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Advertising and psychology / / Leslie E. Gill
| Advertising and psychology / / Leslie E. Gill |
| Autore | Gill Leslie E. |
| Pubbl/distr/stampa | Abingdon, Oxon : , : Routledge, , 2013 |
| Descrizione fisica | 1 online resource (193 p.) |
| Disciplina | 659.1019 |
| Collana | Routledge Library Editions : Advertising |
| Soggetto topico | Advertising - Psychological aspects |
| Soggetto genere / forma | Electronic books. |
| ISBN |
0-203-58356-6
1-136-66370-3 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Advertising and Psychology; Title Page; Copyright Page; Original Title Page; Original Copyright Page; Table of Contents; Preface; I Introduction; II Media; III Advertising Research; IV The Mind; V Attention; VI Attention Factors in Advertising; VII Apperception and Interest; VIII Psychology of the Layout; IX Imagination; X Motivation; XI Habit; XII Feeling and Emotion; XIII Intelligence; XIV Sympathy and Suggestion; XV Various Advertising Appeals; XVI Remembering; XVII Association; XVIII Volition; XIX Conclusion; Bibliography; Index |
| Record Nr. | UNINA-9910462926503321 |
Gill Leslie E.
|
||
| Abingdon, Oxon : , : Routledge, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advertising and psychology / / Leslie E. Gill
| Advertising and psychology / / Leslie E. Gill |
| Autore | Gill Leslie E. |
| Pubbl/distr/stampa | Abingdon, Oxon : , : Routledge, , 2013 |
| Descrizione fisica | 1 online resource (193 p.) |
| Disciplina | 659.1019 |
| Collana | Routledge Library Editions : Advertising |
| Soggetto topico | Advertising - Psychological aspects |
| ISBN |
1-136-66377-0
0-203-58356-6 1-136-66370-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Advertising and Psychology; Title Page; Copyright Page; Original Title Page; Original Copyright Page; Table of Contents; Preface; I Introduction; II Media; III Advertising Research; IV The Mind; V Attention; VI Attention Factors in Advertising; VII Apperception and Interest; VIII Psychology of the Layout; IX Imagination; X Motivation; XI Habit; XII Feeling and Emotion; XIII Intelligence; XIV Sympathy and Suggestion; XV Various Advertising Appeals; XVI Remembering; XVII Association; XVIII Volition; XIX Conclusion; Bibliography; Index |
| Record Nr. | UNINA-9910786721103321 |
|
Gill Leslie E.
|
||
| Abingdon, Oxon : , : Routledge, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||