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Applied social marketing and quality of life : case studies from an international perspective / / M. Mercedes Galan-Ladero, Reynaldo G. Rivera, editors
| Applied social marketing and quality of life : case studies from an international perspective / / M. Mercedes Galan-Ladero, Reynaldo G. Rivera, editors |
| Pubbl/distr/stampa | Cham, Switzerland : , : Springer, , [2021] |
| Descrizione fisica | 1 online resource (422 pages) |
| Disciplina | 306 |
| Collana | Applying quality of life research: Best practices |
| Soggetto topico | Quality of life |
| ISBN | 3-030-83286-4 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910512173503321 |
| Cham, Switzerland : , : Springer, , [2021] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Cause-related marketing : case studies from a global perspective / / editors, M. Mercedes Galan-Ladero, Clementina Galera-Casquet, Helena M. Alves
| Cause-related marketing : case studies from a global perspective / / editors, M. Mercedes Galan-Ladero, Clementina Galera-Casquet, Helena M. Alves |
| Pubbl/distr/stampa | Cham, Switzerland : , : Springer, , [2021] |
| Descrizione fisica | 1 online resource (xxiv, 435 pages) : illustrations (some color) |
| Disciplina | 658.8 |
| Collana | Classroom companion |
| Soggetto topico | Social marketing |
| ISBN | 3-030-65455-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Intro -- About this Book -- Contents -- About the Authors -- Contributors -- 1: Theoretical Background: Introduction to Cause-Related Marketing -- 1.1 Introduction -- 1.2 Definition and Main Characteristics -- 1.3 Types of Cause-Related Marketing Programs -- 1.4 Advantages and Disadvantages -- 1.5 Key Aspects in Cause-Related Marketing Success -- 1.6 Implementation of a Cause-Related Marketing Program -- 1.7 Ethical Considerations -- 1.8 Broadening Cause-Related Marketing? -- Conclusions -- 1.9 Questions and Answers/Quiz/Review Questions/Discussion Questions -- References -- I: Environmental Causes -- 2: Green Cause-Related Marketing for Social Innovation: Helping People to Reimagine Plastic Recycling and Sustainability -- 2.1 Introduction -- 2.2 Case Development -- 2.2.1 CRM and Innovation for Green Businesses in Developing Countries -- 2.2.2 Methodology: Analyzing Qualia-ReforestArg's CRM Strategy -- 2.2.3 CRM Design and Implementation Model for Green Businesses -- 2.2.4 CRM Design and Consumers' Preference Toward Products Made with Recycled Plastics -- Conclusions -- References -- 3: Villavicencio-Banco de Bosques: "Leave your Mark, a Reserve for More Reserves" - Marketing Campaign to Recover Forests from Argentine Chaco -- 3.1 Introduction -- 3.1.1 Climatic Change and the Contribution of Native Forests -- 3.2 Case Development -- 3.2.1 The Main Partnership: Banco de Bosques y Villavicencio -- 3.2.1.1 Villavicencio-Danone -- 3.2.1.2 Banco de Bosques Foundation -- 3.2.1.3 "Leave Your Mark, a Reserve for Another Reserve" Campaign -- 3.2.1.4 Target Market -- 3.2.1.5 Choice of the NGO Partner: Banco de Bosques Foundation -- 3.2.1.6 Stages of the "Leave Your Mark" Campaign -- 3.2.2 Marketing Mix -- 3.2.2.1 Product -- 3.2.2.2 Price -- 3.2.2.3 Place -- 3.2.2.4 Promotion -- 3.2.3 Results of the First Campaign.
