Advances in Crowdsourcing / / edited by Fernando J. Garrigos-Simon, Ignacio Gil-Pechuán, Sofia Estelles-Miguel |
Edizione | [1st ed. 2015.] |
Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2015 |
Descrizione fisica | 1 online resource (183 p.) |
Disciplina |
330
650 658421 658514 |
Soggetto topico |
Management
Industrial management Entrepreneurship Information technology Business—Data processing Innovation/Technology Management IT in Business |
ISBN | 3-319-18341-9 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Foreword -- Chapter 1 From Crowdsourcing to Use of Masscapital -- Chapter 2 Recruiting Individuals to a Crowdsourcing Community -- Chapter 3 Crowdsourcing Fundamentals -- Chapter 4 Crowdsourcing and the Evolution of a Business Ecosystem -- Chapter 5 From Leakage to Crowdsourcing -- Chapter 6 Crowdsourcing: A New Way to Citzen Empowerment -- Chapter 7 Crowdsourcing in Higher Education -- Chapter 8 Crowdsourcing with University Students -- Chapter 9 Humanizing Internal Crowdsourcing Best Practices -- Chapter 10 Using Crowdsourcing to Overcome Barriers to Women Entrepreneurship -- Chapter 11 Gamification for Crowdsourcing Marketing Practices -- Chapter 12 Crowdsourcing: An Application for Promotional Marketing -- Chapter 13 Advances in Crowdsourcing: Surveys, Social Media and Geospatial Analysis. |
Record Nr. | UNINA-9910298469103321 |
Cham : , : Springer International Publishing : , : Imprint : Springer, , 2015 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
Strategies in E-Business : Positioning and Social Networking in Online Markets / / edited by Ignacio Gil-Pechuán, Daniel Palacios-Marqués, Marta Peris Peris-Ortiz, Eduardo Vendrell, Cesar Ferri-Ramirez |
Edizione | [1st ed. 2014.] |
Pubbl/distr/stampa | New York, NY : , : Springer US : , : Imprint : Springer, , 2014 |
Descrizione fisica | 1 online resource (164 p.) |
Disciplina | 658.4092 |
Soggetto topico |
Leadership
E-commerce Marketing Business Strategy/Leadership e-Commerce/e-business |
ISBN | 1-4614-8184-8 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Positioning in Online Social Networks Through QDQ Media: An Opportunity for Spanish SMES? -- Modeling the Influence of eWOM on Loyalty Behaviour in Social Network Sites -- Crowdsourcing as a Competitive Advantage for New Business Models -- Analyzing a Successful Incubator Business Model: The Case of Barcelona Activa -- Website Effectiveness for Tourism Accommodation Companies -- Gender in the Elderly Internet Users -- Search Engine of Optimization (SEO) and Ethical Leadership Strategies -- Search Engine Ranking: A SEO Strategy -- The Integration of Social Networks in the Competitiveness of Cooperation Networks: An Analysis to be Applied in Pharmacies -- How Are New Media Changing the Working Environment? What are the Challenges? -- Improving User Experience: A Methodology Proposal for Web Usability Measurement -- The Importance of Trust in Information Security in Interconnected Organisations. |
Record Nr. | UNINA-9910298556403321 |
New York, NY : , : Springer US : , : Imprint : Springer, , 2014 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|