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Storytelling in business [[electronic resource] ] : the authentic and fluent organization / / Janis Forman
| Storytelling in business [[electronic resource] ] : the authentic and fluent organization / / Janis Forman |
| Autore | Forman Janis |
| Pubbl/distr/stampa | Stanford, Calif., : Stanford Business Books, an imprint of Stanford University Press, 2013 |
| Descrizione fisica | 1 online resource (305 p.) |
| Disciplina | 658.4/5 |
| Soggetto topico |
Communication in management
Business communication |
| Soggetto genere / forma | Electronic books. |
| ISBN | 0-8047-8495-7 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Why explore storytelling in business? -- A framework for organizational storytelling -- Stories about strategy : Schering-Plough -- Schering-Plough : lessons learned -- Stories and the corporate brand : Chevron -- Chevron : lessons learned -- Digital stories for business : FedEx -- FedEx : lessons learned -- Storytelling workshops for change : Philips -- Philips : lessons learned -- Ending with a beginning. |
| Record Nr. | UNINA-9910463126303321 |
Forman Janis
|
||
| Stanford, Calif., : Stanford Business Books, an imprint of Stanford University Press, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Storytelling in business [[electronic resource] ] : the authentic and fluent organization / / Janis Forman
| Storytelling in business [[electronic resource] ] : the authentic and fluent organization / / Janis Forman |
| Autore | Forman Janis |
| Pubbl/distr/stampa | Stanford, Calif., : Stanford Business Books, an imprint of Stanford University Press, 2013 |
| Descrizione fisica | 1 online resource (305 p.) |
| Disciplina | 658.4/5 |
| Soggetto topico |
Communication in management
Business communication |
| ISBN | 0-8047-8495-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Why explore storytelling in business? -- A framework for organizational storytelling -- Stories about strategy : Schering-Plough -- Schering-Plough : lessons learned -- Stories and the corporate brand : Chevron -- Chevron : lessons learned -- Digital stories for business : FedEx -- FedEx : lessons learned -- Storytelling workshops for change : Philips -- Philips : lessons learned -- Ending with a beginning. |
| Record Nr. | UNINA-9910786265003321 |
|
Forman Janis
|
||
| Stanford, Calif., : Stanford Business Books, an imprint of Stanford University Press, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||