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Horse Trading in the Age of Cars : Men in the Marketplace / / Steven M. Gelber
| Horse Trading in the Age of Cars : Men in the Marketplace / / Steven M. Gelber |
| Autore | Gelber Steven M |
| Pubbl/distr/stampa | Baltimore : , : Johns Hopkins University Press, , 2008 |
| Descrizione fisica | 1 online resource (245 p.) |
| Disciplina | 381/.45629222 |
| Collana | Gender relations in the American experience |
| Soggetto topico | Automobiles - Purchasing |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-4214-0167-3 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; Preface; Introduction: The Cowboy and the Flapper; 1 Horse Trading: Duping the Buyer; Horses as Masculine Symbols; The Manly Art of Horse Trading; The Reputation of Horse Traders; The Horse Trading Business; Horse Trading as a Game; The Rules of the Game; Hiding Faults; Warranties; 2 Retailing: Satisfying the Buyer; Manufactured Transportation: Carriages and Bicycles; Negotiated (Discriminatory) Prices; Single (Democratic) Prices; Satisfaction Guaranteed or Your Money Cheerfully Refunded; 3 Cars: Joining the New Marketplace; Coachmen to Chauffeurs: The Male Lineage
Cars in Stores One Posted Price to All; One-Price by Law; Advertising List Prices; 4 Used Cars: Undermining the New Marketplace; Origins; Trade-In Allowances and Over-Allowances; Controlling Over-Allowances; Cheating: "Buyers Are Liars"-And So Are Sellers; 5 The Triumph of the Price Pack: Selling the Deal; Price Padding with the Pack; After-Sales Packing; The 1950's: ". . . for Thieves to Sell to Mental Defectives"; Advertising and Blitz Marketing; Posting a Price; The Great Warranty War; 6 Bad Guys; The Car Seller's Career: Nasty, Brutish, and Short; The Sales Game: Tactics The Sales Game: Strategy Car Dealers' Reputation and Character; 7 Bargaining and Gender; "The Great American Sport of Bargaining"; Brokers; Cars and Masculinity; Women as Buyers and Sellers; Epilogue: Still Horse Trading in the Internet Age; The Dealer's Cost; Make Me an Offer!; Notes; Index; Illustrations |
| Record Nr. | UNINA-9910467601703321 |
Gelber Steven M
|
||
| Baltimore : , : Johns Hopkins University Press, , 2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Horse Trading in the Age of Cars : Men in the Marketplace / / Steven M. Gelber
| Horse Trading in the Age of Cars : Men in the Marketplace / / Steven M. Gelber |
| Autore | Gelber Steven M |
| Pubbl/distr/stampa | Baltimore : , : Johns Hopkins University Press, , 2008 |
| Descrizione fisica | 1 online resource (245 p.) |
| Disciplina | 381/.45629222 |
| Collana | Gender relations in the American experience |
| Soggetto topico | Automobiles - Purchasing |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-4214-0167-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; Preface; Introduction: The Cowboy and the Flapper; 1 Horse Trading: Duping the Buyer; Horses as Masculine Symbols; The Manly Art of Horse Trading; The Reputation of Horse Traders; The Horse Trading Business; Horse Trading as a Game; The Rules of the Game; Hiding Faults; Warranties; 2 Retailing: Satisfying the Buyer; Manufactured Transportation: Carriages and Bicycles; Negotiated (Discriminatory) Prices; Single (Democratic) Prices; Satisfaction Guaranteed or Your Money Cheerfully Refunded; 3 Cars: Joining the New Marketplace; Coachmen to Chauffeurs: The Male Lineage
Cars in Stores One Posted Price to All; One-Price by Law; Advertising List Prices; 4 Used Cars: Undermining the New Marketplace; Origins; Trade-In Allowances and Over-Allowances; Controlling Over-Allowances; Cheating: "Buyers Are Liars"-And So Are Sellers; 5 The Triumph of the Price Pack: Selling the Deal; Price Padding with the Pack; After-Sales Packing; The 1950's: ". . . for Thieves to Sell to Mental Defectives"; Advertising and Blitz Marketing; Posting a Price; The Great Warranty War; 6 Bad Guys; The Car Seller's Career: Nasty, Brutish, and Short; The Sales Game: Tactics The Sales Game: Strategy Car Dealers' Reputation and Character; 7 Bargaining and Gender; "The Great American Sport of Bargaining"; Brokers; Cars and Masculinity; Women as Buyers and Sellers; Epilogue: Still Horse Trading in the Internet Age; The Dealer's Cost; Make Me an Offer!; Notes; Index; Illustrations |
| Record Nr. | UNINA-9910524878103321 |
|
Gelber Steven M
|
||
| Baltimore : , : Johns Hopkins University Press, , 2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Horse Trading in the Age of Cars : Men in the Marketplace
| Horse Trading in the Age of Cars : Men in the Marketplace |
| Autore | Gelber Steven M |
| Pubbl/distr/stampa | Johns Hopkins University Press, 2008 |
| Descrizione fisica | 1 online resource (248 p.) |
| Soggetto topico | Road & motor vehicles: general interest |
| Soggetto non controllato | Road & motor vehicles: general interest |
| ISBN | 1-4214-2782-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | Horse Trading in the Age of Cars |
| Record Nr. | UNINA-9910583582003321 |
|
Gelber Steven M
|
||
| Johns Hopkins University Press, 2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Saving the earth : the history of a middle-class millenarian movement / / Steven M. Gelber and Martin L. Cook
| Saving the earth : the history of a middle-class millenarian movement / / Steven M. Gelber and Martin L. Cook |
| Autore | Gelber Steven M |
| Pubbl/distr/stampa | Berkeley : , : University of California Press, , [1990] |
| Descrizione fisica | 1 online resource (ix, 337 pages) |
| Disciplina | 299/.93 |
| Altri autori (Persone) | CookMartin L. <1951-> |
| ISBN | 0-585-09833-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910495891303321 |
|
Gelber Steven M
|
||
| Berkeley : , : University of California Press, , [1990] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||