Cross-cultural business behavior [[electronic resource] ] : negotiating, selling, sourcing and managing across cultures / / Richard R. Gesteland |
Autore | Gesteland Richard R |
Edizione | [4th ed.] |
Pubbl/distr/stampa | [Copenhagen, Denmark], : Copenhagen Business School Press, c2005 |
Descrizione fisica | 1 online resource (351 p.) |
Disciplina | 395.52 |
Soggetto topico |
Business etiquette
Export marketing Intercultural communication Negotiation in business National characteristics |
Soggetto genere / forma | Electronic books. |
ISBN | 87-630-9969-1 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Record Nr. | UNINA-9910459612103321 |
Gesteland Richard R
![]() |
||
[Copenhagen, Denmark], : Copenhagen Business School Press, c2005 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
Cross-cultural business behavior [[electronic resource] ] : negotiating, selling, sourcing and managing across cultures / / Richard R. Gesteland |
Autore | Gesteland Richard R |
Edizione | [4th ed.] |
Pubbl/distr/stampa | [Copenhagen, Denmark], : Copenhagen Business School Press, c2005 |
Descrizione fisica | 1 online resource (351 p.) |
Soggetto topico |
Business etiquette
Export marketing Intercultural communication Negotiation in business National characteristics |
ISBN | 87-630-9969-1 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Record Nr. | UNINA-9910785425003321 |
Gesteland Richard R
![]() |
||
[Copenhagen, Denmark], : Copenhagen Business School Press, c2005 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
Cross-cultural business behavior : negotiating, selling, sourcing and managing across cultures / / Richard R. Gesteland |
Autore | Gesteland Richard R |
Edizione | [4th ed.] |
Pubbl/distr/stampa | [Copenhagen, Denmark], : Copenhagen Business School Press, c2005 |
Descrizione fisica | 1 online resource (351 p.) |
Disciplina | 395.52 |
Soggetto topico |
Business etiquette
Export marketing Intercultural communication Negotiation in business National characteristics |
ISBN | 87-630-9969-1 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
Cross-Cultural Business Behavior -- Table of Contents -- Foreword to the Fourth Edition -- Introduction -- Part One -- 1. Patterns of Cross-Cultural Business Behavior -- Two Iron Rules of International Business -- 2. The "Great Divide" Between Business Cultures -- Making Initial Contact -- The Indirect Approach -- Pulling "guanxi" -- Case 2.1: "Exporting to Taiwan: Guanxi in Action" -- But What If You Are the Buyer? -- Dealing in Dhaka -- 3. Deal First or Relationship First? -- Getting to Know Each Other -- You Need to Develop a Personal Relationship -- Bureaucracy in RF Markets -- The Continuing Importance of Face-to-Face Contact -- Case 3.1: "Getting Paid in Malaysia" -- The Role of the Contract -- 4. Communicating Across The Great Divide -- Harmony vs Clarity -- Case 4.1: "Bilingual Labels" -- Nonverbal Negatives -- The Myth of the "Inscrutable Oriental" -- Communication and "Face" -- Miscommunication Across Cultures -- "Low-Context" and "High-Context" Communication -- Case 4.2: "The Reluctant Messenger" -- "Telling It Like It Is" vs. "Saving Face" -- Two Different Meanings of "Sincerity" -- 5. Formal vs. Informal Business Cultures -- Culture Clash in Germany -- Case 5.1: "How to Insult a Mexican Customer" -- Showing Respect to the Customer -- Hierarchies and Status in Asia -- Case 5.2: "How to Insult an Egyptian Customer" -- Showing Respect in Asia -- Nonverbal Ways of Showing Respect -- Status Barriers -- Case 5.3: "Women in International Business" -- The Gender Barrier -- Case 5.4: "Sourcing in Seoul" -- The Youth Barrier -- How to Overcome the Youth Barrier with Hierarchical Buyers -- Other Status Factors -- 6. Time and Scheduling -- Europe: The North/South Divide -- Where the Clock Slows Down -- Case 6.1: "Waiting in Rome I" -- "Waiting in Rome II" -- It's about Time ... -- Polychronic Culture Shock -- Monochronic Culture Shock.
