism development; Socio-cultural resources; Tourism Impact; The physical impact of tourism; The economic impacts of tourism; The social impacts of tourism; Conclusion; 4. The Role of Travel Agent and Tour Operator; Setting the scene; The role of the travel agent; Pre-sales service; The sales situation; After-sales service Changing structure and practicesThe Agent and the Tour Operator; 5. The Role of the Tourist Board; Tourist Boards in the United Kingdom; The English Tourist Board; The Regional Tourist Boards in England; Differing roles of tourist boards; Government Guidelines; Future Outlook for Tourist Boards; Marketing Strategies; Conclusion; 6. Planning of Tourist Routes: The Green Coast Road in the Northern Netherlands; Context; Tourist Routes; The Green Coast Road; Planning objectives and problems; The research phases; The optimal route; Concluding remarks 7. Recreational Developments in Gravel Workings: The Limburg ExperienceIntroduction; The Historical and Geographical Background; Wet Restoration: Making a Virtue of Necessity; Aspects of Recreation Planning and Policy; Concluding Remarks; 8. The Economic Effects on Destination Areas of Foreign Involvement in the Tourism Industry: A Spanish Application; The Balance of Payments; The Distribution of Public and Private Revenue; The Value of Expenditure on Tourism and Associated Multiplier Effects in the Destination Area; Techniques of Production and the Level of Employment The Degree of Control which the Host Area exercises over the Development of the Tourism Industry and Destination AreaConclusion; 9. The Image of Destination Regions: Theoretical and Empirical Aspects; Introduction; Image and its relevance to Tourism; Image in the context of Economic Theory; Demand; Supply; Observations on both demand and supply and image; Empirical Implications; The Languedoc-Roussillon Study; The area; The fieldwork; The results; The visitor survey 150; The image study; Some general observations; Theory and the Languedoc-Roussillon Study; Future Research Developments Modelling |
| Record Nr. | UNINA-9910807829603321 |
| London : , : Routledge, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing tourism places / / edited by Gregory Ashworth and Brian Goodall
| Marketing tourism places / / edited by Gregory Ashworth and Brian Goodall |
| Pubbl/distr/stampa | London : , : Routledge, , 2013 |
| Descrizione fisica | 1 online resource (313 p.) |
| Disciplina | 910.688 |
| Altri autori (Persone) |
AshworthG. J (Gregory John)
GoodallBrian |
| Collana | Routledge library editions. Tourism |
| Soggetto topico |
Tourism
Marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
0-203-06695-2
1-299-44799-6 1-135-07723-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
MARKETING TOURISMPLACES; Copyright; Marketing tourism places; Copyright; Contents; List of Tables; List of Figures; Contributors; Preface; Chapter 1. Can Places be Sold for Tourism?; Introduction; Tourism Promotion and Tourist Use; Market Planning as Public Sector Place Management; Is a Tourism Destination a Product?; Is the Tourist a Place Customer?; Can Tourism Places be Managed through Market Planning?; How Much are we Selling Tourism Places for?; Can Places be Sold for Tourism?; I Theory and Concept
Chapter 2. The Concept of Opportunity sets as a Methodological Framework for the Analysis of Selling Tourism Places: The Industry ViewIntroduction; The Concept of Opportunity Sets; Industry opportunity sets; Consumer opportunity sets; Destination opportunity sets; The Development of Industry Opportunity Sets; The consumer, industry, destination linkage; A matrix approach to industry opportunity sets; Profit maximisation; Sales maximisation; Market share maximisation; The Interrelationship of Consumer and Industry Opportunity Sets; Place and the Industry Opportunity Set Matrix; Conclusions Chapter 3. People, Places and Priorities: Opportunity sets andConsumers' Holiday ChoiceIntroduction; Understanding Holiday Choice; 'The push' - motivations; 'The pull' - images; Other factors in holiday choice; Opportunities and the Holidaymaker; A Three-Dimensional Matrix; Place Preference and Evaluation; Studies of place preference and evaluation; Measuring place preference and evaluation; Opportunity Sets and