Conclusions -- References -- 4: The Triodos Bank Pension Plan: A Case of Solidarity-Based Investment -- 4.1 Introduction: The Power of Money -- 4.2 Triodos Bank: A Benchmark of Ethical and Solidarity-Based Banking -- 4.3 The Triodos Foundation's Donation System -- 4.4 Triodos Bank's Solidarity-Based Pension Plan -- Conclusions -- References -- 5: WWF Spain: Illustrating Factors at Play, Impacts, and Tensions in Cause-Related Marketing for Global Sustainability -- 5.1 Introduction: Global Sustainability Challenges, Agenda 2030, and the Role of CRM -- 5.2 Case Development -- 5.2.1 WWF, WWF Spain, and Marketing Strategies -- 5.2.2 WWF Spain and CRM Campaigns -- 5.2.3 Impact of CRM Campaigns -- 5.2.4 Key Drivers of Impact -- 5.2.5 Critical Analysis -- References -- II: Social Causes (I): Covering Basic Needs -- 6: "Lighting Up Lives": A Cause-Related Marketing Case to Solve Energy Poverty and Improve Quality of Life in Pakistan -- 6.1 Introduction -- 6.2 Case Development -- 6.2.1 Pepsi Company Pakistan -- 6.2.2 Active Citizen Engagement (ACE) Welfare Foundation -- 6.2.3 "Lighting Up Lives" Campaign -- 6.2.3.1 First Campaign (Launched in 2015) -- 6.2.3.2 Second Campaign (Launched in 2016) -- 6.2.3.3 Third Campaign (Launched in 2017) -- 6.2.3.4 "Eyes Closed for Light" Campaign Launched in 2017 -- 6.2.3.5 Main Results -- Conclu sions -- References -- 7: Value Co-creation in Cause-Related Marketing: The Case of "El Turrón Solidario" (The Solidarity Nougat) Campaign by Lidl and Ayuda en Acción Foundation -- 7.1 Introduction -- 7.2 Case Development -- 7.2.1 Strategic Marketing -- 7.2.2 "Product" Variable -- 7.2.3 "Price" Variable -- 7.2.4 "Place" Variable -- 7.2.5 "Promotion" Variable -- 7.2.6 Campaign Outcomes -- Conclusions -- References. 8: Application of Cause-Related Marketing in the Fight Against Hunger: Case "Good Restaurants" -- 8.1 Introduction -- 8.2 The NPO "Action Against Hunger" -- 8.3 Case Development: Restaurants Against Hunger, Good Restaurants -- 8.4 Initiative Development "Good Restaurants" -- 8.5 Restaurants Against Hunger in the World -- References -- 9: Project "Soup of Aid" as a Cause-Related Marketing Campaign -- 9.1 Introduction -- 9.2 Case Development: Cause-Related Marketing Campaign of the Restaurant Rak Based on the Participatory Approach -- 9.2.1 Soup of Aid -- References -- 10: The Importance of Target Group-Oriented Brand Management in the Context of Cause-Related Marketing: The Case of Viva con Agua -- 10.1 Introduction -- 10.1.1 Drinking Water: For Various Reasons, a Hard-Fought Commodity -- 10.2 Case Development -- 10.2.1 Viva con Agua: A German Mineral Water That Supports Water Projects Worldwide -- 10.2.2 Hip Brand Strategy for Hip Target Groups: Implemented in Off- and Online CRM Activities -- 10.2.3 An Organization That Does Not Stand Still: Further Product Diversification and Brand Stretching -- Conclusion -- References -- 11: TOMS: "We Are in Business to Improve Lives" -- 11.1 Introduction -- 11.1.1 The "Buy One Give One" Model -- 11.2 Case Development: Evolution of the Model in the TOMS Firm -- 11.2.1 Stages of the "Buy One Give One" Model -- 11.2.1.1 Stage 1: The Beginning and Success of the Classic "Buy One Give One" Model -- 11.2.1.2 Stage 2: First Change and Evolution Within the "Buy One Give One" Model -- 11.2.1.3 Stage 3: Evolution of the "Buy One Give One" Model to the Donation Fund -- 11.3 Results -- Conclusions -- Annex 1 Impact Grant Partners (2018) -- References -- III: Social Causes (II): Education -- 12: Cause-Related Marketing Applied to Support Education in Tanzania: The Case of TCHIBO -- 12.1 Introduction. 12.1.1 Give and Take: Coffee from Tanzania, Educational Support for Tanzania -- 12.2 Case Development -- 12.2.1 Cause-Related Marketing for Better Education and Training Prospects in Tanzania -- Conclusion -- References -- 13: "Buy a Pen, Donate a Pen": A Case Study About the Power of Congruence and Simplicity in Online Cause-Related Marketing -- 13.1 Introduction -- 13.2 Case Development: "Buy a Pen, Donate a Pen" -- 13.3 CRM and BIC's Corporate Social Responsibility -- 13.4 Brand-Cause Congruence -- 13.5 Slogan Simplicity -- 13.6 Big Allies -- 13.7 Helping Children from the Customer Community -- 13.8 Increasing Control by Focusing Exclusively on the Online Selling Channel -- Conclusions -- References -- 14: Bank Positioning and Cause-Related Marketing: The Case of Contactmore by ING -- 14.1 Introduction -- 14.2 Case Development: Contactmore Campaign by ING -- 14.2.1 Microsite -- 14.2.2 Video -- 14.2.3 Social Networks -- 14.2.4 Blog and Publicity -- 14.2.5 Permission Marketing -- Conclusions -- References -- 15: Cause-Related Marketing in Retail e-Commerce as Support for the Sustainability of the