Case 6.2: "Waiting in New Delhi" -- Punctuality -- Agendas: Fixed vs Flexible -- Schedules and Deadlines -- 7. Nonverbal Business Behavior -- Expressive vs. Reserved Cultures -- Case 7.1: "Baffled in Bangkok" -- Paraverbal Negotiating Behavior: Vocal Volume and Inflection -- Paraverbal Negotiating Behavior: The Meaning of Silence -- Paraverbal Behavior: Conversational Turn-taking vs Conversational Overlap -- The Four Key Elements of Nonverbal Negotiating Behavior -- Distance Behavior: The "Space Bubble" -- Space: When Worlds Collide -- How Touching! -- Touching: How? -- Touch Behavior: Shaking Hands Across Cultures -- The Eyes Have It -- Eye Contact in Expressive Cultures -- Eye Contact in the Pacific Rim -- Body Stance and Eye Contact -- Nonverbal Communication: Kinesics -- Facial Expression: Raised Eyebrows -- Ambiguous Gestures -- The Cultural Relativity of Business Behavior -- 8. Global Business Protocol and Etiquette -- Case 8.1 : "A Slip of the Tongue" -- Patterns of International Business Protocol -- Meeting Protocol: Dress Code -- Meeting Protocol: Punctuality -- Nonverbal Greetings: Handshake, Bow, Salaam, Namaste or Wai? -- Nonverbal Greetings. Kissing: Hand, Cheek, Lips ... Or None of the Above? -- Meeting Protocol: Forms of Address -- Verbal Greetings -- Meeting Protocol: Exchanging Business Cards -- Giving and Receiving Gifts -- Business Gifts -- Hostess Gifts: Europe -- Meeting Protocol: Refreshments -- Wining and Dining -- 9. Culture, Corruption and Bribery -- The Downside of Bribing Officials -- Poverty and Corruption -- Bureaucratic Red Tape Breeds Corruption -- Case 9.1: "Using Your Clout" -- Offer Legal Travel Perks and Favors -- Be Creative -- Case 9.2: "Using Your Head" -- Culture and Corruption -- Relationship-Focused Cultures: The Importance of Contacts -- Case 9.3: "Using Your Contacts". Case 9.4: "Building Effective Relationships." -- Case 9.5: "Building Effective Relationships II." -- Polychronic Cultures: The Meaning of Time -- Case 9.6: "Hands Up! Your Money or Your Time" -- Hierarchical Cultures: Status, Power and Respect -- Case 9.7: "To Solve Your Problem, Go to the Top of the Hierarchy" -- Case 9.8: "When It Is Not Easy to Get to the Boss" -- Case 9.9: "Going All the Way to the Top" -- Case 9.10: "Life and Death in Delhi" -- 10. Selling Across Cultures -- Consumer Goods: Food and Beverages -- Disaster at Euro Disney -- Marketing the Big Mac -- Chocolate -- Coffee -- Milk -- Coca-Cola -- Beer -- There's No Accounting for Taste -- A Chacun Son Gout (To Each His Own) -- The Name Game -- Globalize ... or Localize? -- Part Two Forty Negotiator Profiles -- Group A Relationship-Focused - Formal - Polychronic - Reserved -- The Indian Negotiator -- Communicating with Indians during a Negotiation -- Indian Body Language -- Indian Business Protocol -- Indian Negotiating Behavior -- The Bangladeshi Negotiator -- Bangladeshi Protocol and Etiquette -- Negotiating in Myanmar: The Burmese Negotiator -- Burmese Business Protocol and Etiquette -- The Cambodian Negotiator -- Cambodian Business Protocol and Etiquette -- Cambodian Negotiating Behavior -- The Laotian Negotiator -- Laotian Business Protocol and Etiquette -- Laotian Negotiating Style -- The Vietnamese Negotiator -- Vietnamese Business Protocol and Etiquette -- The Vietnamese Negotiating Style -- The Thai Negotiator -- Thai Negotiating Behavior -- Thai Business Protocol and Etiquette -- The Malaysian Negotiator -- Malaysian Nonverbal Communication -- Malaysian Business Protocol and Etiquette -- Malaysian Negotiating Behavior -- The Indonesian Negotiator -- Indonesian Nonverbal Behavior -- Indonesian Business Protocol -- Indonesian Negotiating Behavior -- The Filipino Negotiator. Filipino Nonverbal Communication -- Filipino Business Protocol -- Filipino Negotiating Style -- Group B Relationship-Focused - Formal - Monochronic - Reserved -- The