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Advances in National Brand and Private Label Marketing : 12th International Conference on Global Retail Brand Management, Dallas, Texas, USA, 2025 / / edited by Raj Sethuraman, Juan Carlos Gázquez-Abad, José Luis Ruiz-Real
| Advances in National Brand and Private Label Marketing : 12th International Conference on Global Retail Brand Management, Dallas, Texas, USA, 2025 / / edited by Raj Sethuraman, Juan Carlos Gázquez-Abad, José Luis Ruiz-Real |
| Autore | Sethuraman Raj |
| Edizione | [1st ed. 2025.] |
| Pubbl/distr/stampa | Cham : , : Springer Nature Switzerland : , : Imprint : Springer, , 2025 |
| Descrizione fisica | 1 online resource (176 pages) |
| Disciplina | 658.827 |
| Altri autori (Persone) |
Gázquez-AbadJuan Carlos
Ruiz-RealJosé Luis |
| Collana | Springer Proceedings in Business and Economics |
| Soggetto topico |
Branding (Marketing)
Retail trade Ethnopsychology Customer relations - Management Branding Trade and Retail Cross-Cultural Psychology Customer Relationship Management |
| ISBN | 3-031-97133-7 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9911022165903321 |
Sethuraman Raj
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| Cham : , : Springer Nature Switzerland : , : Imprint : Springer, , 2025 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advances in National Brand and Private Label Marketing : Seventh International Conference, 2020 / / edited by Francisco J. Martinez-Lopez, Juan Carlos Gázquez-Abad, Els Breugelmans
| Advances in National Brand and Private Label Marketing : Seventh International Conference, 2020 / / edited by Francisco J. Martinez-Lopez, Juan Carlos Gázquez-Abad, Els Breugelmans |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 |
| Descrizione fisica | 1 online resource (xi, 206 pages) : illustrations |
| Disciplina | 658.827 |
| Collana | Springer Proceedings in Business and Economics |
| Soggetto topico |
Marketing
Information technology Business—Data processing Psychology, Industrial IT in Business Industrial and Organizational Psychology |
| ISBN | 3-030-47764-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910399872303321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advances in National Brand and Private Label Marketing : Sixth International Conference, 2019 / / edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Anne Roggeveen
| Advances in National Brand and Private Label Marketing : Sixth International Conference, 2019 / / edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Anne Roggeveen |
| Edizione | [1st ed. 2019.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2019 |
| Descrizione fisica | 1 online resource (214 pages) |
| Disciplina | 658.827 |
| Collana | Springer Proceedings in Business and Economics |
| Soggetto topico |
Marketing
Psychology, Industrial Electronic commerce Retail trade Strategic planning Leadership Work and Organizational Psychology E-Business Trade and Retail Business Strategy and Leadership |
| ISBN | 3-030-18911-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I: Strategic Issues and Theoretical Research -- Part II: Consumer Behaviour -- Part III: Online Context and Digital Transformation. |
| Record Nr. | UNINA-9910337798103321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018 / / edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Alexander Chernev
| Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018 / / edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Alexander Chernev |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2018 |
| Descrizione fisica | 1 online resource (XIII, 176 p. 14 illus., 6 illus. in color.) |
| Disciplina | 658.8 |
| Collana | Springer Proceedings in Business and Economics |
| Soggetto topico |
Marketing
Psychology, Industrial Electronic commerce Retail trade Strategic planning Leadership Work and Organizational Psychology E-Business Trade and Retail Business Strategy and Leadership |
| ISBN | 3-319-92084-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I: Consumer Behavior -- Part II: Online Context and Digital Transformation -- Part III: Branding -- Part IV: Modelling and Theoretical Research. |
| Record Nr. | UNINA-9910298216903321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advances in National Brand and Private Label Marketing : Fourth International Conference, 2017 / / edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Kusum L. Ailawadi, María Jesús Yagüe-Guillén
| Advances in National Brand and Private Label Marketing : Fourth International Conference, 2017 / / edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Kusum L. Ailawadi, María Jesús Yagüe-Guillén |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2017 |
| Descrizione fisica | 1 online resource (XI, 210 p. 15 illus., 6 illus. in color.) |
| Disciplina | 658.827 |
| Collana | Springer Proceedings in Business and Economics |
| Soggetto topico |
Marketing
Psychology, Industrial Electronic commerce Strategic planning Leadership Work and Organizational Psychology E-Business Business Strategy and Leadership |
| ISBN | 3-319-59701-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I: Consumer Behavior I -- Part II: Branding -- Part III: Social Media and Online Context -- Part IV: Consumer Behavior II -- Part V: Strategic Issues and Theoretical Research. |
| Record Nr. | UNINA-9910254898903321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advances in National Brand and Private Label Marketing : Third International Conference, 2016 / / edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Els Gijsbrecht
| Advances in National Brand and Private Label Marketing : Third International Conference, 2016 / / edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Els Gijsbrecht |
| Edizione | [1st ed. 2016.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2016 |
| Descrizione fisica | 1 online resource (X, 161 p. 8 illus., 1 illus. in color.) |
| Disciplina | 658.827 |
| Collana | Springer Proceedings in Business and Economics |
| Soggetto topico |
Marketing
Psychology, Industrial Electronic commerce Strategic planning Leadership Work and Organizational Psychology E-Business Business Strategy and Leadership |
| ISBN | 3-319-39946-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I: Consumer Behaviour I -- Part II: Branding I -- Part III: Strategic Decisions and Theoretical Research -- Part IV: Consumer Behaviour II -- Branding II. . |
| Record Nr. | UNINA-9910254949903321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advances in National Brand and Private Label Marketing : Second International Conference, 2015 / / edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Raj Sethuraman
| Advances in National Brand and Private Label Marketing : Second International Conference, 2015 / / edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Raj Sethuraman |
| Edizione | [1st ed. 2015.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2015 |
| Descrizione fisica | 1 online resource (208 p.) |
| Disciplina | 658.827 |
| Collana | Springer Proceedings in Business and Economics |
| Soggetto topico |
Marketing
Psychology, Industrial Electronic commerce Strategic planning Leadership Work and Organizational Psychology E-Business Business Strategy and Leadership |
| ISBN | 3-319-20182-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I: Consumer Behaviour I -- Part II: Strategic Decisions -- Part III: Branding -- Part IV: Market Trends and Theoretical Research -- Part V: Consumer Behaviour II. |
| Record Nr. | UNINA-9910298474303321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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National Brands and Private Labels in Retailing : First International Symposium NB&PL, Barcelona, June 2014 / / edited by Juan Carlos Gázquez-Abad, Francisco J. Martínez-López, Irene Esteban-Millat, Juan Antonio Mondéjar-Jiménez
| National Brands and Private Labels in Retailing : First International Symposium NB&PL, Barcelona, June 2014 / / edited by Juan Carlos Gázquez-Abad, Francisco J. Martínez-López, Irene Esteban-Millat, Juan Antonio Mondéjar-Jiménez |
| Edizione | [1st ed. 2014.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2014 |
| Descrizione fisica | 1 online resource (190 p.) |
| Disciplina | 658.827 |
| Collana | Springer Proceedings in Business and Economics |
| Soggetto topico |
Marketing
Sales management Sales and Distribution |
| ISBN | 3-319-07194-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Strategic Decisions -- Branding -- Consumer Behaviour -- Online Context -- Trends and Theoretical Research. |
| Record Nr. | UNINA-9910298547903321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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