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The business model navigator : 55 models that will revolutionise your business / / Oliver Gassmann, Karolin Frankenberger, Michaela Csik
| The business model navigator : 55 models that will revolutionise your business / / Oliver Gassmann, Karolin Frankenberger, Michaela Csik |
| Autore | Gassmann Oliver <1967-> |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Harlow, England ; ; New York, United States : , : Pearson Education Limited, , [2014] |
| Descrizione fisica | 1 online resource (385 pages) |
| Disciplina | 658.4012 |
| Soggetto topico |
New business enterprises
Entrepreneurship Business planning |
| ISBN |
1-292-06584-2
1-292-06583-4 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover -- Contents -- Acknowledgements -- Introduction -- Part 1: How to drive business model innovation -- Chapter 1: What is a business model and why should it be innovated? -- The age of business model innovations -- The elements of a business model -- The challenge of business model innovation -- Chapter 2: The Business Model Navigator -- Creative imitation and the importance of recombination -- Initiation: Analysing your ecosystem -- Ideation: Adapting patterns -- Integration: Shaping your business model -- Implementation: Realising your plans -- Chapter 3: Managing change -- Drive change -- Define a plan of action -- Define structures and goals -- Build capabilities -- Part 2: 55 winning business models - and what they can do for you -- 1: Add-on -- 2: Affiliation -- 3: Aikido -- 4: Auction -- 5: Barter -- 6: Cash Machine -- 7: Cross-selling -- 8: Crowdfunding -- 9: Crowdsourcing -- 10: Customer Loyalty -- 11: Digitisation -- 12: Direct Selling -- 13: E-commerce -- 14: Experience Selling -- 15: Flat Rate -- 16: Fractional Ownership -- 17: Franchising -- 18: Freemium -- 19: From Push to Pull -- 20: Guaranteed Availability -- 21: Hidden Revenue -- 22: Ingredient Branding -- 23: Integrator -- 24: Layer Player -- 25: Leverage Customer Data -- 26: Licensing -- 27: Lock-in -- 28: Long Tail -- 29: Make More of It -- 30: Mass Customisation -- 31: No Frills -- 32: Open Business -- 33: Open Source -- 34: Orchestrator -- 35: Pay Per Use -- 36: Pay What You Want -- 37: Peer to Peer -- 38: Performance-based Contracting -- 39: Razor and Blade -- 40: Rent Instead of Buy -- 41: Revenue Sharing -- 42: Reverse Engineering -- 43: Reverse Innovation -- 44: Robin Hood -- 45: Self-service -- 46: Shop in Shop -- 47: Solution Provider -- 48: Subscription -- 49: Supermarket -- 50: Target the Poor -- 51: Trash to Cash -- 52: Two-sided Market -- 53: Ultimate Luxury.
54: User Design -- 55: White Label -- Part 3: Finished reading? Let's implement! -- 10 recommendations to innovate your business model -- The 55 models at a glance -- Glossary -- Further reading -- Further resources -- Index. |
| Record Nr. | UNINA-9910154799903321 |
Gassmann Oliver <1967->
|
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| Harlow, England ; ; New York, United States : , : Pearson Education Limited, , [2014] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Exploring the Field of Business Model Innovation : New Theoretical Perspectives / / by Oliver Gassmann, Karolin Frankenberger, Roman Sauer
| Exploring the Field of Business Model Innovation : New Theoretical Perspectives / / by Oliver Gassmann, Karolin Frankenberger, Roman Sauer |
| Autore | Gassmann Oliver |
| Edizione | [1st ed. 2016.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2016 |
| Descrizione fisica | 1 online resource (XVII, 118 p. 9 illus.) |
| Disciplina | 658.514 |
| Soggetto topico |
Management
Industrial management Leadership Innovation/Technology Management Business Strategy/Leadership |
| ISBN | 3-319-41144-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction -- Leading Business Model Research- The seven schools of thought -- Exploring the Role of Popular Management Theories for BMI Research -- Exploring Upcoming Theories for BMI Research- Enlightening the dark side of the moon -- Conclusion: Opening up a new debate on BMI. |
| Record Nr. | UNINA-9910254666903321 |
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Gassmann Oliver
|
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||