Absolute essentials of entrepreneurship / / Nerys Fuller-Love

• Autore: Fuller-Love Nerys
• Pubblicazione: Abingdon, England ; ; New York, NY, : Routledge, 2020
• Edizione: 1st ed.
• Descrizione fisica: 1 online resource (123 pages) ; : illustrations, charts
• Disciplina: 658.421
• Soggetto topico: Entrepreneurship
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: Cover -- Half Title -- Series Page -- Title Page -- Copyright Page -- Contents -- 1 Introduction -- 2 Entrepreneurship: theories and context -- 3 The entrepreneur, characteristics and personality -- 4 Opportunity recognition: creativity and innovation -- 5 Enterprise culture -- 6 Female entrepreneurship -- 7 Entrepreneurial strategies -- Index.
• Sommario/riassunto: "Entrepreneurship is a fundamental business discipline and a phenomenon that drives economic growth globally. This shortform textbook focuses on the absolute essential elements of the field, covering theory and practice. Illuminating the development of entrepreneurship, the author also concise introduces the entrepreneurial personality and some of the additional hurdles faced by female and minority entrepreneurs. The central role of creativity, innovation and culture are also examined as well as entrepreneurial strategies for finance and marketing. This short text provides a unique expert overview for students of entrepreneurship, whilst the practical insights will also be useful in applications for budding entrepreneurs."--
• Titolo autorizzato: Absolute essentials of entrepreneurship
• ISBN: 9781000076233; -000076237; 0-429-33075-8; 9780367505813
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910860827703321
• Lo trovi qui: Univ. Federico II
• Serie: Absolute essentials of business and economics.