Japanese Negotiator -- Japanese Business Protocol -- The Chinese Negotiator -- Chinese Nonverbal Communication -- Chinese Business Protocol -- Chinese Negotiating Behavior -- The South Korean Negotiator -- South Korean Paraverbal and Nonverbal Communication -- South Korean Business Protocol -- South Korean Negotiating Style -- The Singaporean Negotiator -- Singaporean Business Culture -- Singaporean Verbal Communication -- Singaporean Paraverbal Communication -- Singaporean Nonverbal Communication -- Singaporean Business Protocol -- Group C Relationship-Focused - Formal - Polychronic - Expressive -- The Arab Negotiator -- Communicating with Arabs -- Arab Verbal Language -- Arab Nonverbal Language -- Arab Orientation to Time -- Arab Hierarchy, Status and Honor -- Arab Business Protocol and Etiquette -- Arab Negotiating Behavior -- The Egyptian Negotiator -- Egyptian Verbal Communication -- Egyptian Nonverbal Communication -- Egyptian Business Protocol -- The Turkish Negotiator -- Turkish Business Communication -- Turkish Nonverbal Communication -- Turkish Hierarchies, Status and Gender -- Turkish Time and Scheduling -- Turkish Business Protocol and Etiquette -- Turkish Negotiating Behavior -- The Greek Negotiator -- Greek Nonverbal Communication -- Greek Business Protocol -- The Brazilian Negotiator -- The Mexican Negotiator -- Mexican Nonverbal Behavior -- Mexican Business Protocol -- Mexican Negotiating Behavior -- Group D Relationship-Focused - Formal - Polychronic - Variably Expressive -- The Russian Negotiator -- Russian Business Protocol and Etiquette -- Russian Negotiating Style -- The Polish Negotiator -- Polish Paraverbal and Nonverbal Behavior. Polish Business Protocol and Etiquette -- Polish Negotiating Behavior -- The Romanian Negotiator -- Romanian Expressive Paraverbal and Nonverbal Behavior -- Romanian Business Protocol and Etiquette -- Romanian Negotiating Behavior -- The Slovak Negotiator -- Group E Moderately Deal-Focused - Formal - Variably Monochronic - Emotionally Expressive -- The French Negotiator -- French Negotiating Style -- French Business Protocol and Etiquette -- The Belgian Negotiator -- Belgian Nonverbal Communication -- The Italian Negotiator -- Italian Nonverbal Communication -- Italian Business Protocol and Etiquette -- The Spanish Negotiator -- Spanish Nonverbal Communication -- Spanish Business Protocol -- The Hungarian Negotiator -- Hungarian Paraverbal and Nonverbal Behavior -- Hungarian Business Protocol and Etiquette -- Hungarian Negotiating Style -- Group F Moderately Deal-Focused - Formal - Variably Monochronic - Reserved -- Negotiating Behavior in the Baltic States -- Baltic Negotiating Behavior -- Baltic Paraverbal and Nonverbal Communication -- Baltic Business Protocol and Etiquette -- Group G Deal-Focused - Moderately Formal - Monochronic - Reserved -- The British Negotiator -- British Nonverbal Communication -- British Business Protocol -- British Social Etiquette -- British Negotiating Style -- The Irish Negotiator (Eire: Republic of Ireland) -- Irish Business Protocol -- Irish Social Etiquette -- Irish Negotiating Behavior -- The Danish Negotiator -- Emotionally Reserved Communication Style -- Danish Business Protocol -- Danish Negotiating Behavior -- The Norwegian Negotiator -- The Norwegian Emotionally Reserved Communication Style -- Norwegian Business Protocol and Etiquette -- Norwegian Negotiating Behavior -- The Swedish Negotiator -- The Swedish Emotionally Reserved Communication Style -- Swedish Nonverbal Language. Swedish Business Protocol and Social Etiquette. |
Record Nr. | UNINA-9910826243003321 |
Gesteland Richard R
![]() |
||
[Copenhagen, Denmark], : Copenhagen Business School Press, c2005 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
Cross-cultural business behavior [[electronic resource] ] : marketing, negotiating, sourcing and managing across cultures / / Richard R. Gesteland |
