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Sustainable marketing [[electronic resource] ] : managerial-ecological issues / / Donald A. Fuller
| Sustainable marketing [[electronic resource] ] : managerial-ecological issues / / Donald A. Fuller |
| Autore | Fuller Donald A |
| Pubbl/distr/stampa | Thousand Oaks, Calif. ; ; London, : SAGE, c1999 |
| Descrizione fisica | 1 online resource (407 p.) |
| Disciplina |
658.8
658.8/02 |
| Soggetto topico |
Green marketing
Consumption (Economics) - Environmental aspects |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-4522-2061-1
0-7619-1218-5 1-4522-2132-4 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; Preface; Chapter 1 - Sustainable Marketing: An Overview; Why Sustainable Marketing-Now?; Sustainable Marketing Defined; The Master Equation; The Ecological Imperative; The Nature of Sustainable Development/Consumption; The Ecological Setting; Commoner's Informal Laws of Ecology; Evolving Ecological Concern; The Competitive Setting; The Social-Moral Imperative; Reasons for Studying Sustainable Marketing; Philosophy of this Book; Plan of this Book; Chapter Summary; Chapter 2 - New Decision Boundaries: The Product System Life Cycle; The Product System Life-Cycle Concept
Quantitative Life-Cycle AssessmentQualitative Life-Cycle Assessment; Path to the Future?; Chapter Summary; Chapter 3 - Sustainable Marketing Strategies; Framework for Sustainable Marketing Management; Dimensions of Waste Management; Strategy Options; Proactive Strategy: Pollution Prevention; Proactive Strategy: Resource Recovery; Default Option: Terminal Disposal; Organizational Strategies; Marketing's New Mission; Implementing Sustainable Marketing Strategies; Product-Specific Sustainable Marketing Audit; Chapter Summary; Chapter 4 - Sustainable Products; Role of Product Sustainable Products: Solution to PollutionThe Industrial Design Process; Product Design-for-Environment; Product Design-for-Pollution Prevention; Product Design-for-Resource Recovery; Product Classification Systems: Design-for-Environment Insights; Implementing Product Design-for-Environment; Chapter Summary; Chapter 5 - Sustainable Channel Networks; Role of Channel Networks; Channel Design-for-Environment; Channel Design-for-Pollution Prevention; Channel Design-for-Resource Recovery; Channel Management: Sustainable/Green Retailing; Channel Management: Selecting Sustainable Partners Channel Management: Implementing Sustainable ChannelsChapter Summary; Chapter 6 - Sustainable Marketing Communications; Role of Marketing Communications; Communications Design-for-Environment; Controversy over Message; Environmental Message Design; Environmental Labeling Programs; Role of Promotion Mix Elements; Implementing Sustainable Communications; Chapter Summary; Chapter 7 - Sustainable Pricing; Role of Pricing; Pricing Design-for-Environment; Sources of Eco-Costs; Impact of Eco-Costs on Price; Full-Cost/Environmental Accounting; Allocating Internal Eco-Costs Design-for-Environment Pricing StrategiesImplementing Sustainable Pricing; Chapter Summary; Chapter 8 - Markets and Market Development; Role of Markets; Consumer Markets: Decision Process Factors; Consumer Markets: Green Segmentation Analysis; Industrial Markets: Environmental Products; Industrial Markets: Recycled-Source Materials; Chapter Summary; References; Index; About the Author |
| Record Nr. | UNINA-9910480273503321 |
Fuller Donald A
|
||
| Thousand Oaks, Calif. ; ; London, : SAGE, c1999 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Sustainable marketing [[electronic resource] ] : managerial-ecological issues / / Donald A. Fuller
| Sustainable marketing [[electronic resource] ] : managerial-ecological issues / / Donald A. Fuller |
| Autore | Fuller Donald A |
| Pubbl/distr/stampa | Thousand Oaks, Calif. ; ; London, : SAGE, c1999 |
| Descrizione fisica | 1 online resource (xi, 395 p.) : ill |
| Disciplina | 658.8 |
| Soggetto topico |
Green marketing
Consumption (Economics) - Environmental aspects |
| ISBN |
1-4522-2061-1
0-7619-1218-5 1-4522-2132-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; Preface; Chapter 1 - Sustainable Marketing: An Overview; Why Sustainable Marketing-Now?; Sustainable Marketing Defined; The Master Equation; The Ecological Imperative; The Nature of Sustainable Development/Consumption; The Ecological Setting; Commoner's Informal Laws of Ecology; Evolving Ecological Concern; The Competitive Setting; The Social-Moral Imperative; Reasons for Studying Sustainable Marketing; Philosophy of this Book; Plan of this Book; Chapter Summary; Chapter 2 - New Decision Boundaries: The Product System Life Cycle; The Product System Life-Cycle Concept