University: The Case of Amazon and University of the Andes (Colombia) -- 15.1 Introduction -- 15.2 Case Development -- 15.2.1 Building the Future in Amazon -- 15.2.2 Sustainability and Cause-Related Marketing (CRM) in Amazon -- 15.2.3 Cause-Related Marketing (CRM) and University Sustainability -- 15.3 Results -- Conclusions -- References -- 16: Cause-Related Marketing in Luxury Brands: The Case of Josefinas -- 16.1 Introduction -- 16.1.1 Cause-Related Marketing in Luxury Brands -- 16.1.2 Woman Empowerment Against Domestic Violence -- 16.2 Case Development -- 16.2.1 "Fashion Against Domestic Violence": Cause-Related Marketing -- 16.2.2 Communication and Results of Josefinas CRM Campaign -- Conclusions -- References. 17: Disseminating Pet-Friendly Trends in Partnership: The Initiative 'Marketing Con Causa' in Mexico -- 17.1 Introduction -- 17.2 Case Development -- 17.2.1 Pet-Friendly Trends Influencing Adoptions and Donations -- 17.2.2 What Is the Initiative 'Marketing con Causa' in Mexico? A Case Study -- Conclusions -- References -- IV: Health Causes -- 18: Cause-Related Marketing (CRM) of Ausonia's Campaigns -- 18.1 Introduction -- 18.2 Case Development -- 18.3 Campaign Results -- References -- 19: The Role of Cause-Related Marketing in the Case of Breast Cancer in Romania -- 19.1 Introduction -- 19.2 Case Development -- 19.2.1 Methodology -- 19.2.2 Avon Cosmetics Romania: The "Campaign of Promises" -- 19.2.3 The Main Results of the Campaign -- Appendix -- References -- 20: Digital Communication as a Vehicle for Cause-Related Marketing in Cancer Prevention: Lactogal Case Study -- 20.1 Introduction -- 20.2 Case Development: Lactogal Case Study -- 20.3 Results -- Conclusions -- References -- 21: All United Against Breast Cancer: The Solidarity Beauty of Estée Lauder -- 21.1 Introduction -- 21.2 The Case of the Estée Lauder Companies -- 21.2.1 The Company -- 21.2.2 Estée Lauder and Corporate Social Responsibility (CSR) -- 21.2.3 A Cause-Related Marketing (CRM) Campaign: The Breast Cancer Campaign -- 21.2.3.1 The Breast Cancer Campaign in 2019 -- 21.2.3.2 Results of the Breast Cancer Campaign -- Conclusions -- References -- 22: Analysis of the CRM Campaigns on Facebook: The Case of Menudos Corazones -- 22.1 Introduction -- 22.2 Case Development -- 22.2.1 Menudos Corazones Foundation -- 22.2.2 Methodology -- 22.2.3 Results -- 22.2.3.1 General Results of the Facebook Pages of Menudos Corazones, Ikea, Citroën, and Cortefiel. 22.2.3.2 Comparative Analysis of CRM Campaign Messages Published on Menudos Corazones' Facebook Page and the Other Companies' Facebook Pages (Ikea, Citroën, and Cortefiel). |
| Record Nr. | UNINA-9910483326303321 |
| Cham, Switzerland : , : Springer, , [2021] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Responsible Consumption and Sustainability : Case Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics / / edited by Enrique Carlos Bianchi, Jose Luis Vazquez Burguete, M. Mercedes Galan-Ladero, Ana Lanero Carrizo
| Responsible Consumption and Sustainability : Case Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics / / edited by Enrique Carlos Bianchi, Jose Luis Vazquez Burguete, M. Mercedes Galan-Ladero, Ana Lanero Carrizo |
| Autore | Bianchi Enrique Carlos |
| Edizione | [1st ed. 2023.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2023 |
| Descrizione fisica | 1 online resource (302 pages) |
| Disciplina | 658.408 |
| Altri autori (Persone) |
Vazquez BurgueteJose Luis
Galan-LaderoM. Mercedes Lanero CarrizoAna |
| Collana | Springer Business Cases |
| Soggetto topico |
Industrial management—Environmental aspects
Sustainability Marketing Economics—Psychological aspects Corporate Environmental Management Behavioral Economics |
| ISBN | 3-031-30742-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 0. INTRODUCTION CHAPTER -- PART I: SUSTAINABLE TOURISM & FASHION -- CASE 1. Corporate Social Marketing, Drunken Tourism, and Sustainability: The Case of Meliá Hotels International in Magaluf, Spain -- CASE 2. Green is in Fashion: Eco-Design and Circular Economy Strategies in the Fashion Industry -- CASE 3. Sustainable Business Models in Fashion Industry: An Argentine Social Enterprise Fostering an Inclusive and Regenerative Value Chain -- PART II: ENVIRONMENT -- CASE 4. Want to Be Rewarded for Recycling? With Reciclos You Can! -- CASE 5. Lesspack: A Project Helping Planet Sustainability -- CASE 6. Corporate Social Responsibility of "Ant Forest": Ant Group's "Internet + Tree Planting" Public Welfare Project -- PART III: SUSTAINABLE BUSINESS -- CASE 7. Greenbox: Ethics, Sustainable Management, and Social Commitment -- CASE 8. Corporate Social Responsibility and Sustainable Production in the Wine Industry: "Familia