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Underdog advertising [[electronic resource] ] : proven principles to compete and win against the giants in any industry / / Paul W. Flowers
| Underdog advertising [[electronic resource] ] : proven principles to compete and win against the giants in any industry / / Paul W. Flowers |
| Autore | Flowers Paul W |
| Pubbl/distr/stampa | Dallas, Tex., : Brown Books, c2006 |
| Descrizione fisica | 1 online resource (228 p.) |
| Disciplina | 659.1/13 |
| Soggetto topico |
Advertising
Advertising campaigns Marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-281-37736-8
9786611377366 1-60557-039-7 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910454488903321 |
Flowers Paul W
|
||
| Dallas, Tex., : Brown Books, c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Underdog advertising [[electronic resource] ] : proven principles to compete and win against the giants in any industry / / Paul W. Flowers
| Underdog advertising [[electronic resource] ] : proven principles to compete and win against the giants in any industry / / Paul W. Flowers |
| Autore | Flowers Paul W |
| Pubbl/distr/stampa | Dallas, Tex., : Brown Books, c2006 |
| Descrizione fisica | 1 online resource (228 p.) |
| Disciplina | 659.1/13 |
| Soggetto topico |
Advertising
Advertising campaigns Marketing |
| ISBN |
1-281-37736-8
9786611377366 1-60557-039-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910782161003321 |
|
Flowers Paul W
|
||
| Dallas, Tex., : Brown Books, c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Underdog advertising : proven principles to compete and win against the giants in any industry / / Paul W. Flowers
| Underdog advertising : proven principles to compete and win against the giants in any industry / / Paul W. Flowers |
| Autore | Flowers Paul W |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Dallas, Tex., : Brown Books, c2006 |
| Descrizione fisica | 1 online resource (228 p.) |
| Disciplina | 659.1/13 |
| Soggetto topico |
Advertising
Advertising campaigns Marketing |
| ISBN |
1-281-37736-8
9786611377366 1-60557-039-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Intro -- Underdog Advertising -- Table of Contents -- Introduction -- Chapter One: The Underdogs' Poster Boy -- Chapter Two: Ten Principles of Underdog Advertising -- Chapter Three: Principle #1: Think Outside The Box -- Chapter Four: Principle #2: Take Risks -- Chapter Five: Principle #3: Strategy Before Execution -- Chapter Six: Principle #4: Be Contrary -- Chapter Seven: Know Your Prospect -- Chapter Eight: Know Your Competition -- Chapter Nine: Principle #5: Select Your Battlefield -- Chapter Ten: Principle #6:Focus! Focus! Focus! -- Chapter Eleven: Principle #7: Be Consistent -- Chapter Twelve: Principle #8: Demonstrate Value -- Chapter Thirteen: Principle #9: Speed and Surprise -- Chapter Fourteen: Principle #10: Have Patience -- Chapter Fifteen: Big Dog Branding -- Chapter Sixteen: Lessons From Junkyard Dogs -- Chapter Seventeen: David And Goliath Revisited -- Appendix I: Underdog Advertising® Workbook -- Appendix II: Big Dog Branding Process Worksheets -- Acknowledgements -- About The Author -- Index. |
| Record Nr. | UNINA-9910816029503321 |
|
Flowers Paul W
|
||
| Dallas, Tex., : Brown Books, c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||