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Services marketing and management / / Audrey Gilmore
| Services marketing and management / / Audrey Gilmore |
| Autore | Gilmore Audrey |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | London ; ; Thousand Oaks, Calif., : Sage Publications, 2003 |
| Descrizione fisica | 1 online resource (215 p.) : ill |
| Disciplina | 658.8 |
| Soggetto topico |
Service industries - Management
Service industries - Marketing |
| ISBN |
9786610368648
9780761941583 0761941584 9781280368646 1280368640 9781412932165 1412932165 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; Chapter 1 - Underpinning Concepts of Services Marketing Management; Chapter 2 - Evaluation and Measurement pf Services; Chapter 3 - Services Marketing in Specific Contexts - the For-Profit Sector; Chapter 4 - Services Marketing in Specific Contexts - the Not-for-Profit Sector; Chapter 5 - Organizational Influences on Services Management; Chapter 6 - Management Styles and Emphasis for Services Marketing; Chapter 7 - Internal Marketing in Service Organizations; Chapter 8 - Management Competencies for Services Marketing; Chapter 9 - Contemporary Issues in Services Marketing
Chapter 10 - Services Marketing Management - What does the Future Hold?Author Index; Subject Index |
| Record Nr. | UNINA-9910826701803321 |
Gilmore Audrey
|
||
| London ; ; Thousand Oaks, Calif., : Sage Publications, 2003 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Services, marketing and management [[electronic resource] /] / Audrey Gilmore
| Services, marketing and management [[electronic resource] /] / Audrey Gilmore |
| Autore | Gilmore Audrey |
| Pubbl/distr/stampa | London, : SAGE, c2003 |
| Descrizione fisica | 1 online resource (221 p.) |
| Disciplina | 658.8 |
| Soggetto topico |
Service industries - Management
Service industries - Marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
0-7619-4158-4
1-280-36864-0 9786610368648 1-4129-3216-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; Chapter 1 - Underpinning Concepts of Services Marketing Management; Chapter 2 - Evaluation and Measurement pf Services; Chapter 3 - Services Marketing in Specific Contexts - the For-Profit Sector; Chapter 4 - Services Marketing in Specific Contexts - the Not-for-Profit Sector; Chapter 5 - Organizational Influences on Services Management; Chapter 6 - Management Styles and Emphasis for Services Marketing; Chapter 7 - Internal Marketing in Service Organizations; Chapter 8 - Management Competencies for Services Marketing; Chapter 9 - Contemporary Issues in Services Marketing
Chapter 10 - Services Marketing Management - What does the Future Hold?Author Index; Subject Index |
| Record Nr. | UNINA-9910450255403321 |
|
Gilmore Audrey
|
||
| London, : SAGE, c2003 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Services, marketing and management [[electronic resource] /] / Audrey Gilmore
| Services, marketing and management [[electronic resource] /] / Audrey Gilmore |
| Autore | Gilmore Audrey |
| Pubbl/distr/stampa | London, : SAGE, c2003 |
| Descrizione fisica | 1 online resource (215 p.) : ill |
| Disciplina | 338.40688 |
| Soggetto topico |
Service industries - Marketing
Service industries - Management |
| ISBN |
0-7619-4158-4
1-280-36864-0 9786610368648 1-4129-3216-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; Chapter 1 - Underpinning Concepts of Services Marketing Management; Chapter 2 - Evaluation and Measurement pf Services; Chapter 3 - Services Marketing in Specific Contexts - the For-Profit Sector; Chapter 4 - Services Marketing in Specific Contexts - the Not-for-Profit Sector; Chapter 5 - Organizational Influences on Services Management; Chapter 6 - Management Styles and Emphasis for Services Marketing; Chapter 7 - Internal Marketing in Service Organizations; Chapter 8 - Management Competencies for Services Marketing; Chapter 9 - Contemporary Issues in Services Marketing
Chapter 10 - Services Marketing Management - What does the Future Hold?Author Index; Subject Index |
| Record Nr. | UNINA-9910783236803321 |
|
Gilmore Audrey
|
||
| London, : SAGE, c2003 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||