Autore | Gesteland Richard R |
Edizione | [3rd [rev.] ed.] |
Pubbl/distr/stampa | Copenhagen, Denmark, : Copenhagen Business School Press, 2002 |
Descrizione fisica | 1 online resource (347 p.) |
Disciplina | 395.52 |
Soggetto topico |
Business etiquette
Export marketing Intercultural communication Negotiation in business National characteristics |
Soggetto genere / forma | Electronic books. |
ISBN | 87-630-0996-X |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Record Nr. | UNINA-9910449927803321 |
Gesteland Richard R
![]() |
||
Copenhagen, Denmark, : Copenhagen Business School Press, 2002 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
Cross-cultural business behavior [[electronic resource] ] : marketing, negotiating, sourcing and managing across cultures / / Richard R. Gesteland |
Autore | Gesteland Richard R |
Edizione | [3rd [rev.] ed.] |
Pubbl/distr/stampa | Copenhagen, Denmark, : Copenhagen Business School Press, 2002 |
Descrizione fisica | 1 online resource (347 p.) |
Disciplina | 395.52 |
Soggetto topico |
Business etiquette
Export marketing Intercultural communication Negotiation in business National characteristics |
ISBN | 87-630-0996-X |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Record Nr. | UNINA-9910777065003321 |
Gesteland Richard R
![]() |
||
Copenhagen, Denmark, : Copenhagen Business School Press, 2002 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
Cross-cultural business behavior : marketing, negotiating, sourcing and managing across cultures / / Richard R. Gesteland |
Autore | Gesteland Richard R |
Edizione | [3rd [rev.] ed.] |
Pubbl/distr/stampa | Copenhagen, Denmark, : Copenhagen Business School Press, 2002 |
Descrizione fisica | 1 online resource (347 p.) |
Disciplina | 395.52 |
Soggetto topico |
Business etiquette
Export marketing Intercultural communication Negotiation in business National characteristics |
ISBN | 87-630-0996-X |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
Intro -- Table of Contents -- Foreword to the Third Edition -- Introduction -- Part One -- 1. Patterns of Cross- Cultural Business Behavior -- 2. The "Great Divide" Between Business Cultures: -- 3. Deal First or Relationship First? -- 4. Communicating Across The Great Divide: -- 5. Formal vs. Informal Business Cultures: -- 6. Time and Scheduling: -- 7. Nonverbal Business Behavior: -- 8. Global Business Protocol and Etiquette -- 9. Culture, Corruption and Bribery -- 10. Marketing Across Cultures: -- Part Two Forty Negotiator Profiles -- Group A Relationship- Focused - Formal - Polychronic - Reserved -- The Indian Negotiator -- The Bangladeshi Negotiator -- The Vietnamese Negotiator -- The Thai Negotiator -- The Malaysian Negotiator -- The Indonesian Negotiator -- The Filipino Negotiator -- Group B Relationship- Focused - Formal - Monochronic - Reserved -- The Japanese Negotiator -- The Chinese Negotiator -- The Korean Negotiator -- The Singaporean Negotiator -- Group C Relationship- Focused - Formal - Polychronic - Expressive -- The Arab Negotiator -- The Egyptian Negotiator -- The Turkish Negotiator -- The Greek Negotiator -- The Brazilian Negotiator -- The Mexican Negotiator -- Group D Relationship- Focused - Formal - Polychronic - Variably Expressive -- The Russian Negotiator -- The Polish Negotiator -- The Romanian Negotiator -- The Slovak Negotiator -- Group E Moderately Deal- Focused - Formal - Variably Monochronic - Expressive -- The French Negotiator -- The Belgian Negotiator -- The Italian Negotiator -- The Spanish Negotiator -- The Hungarian Negotiator -- Group F Moderately Deal- Focused - Formal - Variably Monochronic - Reserved -- Negotiating in the Baltic States -- Group G Deal- Focused - Moderately Formal - Monochronic - Reserved -- The British Negotiator -- The Irish Negotiator -- The Danish Negotiator -- The Norwegian Negotiator.
