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Advances in Crowdsourcing / / edited by Fernando J. Garrigos-Simon, Ignacio Gil-Pechuán, Sofia Estelles-Miguel
Advances in Crowdsourcing / / edited by Fernando J. Garrigos-Simon, Ignacio Gil-Pechuán, Sofia Estelles-Miguel
Edizione [1st ed. 2015.]
Pubbl/distr/stampa Cham : , : Springer International Publishing : , : Imprint : Springer, , 2015
Descrizione fisica 1 online resource (183 p.)
Disciplina 330
650
658421
658514
Soggetto topico Management
Industrial management
Entrepreneurship
Information technology
Business—Data processing
Innovation/Technology Management
IT in Business
ISBN 3-319-18341-9
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Foreword -- Chapter 1 From Crowdsourcing to Use of Masscapital -- Chapter 2 Recruiting Individuals to a Crowdsourcing Community -- Chapter 3 Crowdsourcing Fundamentals -- Chapter 4 Crowdsourcing and the Evolution of a Business Ecosystem -- Chapter 5 From Leakage to Crowdsourcing -- Chapter 6 Crowdsourcing: A New Way to Citzen Empowerment -- Chapter 7 Crowdsourcing in Higher Education -- Chapter 8 Crowdsourcing with University Students -- Chapter 9 Humanizing Internal Crowdsourcing Best Practices -- Chapter 10 Using Crowdsourcing to Overcome Barriers to Women Entrepreneurship -- Chapter 11 Gamification for Crowdsourcing Marketing Practices -- Chapter 12 Crowdsourcing: An Application for Promotional Marketing -- Chapter 13 Advances in Crowdsourcing: Surveys, Social Media and Geospatial Analysis.
Record Nr. UNINA-9910298469103321
Cham : , : Springer International Publishing : , : Imprint : Springer, , 2015
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Strategies in E-Business : Positioning and Social Networking in Online Markets / / edited by Ignacio Gil-Pechuán, Daniel Palacios-Marqués, Marta Peris Peris-Ortiz, Eduardo Vendrell, Cesar Ferri-Ramirez
Strategies in E-Business : Positioning and Social Networking in Online Markets / / edited by Ignacio Gil-Pechuán, Daniel Palacios-Marqués, Marta Peris Peris-Ortiz, Eduardo Vendrell, Cesar Ferri-Ramirez
Edizione [1st ed. 2014.]
Pubbl/distr/stampa New York, NY : , : Springer US : , : Imprint : Springer, , 2014
Descrizione fisica 1 online resource (164 p.)
Disciplina 658.4092
Soggetto topico Leadership
E-commerce
Marketing
Business Strategy/Leadership
e-Commerce/e-business
ISBN 1-4614-8184-8
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Positioning in Online Social Networks Through QDQ Media: An Opportunity for Spanish SMES? -- Modeling the Influence of eWOM on Loyalty Behaviour in Social Network Sites -- Crowdsourcing as a Competitive Advantage for New Business Models -- Analyzing a Successful Incubator Business Model: The Case of Barcelona Activa -- Website Effectiveness for Tourism Accommodation Companies -- Gender in the Elderly Internet Users -- Search Engine of Optimization (SEO) and Ethical Leadership Strategies -- Search Engine Ranking: A SEO Strategy -- The Integration of Social Networks in the Competitiveness of Cooperation Networks: An Analysis to be Applied in Pharmacies -- How Are New Media Changing the Working Environment? What are the Challenges? -- Improving User Experience: A Methodology Proposal for Web Usability Measurement -- The Importance of Trust in Information Security in Interconnected Organisations.
Record Nr. UNINA-9910298556403321
New York, NY : , : Springer US : , : Imprint : Springer, , 2014
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui