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The adman in the parlor [[electronic resource] ] : magazines and the gendering of consumer culture, 1880s to 1910s / / Ellen Gruber Garvey
| The adman in the parlor [[electronic resource] ] : magazines and the gendering of consumer culture, 1880s to 1910s / / Ellen Gruber Garvey |
| Autore | Garvey Ellen Gruber |
| Pubbl/distr/stampa | New York, : Oxford University Press, 1996 |
| Descrizione fisica | 1 online resource (241 p.) |
| Disciplina |
302.2324
809.93505 813/.409 |
| Soggetto topico |
American fiction - 19th century - History and criticism
Short stories - Publishing - United States - History - 19th century Periodicals - Publishing - Economic aspects - United States Popular literature - United States - History and criticism American fiction - 20th century - History and criticism Short stories, American - History and criticism Literature and society - United States - History Advertising, Magazine - United States - History Books and reading - United States - History Women consumers - United States - Attitudes |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-4237-5937-0
1-280-52906-7 0-19-535531-8 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; Introduction; 1 Readers Read Advertising into Their Lives: The Trade Card Scrapbook; 2 Training the Reader's Attention: Advertising Contests; 3 ""The Commercial Spirit Has Entered In"": Speech, Fiction, and Advertising; 4 Reframing the Bicycle: Magazines and Scorching Women; 5 Rewriting Mrs. Consumer: Class, Gender, and Consumption; 6 ""Men Who Advertise"": Ad Readers and Ad Writers; Conclusion: Technology and Fiction; Notes; Index; |
| Record Nr. | UNINA-9910465659203321 |
Garvey Ellen Gruber
|
||
| New York, : Oxford University Press, 1996 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The adman in the parlor [[electronic resource] ] : magazines and the gendering of consumer culture, 1880s to 1910s / / Ellen Gruber Garvey
| The adman in the parlor [[electronic resource] ] : magazines and the gendering of consumer culture, 1880s to 1910s / / Ellen Gruber Garvey |
| Autore | Garvey Ellen Gruber |
| Pubbl/distr/stampa | New York, : Oxford University Press, 1996 |
| Descrizione fisica | viii, 230 p. : ill |
| Soggetto topico |
American fiction - 19th century - History and criticism
Short stories - Publishing - United States - History - 19th century Periodicals - Publishing - Economic aspects - United States Popular literature - United States - History and criticism American fiction - 20th century - History and criticism Short stories, American - History and criticism Literature and society - United States - History Advertising, Magazine - United States - History Books and reading - United States - History Women consumers - United States - Attitudes |
| ISBN |
0195355318
9780195355314 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910795865603321 |
|
Garvey Ellen Gruber
|
||
| New York, : Oxford University Press, 1996 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The adman in the parlor [[electronic resource] ] : magazines and the gendering of consumer culture, 1880s to 1910s / / Ellen Gruber Garvey
| The adman in the parlor [[electronic resource] ] : magazines and the gendering of consumer culture, 1880s to 1910s / / Ellen Gruber Garvey |
| Autore | Garvey Ellen Gruber |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | New York, : Oxford University Press, 1996 |
| Descrizione fisica | viii, 230 p. : ill |
| Disciplina | 813/.409 |
| Soggetto topico |
American fiction - 19th century - History and criticism
Short stories - Publishing - United States - History - 19th century Periodicals - Publishing - Economic aspects - United States Popular literature - United States - History and criticism American fiction - 20th century - History and criticism Short stories, American - History and criticism Literature and society - United States - History Advertising, Magazine - United States - History Books and reading - United States - History Women consumers - United States - Attitudes |
| ISBN |
0195355318
9780195355314 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Intro -- Contents -- Introduction -- 1 Readers Read Advertising into Their Lives: The Trade Card Scrapbook -- 2 Training the Reader's Attention: Advertising Contests -- 3 "The Commercial Spirit Has Entered In": Speech, Fiction, and Advertising -- 4 Reframing the Bicycle: Magazines and Scorching Women -- 5 Rewriting Mrs. Consumer: Class, Gender, and Consumption -- 6 "Men Who Advertise": Ad Readers and Ad Writers -- Conclusion: Technology and Fiction -- Notes -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- Y. |
| Record Nr. | UNINA-9910812639203321 |
|
Garvey Ellen Gruber
|
||
| New York, : Oxford University Press, 1996 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||