The Swedish Negotiator -- Danes and Swedes Through American Eyes -- The Finnish Negotiator -- The German Negotiator -- The Dutch Negotiator -- The Czech Negotiator -- Group H Deal- Focused - Informal - Monochronic - Variably Expressive -- The Australian Negotiator -- The Canadian Negotiator -- The U.S. Negotiator -- Resource List. |
Record Nr. | UNINA-9910813968603321 |
Gesteland Richard R
![]() |
||
Copenhagen, Denmark, : Copenhagen Business School Press, 2002 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
India [[electronic resource] ] : cross-cultural business behavior : for business people, expatriates and scholars / / Richard R. Gesteland & Mary C. Gesteland |
Autore | Gesteland Richard R |
Edizione | [1st ed.] |
Pubbl/distr/stampa | [Frederiksberg], : Copenhagen Business School Press |
Descrizione fisica | 1 online resource (194 p.) |
Altri autori (Persone) | GestelandMary C |
Soggetto topico |
Business etiquette - India
Intercultural communication - India National characteristics |
Soggetto genere / forma | Electronic books. |
ISBN |
1-62198-662-4
87-630-9946-2 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Record Nr. | UNINA-9910459686503321 |
Gesteland Richard R
![]() |
||
[Frederiksberg], : Copenhagen Business School Press | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
India [[electronic resource] ] : cross-cultural business behavior : for business people, expatriates and scholars / / Richard R. Gesteland & Mary C. Gesteland |
Autore | Gesteland Richard R |
Edizione | [1st ed.] |
Pubbl/distr/stampa | [Frederiksberg], : Copenhagen Business School Press |
Descrizione fisica | 1 online resource (194 p.) |
Altri autori (Persone) | GestelandMary C |
Soggetto topico |
Business etiquette - India
Intercultural communication - India National characteristics |
ISBN |
1-62198-662-4
87-630-9946-2 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Record Nr. | UNINA-9910785673303321 |
Gesteland Richard R
![]() |
||
[Frederiksberg], : Copenhagen Business School Press | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
India : cross-cultural business behavior : for business people, expatriates and scholars / / Richard R. Gesteland & Mary C. Gesteland |
Autore | Gesteland Richard R |
Edizione | [1st ed.] |
Pubbl/distr/stampa | [Frederiksberg], : Copenhagen Business School Press |
Descrizione fisica | 1 online resource (194 p.) |
Altri autori (Persone) | GestelandMary C |
Soggetto topico |
Business etiquette - India
Intercultural communication - India National characteristics |
ISBN |
1-62198-662-4
87-630-9946-2 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
Front Cover -- Title Page -- Colophon -- Table of Contents -- Foreword -- Richard -- Mary -- Acknowledgements -- Part One: Communicating, Negotiating and Managing in India -- Chapter One: The Business Culture of India -- Business Culture: A Definition -- National Business Cultures -- Nordic Examples -- Tendencies versus Stereotypes -- Definition of the "West" -- Cultural Differences and Similarities -- Chapter Two: Polychronic and Monochronic Time -- Climate and Time Behavior -- Wilting in Jaipur -- Comparing Polychronic and Monochronic Time Behavior -- Lack of Punctuality -- Meeting Behavior -- Case 2‑1: Waiting in Bangalore -- Late Deliveries, Missed Deadlines -- Case 2‑2: The Reluctant Messenger -- Case 2‑3: The Outsourcing Contract -- Surviving Polychronic Time Behavior -- Time Behavior Is Changing … Slowly -- Chapter Three: Relationship Focus and Deal Focus -- Case 3‑1: Collecting Past Due Accounts -- Case 3‑2: Cutting Red Tape in India -- Case 3‑3: Negotiating with Indian Government Officials -- The Importance of Relationships -- Case 3‑4: Using Your Contacts -- Maintaining Your Relationships -- Chapter Four: Hierarchical and Egalitarian Business Behavior -- The North-South Cultural Divide in Europe -- Characteristics of Hierarchical Business Cultures -- Characteristics of Egalitarian Business Cultures -- Formality: Forms of Address -- UK Foreign Minister Insults Indian Counterparts -- Formality: Dress Code -- Case 4‑1: Negotiating in South Asia -- Meeting the Prime Minister -- Egalitarian Managers in Hierarchical Cultures -- Case 4‑2: Danish Manager in India I -- Expatriate Preparation Training -- Learn the Local Language? -- Invasion of the Rats -- The Trailing Spouse -- The Cages of Bombay (Mumbai) -- Caste Issues -- Case 4‑3: Danish Manager in India II -- Gender Issues in a Hierarchical Society -- Case 4‑4: Gender Issues.