Quantitative Life-Cycle AssessmentQualitative Life-Cycle Assessment; Path to the Future?; Chapter Summary; Chapter 3 - Sustainable Marketing Strategies; Framework for Sustainable Marketing Management; Dimensions of Waste Management; Strategy Options; Proactive Strategy: Pollution Prevention; Proactive Strategy: Resource Recovery; Default Option: Terminal Disposal; Organizational Strategies; Marketing's New Mission; Implementing Sustainable Marketing Strategies; Product-Specific Sustainable Marketing Audit; Chapter Summary; Chapter 4 - Sustainable Products; Role of Product Sustainable Products: Solution to PollutionThe Industrial Design Process; Product Design-for-Environment; Product Design-for-Pollution Prevention; Product Design-for-Resource Recovery; Product Classification Systems: Design-for-Environment Insights; Implementing Product Design-for-Environment; Chapter Summary; Chapter 5 - Sustainable Channel Networks; Role of Channel Networks; Channel Design-for-Environment; Channel Design-for-Pollution Prevention; Channel Design-for-Resource Recovery; Channel Management: Sustainable/Green Retailing; Channel Management: Selecting Sustainable Partners Channel Management: Implementing Sustainable ChannelsChapter Summary; Chapter 6 - Sustainable Marketing Communications; Role of Marketing Communications; Communications Design-for-Environment; Controversy over Message; Environmental Message Design; Environmental Labeling Programs; Role of Promotion Mix Elements; Implementing Sustainable Communications; Chapter Summary; Chapter 7 - Sustainable Pricing; Role of Pricing; Pricing Design-for-Environment; Sources of Eco-Costs; Impact of Eco-Costs on Price; Full-Cost/Environmental Accounting; Allocating Internal Eco-Costs Design-for-Environment Pricing StrategiesImplementing Sustainable Pricing; Chapter Summary; Chapter 8 - Markets and Market Development; Role of Markets; Consumer Markets: Decision Process Factors; Consumer Markets: Green Segmentation Analysis; Industrial Markets: Environmental Products; Industrial Markets: Recycled-Source Materials; Chapter Summary; References; Index; About the Author |
| Record Nr. | UNINA-9910786233903321 |
|
Fuller Donald A
|
||
| Thousand Oaks, Calif. ; ; London, : SAGE, c1999 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Sustainable marketing : managerial-ecological issues / / Donald A. Fuller
| Sustainable marketing : managerial-ecological issues / / Donald A. Fuller |
| Autore | Fuller Donald A |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Thousand Oaks, Calif., : Sage Publications, c1999 |
| Descrizione fisica | 1 online resource (xi, 395 p.) : ill |
| Disciplina | 658.8 |
| Soggetto topico |
Green marketing
Consumption (Economics) - Environmental aspects |
| ISBN |
1-4522-2061-1
0-7619-1218-5 1-4522-2132-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; Preface; Chapter 1 - Sustainable Marketing: An Overview; Why Sustainable Marketing-Now?; Sustainable Marketing Defined; The Master Equation; The Ecological Imperative; The Nature of Sustainable Development/Consumption; The Ecological Setting; Commoner's Informal Laws of Ecology; Evolving Ecological Concern; The Competitive Setting; The Social-Moral Imperative; Reasons for Studying Sustainable Marketing; Philosophy of this Book; Plan of this Book; Chapter Summary; Chapter 2 - New Decision Boundaries: The Product System Life Cycle; The Product System Life-Cycle Concept
Quantitative Life-Cycle AssessmentQualitative Life-Cycle Assessment; Path to the Future?; Chapter Summary; Chapter 3 - Sustainable Marketing Strategies; Framework for Sustainable Marketing Management; Dimensions of Waste Management; Strategy Options; Proactive Strategy: Pollution Prevention; Proactive Strategy: Resource Recovery; Default Option: Terminal Disposal; Organizational Strategies; Marketing's New Mission; Implementing Sustainable Marketing Strategies; Product-Specific Sustainable Marketing Audit; Chapter Summary; Chapter 4 - Sustainable Products; Role of Product Sustainable Products: Solution to PollutionThe Industrial Design Process; Product Design-for-Environment; Product Design-for-Pollution Prevention; Product Design-for-Resource Recovery; Product Classification Systems: Design-for-Environment Insights; Implementing Product Design-for-Environment; Chapter Summary; Chapter 5 - Sustainable Channel Networks; Role of Channel Networks; Channel Design-for-Environment; Channel Design-for-Pollution Prevention; Channel Design-for-Resource Recovery; Channel Management: Sustainable/Green Retailing; Channel Management: Selecting Sustainable Partners Channel Management: Implementing Sustainable ChannelsChapter Summary; Chapter 6 - Sustainable Marketing Communications; Role of Marketing Communications; Communications Design-for-Environment; Controversy over Message; Environmental Message Design; Environmental Labeling Programs; Role of Promotion Mix Elements; Implementing Sustainable Communications; Chapter Summary; Chapter 7 - Sustainable Pricing; Role of Pricing; Pricing Design-for-Environment; Sources of Eco-Costs; Impact of Eco-Costs on Price; Full-Cost/Environmental Accounting; Allocating Internal Eco-Costs Design-for-Environment Pricing StrategiesImplementing Sustainable Pricing; Chapter Summary; Chapter 8 - Markets and Market Development; Role of Markets; Consumer Markets: Decision Process Factors; Consumer Markets: Green Segmentation Analysis; Industrial Markets: Environmental Products; Industrial Markets: Recycled-Source Materials; Chapter Summary; References; Index; About the Author |
| Record Nr. | UNINA-9910820598903321 |
|
Fuller Donald A
|
||
| Thousand Oaks, Calif., : Sage Publications, c1999 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||