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Feminist perspectives on advertising : what's the big idea? / / edited by Kim Golombisky
| Feminist perspectives on advertising : what's the big idea? / / edited by Kim Golombisky |
| Pubbl/distr/stampa | Lanham : , : Lexington Books, , [2019] |
| Descrizione fisica | 1 online resource (382 pages) |
| Disciplina | 659.101 |
| Soggetto topico |
Advertising - Social aspects
Advertising and women Feminist theory |
| ISBN | 1-4985-2833-3 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910793348103321 |
| Lanham : , : Lexington Books, , [2019] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Feminist perspectives on advertising : what's the big idea? / / edited by Kim Golombisky
| Feminist perspectives on advertising : what's the big idea? / / edited by Kim Golombisky |
| Pubbl/distr/stampa | Lanham : , : Lexington Books, , [2019] |
| Descrizione fisica | 1 online resource (382 pages) |
| Disciplina | 659.101 |
| Soggetto topico |
Advertising - Social aspects
Advertising and women Feminist theory |
| ISBN | 1-4985-2833-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910811713303321 |
| Lanham : , : Lexington Books, , [2019] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Feminists, feminism, and advertising : some restrictions apply / / edited by Kim Golombisky and Peggy J. Kreshel
| Feminists, feminism, and advertising : some restrictions apply / / edited by Kim Golombisky and Peggy J. Kreshel |
| Pubbl/distr/stampa | Lanham, Maryland : , : Lexington Books, , 2017 |
| Descrizione fisica | 1 online resource (409 pages) : illustrations |
| Disciplina | 305.420973 |
| Soggetto topico |
Advertising - History
Women in advertising - History |
| ISBN | 1-4985-2827-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Acknowledgments -- Introductory remarks on the advertising business and a community of feminist scholars making advertising their business / Peggy Kreshel -- Histories of feminists, feminisms, and advertising -- Women versus brands : sexist advertising and gender stereotypes motivate / Jacqueline Lambiase, Carolyn Bronstein, and Catherine A. Coleman -- The entangled politics of feminists, feminism, advertising, and beauty : a historical perspective / Dara Persis Murray -- "Don't you love being a woman?" : advertising, empowerment, and the women's movement / Ann Marie Nicolosi -- Encoding : feminist critiques of advertising professionals and practices -- Black women and advertising ethics : a womanist perspective / Joanna L. Jenkins -- "What's wrong, you can't take a joke?" : advertisers' defenses of images of violence against women in their ads, 1979-1989 / Juliet Dee -- Exceptional exemplars : practitioners' perspectives on ads that communicate effectively with women and men / Kasey Windels -- The creative career dilemma : no wonder ad women are mad women / Karen L. Mallia -- Exporting gender bias : Anglo-American echoes in Swedish advertising creative departments / Jean M. Grow -- Decoding : feminist analyses of intersectional advertising audiences -- Engaging in consumer citizenship : latina audiences and advertising in women's ethnic magazines / Jillian M. Báez -- "You get a very conflicting view" : postfeminism, contradiction, and women of color's responses to representations of women in advertisements / Leandra H. Hernández -- Social exclusion and gay consumers' boycott and buycott decisions / Wanhsiu Sunny Tsai and Xiaoqi Han -- Professional development : historiography and biography -- The curious story of home economics' contribution to women's careers in advertising, 1940s to 1960s / Kimberly Wilmot Voss -- A woman's place : career success and early twentieth century women's advertising clubs / Jeanie E. Wills -- Closing arguments : a feminist education for advertising students / Kim Golombisky -- About the editors and contributors. |
| Record Nr. | UNINA-9910796400003321 |
| Lanham, Maryland : , : Lexington Books, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Feminists, feminism, and advertising : some restrictions apply / / edited by Kim Golombisky and Peggy J. Kreshel
| Feminists, feminism, and advertising : some restrictions apply / / edited by Kim Golombisky and Peggy J. Kreshel |
| Pubbl/distr/stampa | Lanham, Maryland : , : Lexington Books, , 2017 |
| Descrizione fisica | 1 online resource (409 pages) : illustrations |