Chapter Five: Communication Direct Westerners Encounter Indirect Indians -- "When Does 'Yes' Mean Yes?" -- Case 5‑1: Communicating in India: "Yes or No?" -- So When Does a "Yes" in India Really Mean Yes? -- Written Communication -- Nonverbal Communication -- "Danish Humor Is a Problem" -- Chapter Six: Intercultural Leadership Challenges in India -- Improving Staff Retention -- Recruiting Staff in the Old Days -- Communication Issues -- Criticizing or Correcting Indian Counterparts -- Tool Kit for Issues Resolution -- Case 6‑1: The Performance Evaluation -- Improving Teamwork -- Building a Shared Culture -- North-South Divide in India -- Leveraging the Similarities -- Summary for Westerners: Indian Expectations and Assumptions about Communicating, Negotiating and Managing -- Polychronic Time Behavior -- Relationship Orientation -- Hierarchies, Status and Caste -- Verbal Communication -- Protocol and Etiquette -- Indian Business Protocol and Social Etiquette for Westerners: Three Quizzes -- Etiquette in India I: Health versus Etiquette -- Etiquette in India II: Dealing with Beggars -- Etiquette in India III: Inviting Indians to Dinner -- Part Two: Your Life In India -- Introduction -- Chapter One: How To Prepare Yourself -- Taking a Pet -- Chapter Two: The First Weeks -- Learning the Language -- Housing -- The Housing Contract -- Chapter Three: Moving Into Your New Home -- Domestic Help -- Finding the Right Help -- Dealing with Your Domestic Help -- Chapter Four: Settling Your Children -- Water -- Schools -- Discipline -- Finding a Doctor or Dentist -- Chapter Five: Culture Shock -- How to Adjust -- Learn the Local Language -- Make New Friends -- Chapter Six: Parties and Etiquette -- New Delhi -- Chennai (Madras) -- Mumbai (Bombay) -- The Job of Giving a Party -- Social Etiquette -- Chapter Seven: Caste. Chapter Eight: Body Language and Communication -- Physical Contact -- The Left Hand -- Feet -- Body Space -- Verbal and Non Verbal Communication -- Chapter Nine: Beggars and Traveling -- Travel -- In Cities -- Taxis -- Three-Wheelers -- Bicycle Rickshaws -- Subways -- Motorbikes -- Traveling Between Cities -- By Train -- By Motorbike -- By Airplane -- By Car -- Road Etiquette -- Chapter Ten: The Diversity Of India -- Dress -- Perceptions -- Last Word -- Addendum: Background Information -- Population -- Languages -- Weather -- Historical Summary -- Aryan Influence -- Islamic Influence -- Government And Economy -- The Economy -- Religions -- Hinduism -- Jainism -- Buddhism -- Islam -- Sikhism -- Christianity -- Zoroastrianism -- Holidays & -- Festivals -- January -- February - March -- March - April -- April - May -- May - June -- June - July -- July - August -- August - September -- September - October -- October - November -- November - December -- Rear Cover. |
Record Nr. | UNINA-9910810709303321 |
Gesteland Richard R
![]() |
||
[Frederiksberg], : Copenhagen Business School Press | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
Marketing across cultures in Asia [[electronic resource] ] : a practical guide / / Richard R. Gesteland & Georg F. Seyk |
Autore | Gesteland Richard R |
Pubbl/distr/stampa | Copenhagen ; ; Herndon, VA, : Copenhagen Business School Press, c2002 |
Descrizione fisica | 1 online resource (188 p.) |
Altri autori (Persone) | SeykGeorg F |
Soggetto topico |
Business etiquette - Asia
Marketing Intercultural communication Negotiation in business |
Soggetto genere / forma | Electronic books. |
ISBN | 87-630-0995-1 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | ""Contents""; ""About the Authors""; ""Foreword""; ""Marketing in Asia""; ""1. Sizing up the Market""; ""2. Business Behavior in Asia""; ""3. Laying the Groundwork""; ""4. Exploring a Network""; ""5. Getting It in Writing""; ""6. Putting It All Together""; ""7. What about Bill?""; ""Negotiating in Asia""; ""8. East Asia""; ""9. Southeast Asia""; ""Further reading"" |
Record Nr. | UNINA-9910450060503321 |
Gesteland Richard R
![]() |
||
Copenhagen ; ; Herndon, VA, : Copenhagen Business School Press, c2002 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
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