| Autore |
Seebacher Uwe
|
| Edizione | [1st ed. 2025.] |
| Pubbl/distr/stampa |
Cham : , : Springer Nature Switzerland : , : Imprint : Springer, , 2025
|
| Descrizione fisica |
1 online resource (613 pages)
|
| Disciplina |
658.45
|
| Altri autori (Persone) |
ForthmannJörg
MickeleitThomas
|
| Collana |
Future of Business and Finance
|
| Soggetto topico |
Communication in organizations
Business information services
Communication and traffic
Corporate Communication
IT in Business
Media Industries
|
| ISBN |
9783031903021
|
| Formato |
Materiale a stampa  |
| Livello bibliografico |
Monografia |
| Lingua di pubblicazione |
eng
|
| Nota di contenuto |
Part I: Setting the Context and Creating Urgency -- Why Companies Need to Get Started with the Digital Transformation of Their Communication -- Communications is Not Immune to Digital Disruption -- Part II: Introducing CommTech and Its Foundations -- CommTech: Enhancing Communication Impact through Stakeholder Journeys -- Data-Driven Controlling of Corporate Communications with CommTech -- CommTech to Enable Data-Informed Decisions -- Media Analytics – No Data, No CommTech -- Part III: Data-Driven Approaches and Storytelling -- Holistic Data Storytelling - A Framework for Individualized, Efficient, and Effective Communication with Stakeholders -- Understanding Consumer Conversations Around Brands: Lexical Analysis of 16 Brand Campaigns -- Data-Driven Communication -- Part IV: Operationalizing and Automating Communication -- Communication Conversion Optimization (CCO) -- CommTech and RoI -- Building a Corporate Agenda: Balancing Alignment with Business Goals and Stakeholders' Interests in Topic-Based Corporate Communications -- In Search of the Perfect Communication Machine -- Part V: Artificial Intelligence in Corporate Communications: Basics, Opportunities, and Hurdles -- Predictive Communication Intelligence -- Fascination Metaverse - How Extended Realities Will Disrupt Corporate Communication -- Part VI: Special Considerations and Human Elements -- Mastering CQ in the Era of CommTech and Predictive Communication Intelligence -- CEO Positioning as an Integral Part of Corporate Communication in the Digital Age -- The Future of Influence: Transforming Lobbying with Predictive Intelligence andCommTech -- Predicting Mastering Commtech.
|
| Record Nr. | UNINA-9911018654703321 |
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