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Pricing for profit [[electronic resource] ] : how to command higher prices for your products and services / / Dale Furtwengler
| Pricing for profit [[electronic resource] ] : how to command higher prices for your products and services / / Dale Furtwengler |
| Autore | Furtwengler Dale |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | New York, : American Management Association, 2009 |
| Descrizione fisica | 1 online resource (236 p.) |
| Disciplina | 658.8/16 |
| Soggetto topico |
Pricing
Markup Marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-282-38678-6
9786612386787 0-8144-1518-0 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; Acknowledgments; Introduction; 1 Ignorance Isn't Bliss: It's EXPENSIVE; 2 Know Thyself . . . and You'll Know Others, Too; 3 Elementary School Math: Quantifying Value; 4 Customers' Delight: Discovering the Value; 5 Icing on the Cake: Bundling for Greater Profits; 6 Avoiding No: Using Options to Close the Sale; 7 Value as a Marketing Tool: Attracting the Right Buyers; 8 The Value Trap: Avoiding the Pitfalls of Change; 9 The Economy: It Just Doesn't Matter!; 10 Make More, Work Less; Notes; Index |
| Record Nr. | UNINA-9910455423803321 |
Furtwengler Dale
|
||
| New York, : American Management Association, 2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Pricing for profit [[electronic resource] ] : how to command higher prices for your products and services / / Dale Furtwengler
| Pricing for profit [[electronic resource] ] : how to command higher prices for your products and services / / Dale Furtwengler |
| Autore | Furtwengler Dale |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | New York, : American Management Association, 2009 |
| Descrizione fisica | 1 online resource (236 p.) |
| Disciplina | 658.8/16 |
| Soggetto topico |
Pricing
Markup Marketing |
| ISBN |
1-282-38678-6
9786612386787 0-8144-1518-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; Acknowledgments; Introduction; 1 Ignorance Isn't Bliss: It's EXPENSIVE; 2 Know Thyself . . . and You'll Know Others, Too; 3 Elementary School Math: Quantifying Value; 4 Customers' Delight: Discovering the Value; 5 Icing on the Cake: Bundling for Greater Profits; 6 Avoiding No: Using Options to Close the Sale; 7 Value as a Marketing Tool: Attracting the Right Buyers; 8 The Value Trap: Avoiding the Pitfalls of Change; 9 The Economy: It Just Doesn't Matter!; 10 Make More, Work Less; Notes; Index |
| Record Nr. | UNINA-9910778551603321 |
|
Furtwengler Dale
|
||
| New York, : American Management Association, 2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||