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Marketing and public relations for museums, galleries, cultural and heritage attractions / / Ylva French and Sue Runyard
| Marketing and public relations for museums, galleries, cultural and heritage attractions / / Ylva French and Sue Runyard |
| Autore | French Ylva |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Abingdon, Oxon [U.K.] ; ; New York, N.Y. : , : Routledge, , 2011 |
| Descrizione fisica | 1 online resource (376 p.) |
| Disciplina | 069/.068 |
| Altri autori (Persone) | RunyardSue |
| Soggetto topico |
Museums - Marketing
Museums - Public relations Arts - Marketing Arts - Public relations Cultural property - Marketing Cultural property - Public relations |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-136-70231-8
1-283-16300-4 1-136-70232-6 9786613163004 0-203-81375-8 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Marketing and PR principles for the twenty-first century -- pt. 2. From theory into practice -- pt. 3. Research and resources. |
| Record Nr. | UNINA-9910461368003321 |
French Ylva
|
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| Abingdon, Oxon [U.K.] ; ; New York, N.Y. : , : Routledge, , 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing and public relations for museums, galleries, cultural and heritage attractions / / Ylva French, Sue Runyard
| Marketing and public relations for museums, galleries, cultural and heritage attractions / / Ylva French, Sue Runyard |
| Autore | French Ylva |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | Abingdon, Oxon : , : Routledge, , 2011 |
| Descrizione fisica | 1 online resource (xviii, 365 pages) : illustrations |
| Disciplina | 069/.068 |
| Altri autori (Persone) | RunyardSue |
| Soggetto topico |
Museums - Marketing
Museums - Public relations Arts - Marketing Arts - Public relations Cultural property - Marketing Cultural property - Public relations |
| ISBN |
1-136-70231-8
1-283-16300-4 1-136-70232-6 9786613163004 0-203-81375-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Marketing and PR principles for the twenty-first century -- pt. 2. From theory into practice -- pt. 3. Research and resources. |
| Record Nr. | UNINA-9910789538403321 |
|
French Ylva
|
||
| Abingdon, Oxon : , : Routledge, , 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||