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New food product development : from concept to marketplace / / Gordon W. Fuller
| New food product development : from concept to marketplace / / Gordon W. Fuller |
| Autore | Fuller Gordon W. |
| Edizione | [3rd ed.] |
| Pubbl/distr/stampa | Boca Raton : , : Taylor & Francis, , 2011 |
| Descrizione fisica | 1 online resource (494 p.) |
| Disciplina |
664.0068/8
664.00685 |
| Soggetto topico |
Food - Marketing
Food - Research New products - Marketing Product management Food industry and trade - Technological innovations |
| Soggetto genere / forma | Electronic books. |
| ISBN |
0-429-06271-0
1-4398-1865-7 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Front cover; Dedication; Contents; Preface; Acknowledgments; Author; Chapter 1. What Is New Food Product Development?; Chapter 2. The New Product Development Team: Company Organization and Its Influence on New Product Development; Chapter 3. What Are the Sources for New Product Ideas?; Chapter 4. Strategy and the Strategists; Chapter 5. The Tacticians: Their Influence in Product Development; Chapter 6. The Legal Department: Protecting the Company-Its Name, Goodwill, and Image; Chapter 7. Quality Control: Protecting the Consumer, the Product, and the Company
Chapter 8. Going to Market: Success or Failure?Chapter 9. Why Farm Out New Product Development?; Chapter 10. New Food Product Development in the Food Service Industry; Chapter 11. Product Development in the Food Additive and Food Ingredient Industries; Chapter 12. Dancing but Uncertain of the Music; References; Back cover |
| Record Nr. | UNINA-9910465063603321 |
Fuller Gordon W.
|
||
| Boca Raton : , : Taylor & Francis, , 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
New food product development : from concept to marketplace / / Gordon W. Fuller
| New food product development : from concept to marketplace / / Gordon W. Fuller |
| Autore | Fuller Gordon W. |
| Edizione | [3rd ed.] |
| Pubbl/distr/stampa | Boca Raton : , : Taylor & Francis, , 2011 |
| Descrizione fisica | 1 online resource (494 p.) |
| Disciplina |
664.0068/8
664.00685 |
| Soggetto topico |
Food - Marketing
Food - Research New products - Marketing Product management Food industry and trade - Technological innovations |
| ISBN |
0-429-06271-0
1-4398-1865-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Front cover; Dedication; Contents; Preface; Acknowledgments; Author; Chapter 1. What Is New Food Product Development?; Chapter 2. The New Product Development Team: Company Organization and Its Influence on New Product Development; Chapter 3. What Are the Sources for New Product Ideas?; Chapter 4. Strategy and the Strategists; Chapter 5. The Tacticians: Their Influence in Product Development; Chapter 6. The Legal Department: Protecting the Company-Its Name, Goodwill, and Image; Chapter 7. Quality Control: Protecting the Consumer, the Product, and the Company
Chapter 8. Going to Market: Success or Failure?Chapter 9. Why Farm Out New Product Development?; Chapter 10. New Food Product Development in the Food Service Industry; Chapter 11. Product Development in the Food Additive and Food Ingredient Industries; Chapter 12. Dancing but Uncertain of the Music; References; Back cover |
| Record Nr. | UNINA-9910791982403321 |
|
Fuller Gordon W.
|
||
| Boca Raton : , : Taylor & Francis, , 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||