Choice; Perceived sets and consideration sets; The attainable set; Place preferences; Understanding a Holiday Choice using the Matrix; Conclusions: People, Places and Priorities Chapter 4. Opportunity sets as Analytical Marketing Instruments: A Destination Area ViewThe Opportunity Set Concept - An Application to Tourist Destination Areas; Characteristics of destination area opportunity sets; Interdependence of destination area opportunity sets; Segmentation of destination area opportunity sets; Penetration of Destination Area Opportunity Sets; Dependency of Destination Area Opportunity Sets; French Ski Resorts - A Case Study; The pattern of French skiing DAOSs; The pattern explained; DAOSs: An Evaluation Chapter 5. Hedonic Prices and the Marketing of Package Holidays: The Case of Tourism Resorts in MalagaIntroduction; The Tourism Resorts; The Hedonic Price Model; Results; Conclusions; Chapter 6. Strategies for Tourism Destination Development: An Investigation of the Role of Small Businesses; Overview and Role Assessment; Research Design; Purpose of the study; Data collection; Hypotheses; Data analysis; Discussion of the Findings; Conclusion and Implications; Financial implications; The quality issue; Marketing implications; Cooperative strategies; Further Research; II Shaping the Product Chapter 7. Leisure + Shopping = Tourism Product Mix |
| Record Nr. | UNINA-9910453122903321 |
| London : , : Routledge, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing tourism places / / edited by Gregory Ashworth and Brian Goodall
| Marketing tourism places / / edited by Gregory Ashworth and Brian Goodall |
| Pubbl/distr/stampa | London : , : Routledge, , 2013 |
| Descrizione fisica | 1 online resource (313 p.) |
| Disciplina | 910.688 |
| Altri autori (Persone) |
AshworthG. J (Gregory John)
GoodallBrian |
| Collana | Routledge library editions. Tourism |
| Soggetto topico |
Tourism
Marketing |
| ISBN |
0-203-06695-2
1-299-44799-6 1-135-07723-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
MARKETING TOURISMPLACES; Copyright; Marketing tourism places; Copyright; Contents; List of Tables; List of Figures; Contributors; Preface; Chapter 1. Can Places be Sold for Tourism?; Introduction; Tourism Promotion and Tourist Use; Market Planning as Public Sector Place Management; Is a Tourism Destination a Product?; Is the Tourist a Place Customer?; Can Tourism Places be Managed through Market Planning?; How Much are we Selling Tourism Places for?; Can Places be Sold for Tourism?; I Theory and Concept
Chapter 2. The Concept of Opportunity sets as a Methodological Framework for the Analysis of Selling Tourism Places: The Industry ViewIntroduction; The Concept of Opportunity Sets; Industry opportunity sets; Consumer opportunity sets; Destination opportunity sets; The Development of Industry Opportunity Sets; The consumer, industry, destination linkage; A matrix approach to industry opportunity sets; Profit maximisation; Sales maximisation; Market share maximisation; The Interrelationship of Consumer and Industry Opportunity Sets; Place and the Industry Opportunity Set Matrix; Conclusions Chapter 3. People, Places and Priorities: Opportunity sets andConsumers' Holiday ChoiceIntroduction; Understanding Holiday Choice; 'The push' - motivations; 'The pull' - images; Other factors in holiday choice; Opportunities and the Holidaymaker; A Three-Dimensional Matrix; Place Preference and Evaluation; Studies of place preference and evaluation; Measuring place preference and evaluation; Opportunity Sets and Choice; Perceived sets and consideration sets; The attainable set; Place preferences; Understanding a Holiday Choice using the Matrix; Conclusions: People, Places and Priorities Chapter 4. Opportunity sets as Analytical Marketing Instruments: A Destination Area ViewThe Opportunity Set Concept - An Application to Tourist Destination Areas; Characteristics of destination area opportunity sets; Interdependence of destination area opportunity sets; Segmentation of destination area opportunity sets; Penetration of Destination Area Opportunity Sets; Dependency of Destination Area Opportunity Sets; French Ski Resorts - A Case Study; The pattern of French skiing DAOSs; The pattern explained; DAOSs: An Evaluation Chapter 5. Hedonic Prices and the Marketing of Package Holidays: The Case of Tourism Resorts in MalagaIntroduction; The Tourism Resorts; The Hedonic Price Model; Results; Conclusions; Chapter 6. Strategies for Tourism Destination Development: An Investigation of the Role of Small Businesses; Overview and Role Assessment; Research Design; Purpose of the study; Data collection; Hypotheses; Data analysis; Discussion of the Findings; Conclusion and Implications; Financial implications; The quality issue; Marketing implications; Cooperative strategies; Further Research; II Shaping the Product Chapter 7. Leisure + Shopping = Tourism Product Mix |