Torres” -- CASE 9. Providing Sustainable Solutions in Chile: Neptuno Pumps – Innovation that Flows -- PART IV: SUSTAINABLE MULTINATIONAL ENTERPRISES -- CASE 10. YPF Sustainability: Renovation of Service Stations and YPF Full Stores -- CASE 11. When Responsible Production and Consumption Matter: The Case of Danone -- CASE 12. Socially Responsible Actions For A Sustainable Life Model. The Case of the BBVA Financial Group in Mexico -- CASE 13. Sustainable Cosmetics and Perceived Brand Image on Social Networks: Comparison Between Millennial and Centennial Women -- PART V: SUSTAINABILITY IN / FROM OTHER ORGANIZATIONS -- CASE 14. Responsible Consumption and Global University Sustainability Through the UI Greenmetric World University Rankings -- CASE 15. Understanding the Evolution of Organizations Towards a Sustainable Business Model Within the Framework of the SDGs. The Case of Laboratorio de Hemoderivados- UNC -- CASE 16. Fair Trade: A Path Towards Responsible Consumption and Sustainability. The Case of Medicus Mundi. |
| Record Nr. | UNINA-9910734897103321 |
Bianchi Enrique Carlos
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| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2023 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Social Marketing and Sustainable Development Goals (SDGs) : Case Studies for a Global Perspective / / edited by M. Mercedes Galan-Ladero, Helena M. Alves
| Social Marketing and Sustainable Development Goals (SDGs) : Case Studies for a Global Perspective / / edited by M. Mercedes Galan-Ladero, Helena M. Alves |
| Edizione | [1st ed. 2023.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2023 |
| Descrizione fisica | 1 online resource (377 pages) |
| Disciplina |
658.8
659.144 |
| Collana | Springer Business Cases |
| Soggetto topico |
Marketing
Industrial management—Environmental aspects Sustainability Corporate Environmental Management |
| ISBN | 3-031-27377-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction -- Theoretical Background: Social Marketing and Sustainable Development Goals (SDGs) -- Part I: Cases on Social Inequality -- Case 1: Social Marketing for Improving Women's Rights. The Case of Dowry in Pakistan -- Case 2: “NO ES DE HOMBRES” (That’s Not Manly) A Campaign for Gender Equity in Mexico -- Case 3: An Open-Source Solution for Social Change: The Goodpush Alliance -- Case 4: “We Know What We Are Doing” – Campaign Toolbox Against the Shortage of Young People in Skilled Crafts Professions -- Case 5: Corporate Social Marketing and the Labor Inclusion of People with Disabilities. A Case Study of Ilunion Hotels -- Case 6: “YOU CAN´T ASK THAT:” Asking and Understanding to Achieve more Inclusive Societies -- Case 7: The Use of Events to Achieve Social Change: The Case of Ilga Portugal -- Case 8: Integrating the Environmental, Social, and Economic SDGs into an Educational Organization -- Part Ii: Cases on Regional Inequalities -- Case 9: Social Marketing Strategies to Attract Immigrants to Depopulated Areas. The Case of Hyogo Prefecture in Japan -- Case 10: Inland Paladins or Wanderlusts? Fighting Rural Depopulation and Promoting Sustainable Development in an Inland City of Portugal -- Case 11: A Social Marketing Program for Local Products and a Local Market: The Case of Setúbal, Portugal -- Case 12: The “Smart Destinations” Model from The Perspective Of Social Marketing. The Case Study of Gijón as an Example -- Case 13: Colors and a Pincho of Salt: The ‘Sustainable Mexico Reborn’ Strategy for Enhancing Quality Education -- Part III: Cases on Environment, Healthy Lifestyles and Responsible Consumption -- Case 14: Supporting Well-Being In People and Helping Pollinators through a Community Garden Project -- Case 15: Corporate Social Marketing for Sustainable Animal Well-Being: The Pedigree Promotion of Homeless Dog Adoption -- Case 16: The Power of our Diet: Less Meat for a Healthier Life and Planet -- Case 17: The Green Button Social Marketing for a Government Seal to Support more Sustainable Purchasing Decisions when Buying Textiles -- Case 18: Reducing Salt Consumption through a Nudge Technique: The Case of Pão.Come -- Case 19: Social Marketing and Sdg 12 on Social Networks: A Case Study of Carrefour on Instagram and Twitter -- Case 20: How can Social Marketing Help the Sustainability of Water Use in Tourism? The Case of Tourist Accommodation -- Case 21: The Spanish Cancer Association: Supporting SDGs -- Case 22: The Central Lechera Asturiana Women's Race: A Case of Social Marketing Oriented to the Practice of a Healthy Lifestyle for Women and Girls. |
| Record Nr. | UNINA-9910728395703321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2023 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||