| Disciplina | 305.420973 |
| Soggetto topico |
Advertising - History
Women in advertising - History |
| ISBN | 1-4985-2827-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Acknowledgments -- Introductory remarks on the advertising business and a community of feminist scholars making advertising their business / Peggy Kreshel -- Histories of feminists, feminisms, and advertising -- Women versus brands : sexist advertising and gender stereotypes motivate / Jacqueline Lambiase, Carolyn Bronstein, and Catherine A. Coleman -- The entangled politics of feminists, feminism, advertising, and beauty : a historical perspective / Dara Persis Murray -- "Don't you love being a woman?" : advertising, empowerment, and the women's movement / Ann Marie Nicolosi -- Encoding : feminist critiques of advertising professionals and practices -- Black women and advertising ethics : a womanist perspective / Joanna L. Jenkins -- "What's wrong, you can't take a joke?" : advertisers' defenses of images of violence against women in their ads, 1979-1989 / Juliet Dee -- Exceptional exemplars : practitioners' perspectives on ads that communicate effectively with women and men / Kasey Windels -- The creative career dilemma : no wonder ad women are mad women / Karen L. Mallia -- Exporting gender bias : Anglo-American echoes in Swedish advertising creative departments / Jean M. Grow -- Decoding : feminist analyses of intersectional advertising audiences -- Engaging in consumer citizenship : latina audiences and advertising in women's ethnic magazines / Jillian M. Báez -- "You get a very conflicting view" : postfeminism, contradiction, and women of color's responses to representations of women in advertisements / Leandra H. Hernández -- Social exclusion and gay consumers' boycott and buycott decisions / Wanhsiu Sunny Tsai and Xiaoqi Han -- Professional development : historiography and biography -- The curious story of home economics' contribution to women's careers in advertising, 1940s to 1960s / Kimberly Wilmot Voss -- A woman's place : career success and early twentieth century women's advertising clubs / Jeanie E. Wills -- Closing arguments : a feminist education for advertising students / Kim Golombisky -- About the editors and contributors. |
| Record Nr. | UNINA-9910810103203321 |
| Lanham, Maryland : , : Lexington Books, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
White space is not your enemy : a beginner's guide to communicating visually through graphic, web and multimedia design / / Rebecca Hagen, Kim Golombisky
| White space is not your enemy : a beginner's guide to communicating visually through graphic, web and multimedia design / / Rebecca Hagen, Kim Golombisky |
| Autore | Hagen Rebecca |
| Edizione | [Third edition.] |
| Pubbl/distr/stampa | Boca Raton : , : CRC Press, Taylor & Francis Group, , [2017] |
| Descrizione fisica | 1 online resource (313 pages) : illustrations (some color) |
| Disciplina | 740 |
| Collana | A Focal Press Book |
| Soggetto topico |
Graphic arts
Visual communication Commercial art |
| ISBN |
1-138-80463-0
1-315-16262-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | What is design? Making visuals & type play nice in space – Step away from the computer for research & brainstorming – I need to design this today the works-every-time layout – Layout sins 13 amateur errors – Mini art school the elements, principles & theories of design – Layout where to put visuals & type for impact – Type what you don’t know can hurt you – Color basics choosing & using color – Adding visual appeal working with photos & illustrations – Infographics maximum information in minimum space – Storyboarding planning visual storytelling – Design for social media…but not really working with multimedia assets – Designing for the web starring on the small screen – Fit to print an overview of papers & printing – Conclusion now that you know enough to be dangerous, thanks for stopping by. |
| Altri titoli varianti | White space is not your enemy : a beginner's guide to communicating visually through graphic, web and multimedia design |
| Record Nr. | UNINA-9910165053203321 |
Hagen Rebecca
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| Boca Raton : , : CRC Press, Taylor & Francis Group, , [2017] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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