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International public relations [[electronic resource] ] : negotiating culture, identity, and power / / Patricia A. Curtin, T. Kenn Gaither
| International public relations [[electronic resource] ] : negotiating culture, identity, and power / / Patricia A. Curtin, T. Kenn Gaither |
| Autore | Curtin Patricia A (Patricia Ann), <1955-> |
| Pubbl/distr/stampa | Thousand Oaks, [Calif.] ; ; London, : SAGE, c2007 |
| Descrizione fisica | 1 online resource (321 p.) |
| Disciplina | 659.2 |
| Altri autori (Persone) | GaitherThomas Kenneth |
| Soggetto topico |
Culture and globalization
Intercultural communication Public relations |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-4522-2481-1
1-4129-1414-0 1-4522-1328-3 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; Preface; 1 - The Challenges of International Public Relations; 2 - Opening Global Gateways; 3 - Global Public Relations and the Circuit of Culture; 4 - The Regulatory Environments of Global Public Relations Practice; 5 - The Face and Shape of Global Public Relations Campaign Materials; 6 - Practicing Public Relations in a Global Environment; 7 - Consumption; 8 - Contested Identities, Shifting Publics in a Globalized World; 9 - Capturing the Synergy of the Circuit; 10 - Circuiting the Globe; 11 - Ethical Considerations in Global Practice
12 - The Future of International Public Relations PracticeBibliography; Index; About the Authors |
| Record Nr. | UNINA-9910480005703321 |
Curtin Patricia A (Patricia Ann), <1955->
|
||
| Thousand Oaks, [Calif.] ; ; London, : SAGE, c2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
International public relations [[electronic resource] ] : negotiating culture, identity, and power / / Patricia A. Curtin, T. Kenn Gaither
| International public relations [[electronic resource] ] : negotiating culture, identity, and power / / Patricia A. Curtin, T. Kenn Gaither |
| Autore | Curtin Patricia A (Patricia Ann), <1955-> |
| Pubbl/distr/stampa | Thousand Oaks, [Calif.] ; ; London, : SAGE, c2007 |
| Descrizione fisica | 1 online resource (xiii, 304 p.) : ill., map |
| Disciplina | 659.2 |
| Altri autori (Persone) | GaitherThomas Kenneth |
| Soggetto topico |
Public relations
Intercultural communication |
| ISBN |
1-4522-2481-1
1-4129-1414-0 1-4522-1328-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; Preface; 1 - The Challenges of International Public Relations; 2 - Opening Global Gateways; 3 - Global Public Relations and the Circuit of Culture; 4 - The Regulatory Environments of Global Public Relations Practice; 5 - The Face and Shape of Global Public Relations Campaign Materials; 6 - Practicing Public Relations in a Global Environment; 7 - Consumption; 8 - Contested Identities, Shifting Publics in a Globalized World; 9 - Capturing the Synergy of the Circuit; 10 - Circuiting the Globe; 11 - Ethical Considerations in Global Practice
12 - The Future of International Public Relations PracticeBibliography; Index; About the Authors |
| Record Nr. | UNINA-9910779483903321 |
|
Curtin Patricia A (Patricia Ann), <1955->
|
||
| Thousand Oaks, [Calif.] ; ; London, : SAGE, c2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
International public relations [[electronic resource] ] : negotiating culture, identity, and power / / Patricia A. Curtin, T. Kenn Gaither
| International public relations [[electronic resource] ] : negotiating culture, identity, and power / / Patricia A. Curtin, T. Kenn Gaither |
| Autore | Curtin Patricia A (Patricia Ann), <1955-> |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Thousand Oaks, [Calif.] ; ; London, : SAGE, c2007 |
| Descrizione fisica | 1 online resource (xiii, 304 p.) : ill., map |
| Disciplina | 659.2 |
| Altri autori (Persone) | GaitherThomas Kenneth |
| Soggetto topico |
Public relations
Intercultural communication Relacions públiques Comunicació intercultural |
| ISBN |
1-4522-2481-1
1-4129-1414-0 1-4522-1328-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; Preface; 1 - The Challenges of International Public Relations; 2 - Opening Global Gateways; 3 - Global Public Relations and the Circuit of Culture; 4 - The Regulatory Environments of Global Public Relations Practice; 5 - The Face and Shape of Global Public Relations Campaign Materials; 6 - Practicing Public Relations in a Global Environment; 7 - Consumption; 8 - Contested Identities, Shifting Publics in a Globalized World; 9 - Capturing the Synergy of the Circuit; 10 - Circuiting the Globe; 11 - Ethical Considerations in Global Practice
12 - The Future of International Public Relations PracticeBibliography; Index; About the Authors |
| Record Nr. | UNINA-9910807904003321 |
|
Curtin Patricia A (Patricia Ann), <1955->
|
||
| Thousand Oaks, [Calif.] ; ; London, : SAGE, c2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||