| Record Nr. | UNINA-9910779696103321 |
| London : , : Routledge, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing tourism places / / edited by Gregory Ashworth and Brian Goodall
| Marketing tourism places / / edited by Gregory Ashworth and Brian Goodall |
| Pubbl/distr/stampa | London : , : Routledge, , 2013 |
| Descrizione fisica | 1 online resource (313 p.) |
| Disciplina | 910.688 |
| Altri autori (Persone) |
AshworthG. J (Gregory John)
GoodallBrian |
| Collana | Routledge library editions. Tourism |
| Soggetto topico |
Tourism
Marketing |
| ISBN |
0-203-06695-2
1-299-44799-6 1-135-07723-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
MARKETING TOURISMPLACES; Copyright; Marketing tourism places; Copyright; Contents; List of Tables; List of Figures; Contributors; Preface; Chapter 1. Can Places be Sold for Tourism?; Introduction; Tourism Promotion and Tourist Use; Market Planning as Public Sector Place Management; Is a Tourism Destination a Product?; Is the Tourist a Place Customer?; Can Tourism Places be Managed through Market Planning?; How Much are we Selling Tourism Places for?; Can Places be Sold for Tourism?; I Theory and Concept
Chapter 2. The Concept of Opportunity sets as a Methodological Framework for the Analysis of Selling Tourism Places: The Industry ViewIntroduction; The Concept of Opportunity Sets; Industry opportunity sets; Consumer opportunity sets; Destination opportunity sets; The Development of Industry Opportunity Sets; The consumer, industry, destination linkage; A matrix approach to industry opportunity sets; Profit maximisation; Sales maximisation; Market share maximisation; The Interrelationship of Consumer and Industry Opportunity Sets; Place and the Industry Opportunity Set Matrix; Conclusions Chapter 3. People, Places and Priorities: Opportunity sets andConsumers' Holiday ChoiceIntroduction; Understanding Holiday Choice; 'The push' - motivations; 'The pull' - images; Other factors in holiday choice; Opportunities and the Holidaymaker; A Three-Dimensional Matrix; Place Preference and Evaluation; Studies of place preference and evaluation; Measuring place preference and evaluation; Opportunity Sets and Choice; Perceived sets and consideration sets; The attainable set; Place preferences; Understanding a Holiday Choice using the Matrix; Conclusions: People, Places and Priorities Chapter 4. Opportunity sets as Analytical Marketing Instruments: A Destination Area ViewThe Opportunity Set Concept - An Application to Tourist Destination Areas; Characteristics of destination area opportunity sets; Interdependence of destination area opportunity sets; Segmentation of destination area opportunity sets; Penetration of Destination Area Opportunity Sets; Dependency of Destination Area Opportunity Sets; French Ski Resorts - A Case Study; The pattern of French skiing DAOSs; The pattern explained; DAOSs: An Evaluation Chapter 5. Hedonic Prices and the Marketing of Package Holidays: The Case of Tourism Resorts in MalagaIntroduction; The Tourism Resorts; The Hedonic Price Model; Results; Conclusions; Chapter 6. Strategies for Tourism Destination Development: An Investigation of the Role of Small Businesses; Overview and Role Assessment; Research Design; Purpose of the study; Data collection; Hypotheses; Data analysis; Discussion of the Findings; Conclusion and Implications; Financial implications; The quality issue; Marketing implications; Cooperative strategies; Further Research; II Shaping the Product Chapter 7. Leisure + Shopping = Tourism Product Mix |
| Record Nr. | UNINA-9910807829203321 |
| London : , : Routledge, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||