Storytelling in business [[electronic resource] ] : the authentic and fluent organization / / Janis Forman |
Autore | Forman Janis |
Pubbl/distr/stampa | Stanford, Calif., : Stanford Business Books, an imprint of Stanford University Press, 2013 |
Descrizione fisica | 1 online resource (305 p.) |
Disciplina | 658.4/5 |
Soggetto topico |
Communication in management
Business communication |
Soggetto genere / forma | Electronic books. |
ISBN | 0-8047-8495-7 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Why explore storytelling in business? -- A framework for organizational storytelling -- Stories about strategy : Schering-Plough -- Schering-Plough : lessons learned -- Stories and the corporate brand : Chevron -- Chevron : lessons learned -- Digital stories for business : FedEx -- FedEx : lessons learned -- Storytelling workshops for change : Philips -- Philips : lessons learned -- Ending with a beginning. |
Record Nr. | UNINA-9910463126303321 |
Forman Janis | ||
Stanford, Calif., : Stanford Business Books, an imprint of Stanford University Press, 2013 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Storytelling in business [[electronic resource] ] : the authentic and fluent organization / / Janis Forman |
Autore | Forman Janis |
Pubbl/distr/stampa | Stanford, Calif., : Stanford Business Books, an imprint of Stanford University Press, 2013 |
Descrizione fisica | 1 online resource (305 p.) |
Disciplina | 658.4/5 |
Soggetto topico |
Communication in management
Business communication |
ISBN | 0-8047-8495-7 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Why explore storytelling in business? -- A framework for organizational storytelling -- Stories about strategy : Schering-Plough -- Schering-Plough : lessons learned -- Stories and the corporate brand : Chevron -- Chevron : lessons learned -- Digital stories for business : FedEx -- FedEx : lessons learned -- Storytelling workshops for change : Philips -- Philips : lessons learned -- Ending with a beginning. |
Record Nr. | UNINA-9910786265003321 |
Forman Janis | ||
Stanford, Calif., : Stanford Business Books, an imprint of Stanford University Press, 2013 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Storytelling in business [[electronic resource] ] : the authentic and fluent organization / / Janis Forman |
Autore | Forman Janis |
Pubbl/distr/stampa | Stanford, Calif., : Stanford Business Books, an imprint of Stanford University Press, 2013 |
Descrizione fisica | 1 online resource (305 p.) |
Disciplina | 658.4/5 |
Soggetto topico |
Communication in management
Business communication |
ISBN | 0-8047-8495-7 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Why explore storytelling in business? -- A framework for organizational storytelling -- Stories about strategy : Schering-Plough -- Schering-Plough : lessons learned -- Stories and the corporate brand : Chevron -- Chevron : lessons learned -- Digital stories for business : FedEx -- FedEx : lessons learned -- Storytelling workshops for change : Philips -- Philips : lessons learned -- Ending with a beginning. |
Record Nr. | UNINA-9910814777203321 |
Forman Janis | ||
Stanford, Calif., : Stanford Business Books, an imprint of Stanford University Press, 2013 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|