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Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference / / edited by John B. Ford, Earl D. Honeycutt, Jr
| Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference / / edited by John B. Ford, Earl D. Honeycutt, Jr |
| Edizione | [1st ed. 2015.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2015 |
| Descrizione fisica | 1 online resource (560 p.) |
| Disciplina |
330
658.4092 658.8 658.81 |
| Collana | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
| Soggetto topico |
Marketing
Leadership Sales management Business Strategy/Leadership Sales/Distribution |
| ISBN | 3-319-13084-6 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Role of Affect in Consumers’ Responses to Marketing Variables -- Trust: Relative or Relational Process? -- Theoretical and Methodological Issues in Services Marketing -- Issues in Marketing Education -- Macromarketing Issues -- Networking for Successful Entrepreneurial Marketing -- Retail Management Issues -- Marketing Channel Systems and Strategies -- Consumer Relationships: Motivation and Maintenance Strategies -- Theoretical and Practical Insights for Differentiating and Marketing Services -- Research on Cognitions -- Issues in Advertising Research -- Compass Points on the Relationship Strategy Map -- Strategic and Tactical Partnering in a Global Marketplace -- Market Orientation: Antecedents and Outcomes -- International Marketing Management Issues -- Database Marketing: Data Acquisition, Quality and Management -- Strategic Issues in Advertising and Promotion -- Marketing Products and Service Abroad -- Decision Making Process of the Marketing Entrepreneur -- Organizational Issues and Market Structure in Marketing Strategy -- Organizational Buying and Business-to-Business Marketing -- Marketing Strategy and Consumer Behaviors on the Web -- Exploring the Role of Communication in Service Marketing -- An Exploration of Values in Various Cultural Contexts -- New Contributions in Research Methodology -- Researching International Consumers/Customers -- Contemporary Issues in Advertising and Promotion -- Relationship Fluidity in Supply Chain Management -- Issues in Sales Training and Performance -- Perspectives on Marketing Orientation -- Research on Shopping Behavior -- International, Social and Macro Marketing Issues -- Research Methods -- Relationship Marketing, Strategic Alliances and Buyer-Seller Relationship Issues -- Marketing Management, Services Marketing and Retailing Issues. |
| Record Nr. | UNINA-9910298467603321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Services research in a cross-cultural/cross-national context [[electronic resource] /] / guest editor: John B. Ford
| Services research in a cross-cultural/cross-national context [[electronic resource] /] / guest editor: John B. Ford |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2005 |
| Descrizione fisica | 1 online resource (137 p.) |
| Disciplina |
658.8
658.8342 |
| Altri autori (Persone) | FordJohn B |
| Collana | International marketing review |
| Soggetto topico |
Marketing research
Service industries |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-280-50899-X
9786610508990 1-84544-319-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | CONTENTS; EDITORIAL ADVISORY BOARD; Guest editorial; Dimensions of service quality in developed and developing economies: multi-country cross-cultural comparisons; "I" versus "we"; A comparison of service quality dimensions conveyed in advertisements for service providers in the USA and Korea; Raising services' tangibility in foreign markets via marketing; Comparing US and European perspectives on B2B repair service quality for mission-critical equipment; Beyond disconfirmation; Call for papers |
| Record Nr. | UNINA-9910449680003321 |
| Bradford, England, : Emerald Group Publishing, c2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Services research in a cross-cultural/cross-national context [[electronic resource] /] / guest editor: John B. Ford
| Services research in a cross-cultural/cross-national context [[electronic resource] /] / guest editor: John B. Ford |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2005 |
| Descrizione fisica | 1 online resource (137 p.) |
| Disciplina |
658.8
658.8342 |
| Altri autori (Persone) | FordJohn B |
| Collana | International marketing review |
| Soggetto topico |
Marketing research
Service industries |
| ISBN |
1-280-50899-X
9786610508990 1-84544-319-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | CONTENTS; EDITORIAL ADVISORY BOARD; Guest editorial; Dimensions of service quality in developed and developing economies: multi-country cross-cultural comparisons; "I" versus "we"; A comparison of service quality dimensions conveyed in advertisements for service providers in the USA and Korea; Raising services' tangibility in foreign markets via marketing; Comparing US and European perspectives on B2B repair service quality for mission-critical equipment; Beyond disconfirmation; Call for papers |
| Record Nr. | UNINA-9910783491503321 |
| Bradford, England, : Emerald Group Publishing, c2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Services research in a cross-cultural/cross-national context / / guest editor: John B. Ford
| Services research in a cross-cultural/cross-national context / / guest editor: John B. Ford |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2005 |
| Descrizione fisica | 1 online resource (137 p.) |
| Disciplina |
658.8
658.8342 |
| Altri autori (Persone) | FordJohn B |
| Collana | International marketing review |
| Soggetto topico |
Marketing research
Service industries |
| ISBN |
1-280-50899-X
9786610508990 1-84544-319-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | CONTENTS; EDITORIAL ADVISORY BOARD; Guest editorial; Dimensions of service quality in developed and developing economies: multi-country cross-cultural comparisons; "I" versus "we"; A comparison of service quality dimensions conveyed in advertisements for service providers in the USA and Korea; Raising services' tangibility in foreign markets via marketing; Comparing US and European perspectives on B2B repair service quality for mission-critical equipment; Beyond disconfirmation; Call for papers |
| Record Nr. | UNINA-9910824231403321 |
| Bradford, England, : Emerald Group Publishing, c2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||