How to market a university : building value in a competitive environment / / Teresa M. Flannery |
Autore | Flannery Teresa M. <1961-> |
Pubbl/distr/stampa | Baltimore : , : Johns Hopkins University Press, , [2021] |
Descrizione fisica | 1 online resource (1 online resource.) |
Disciplina | 378.0688 |
Collana | Higher Ed leadership essentials |
Soggetto topico |
Education, Higher - Marketing
Universities and colleges - Administration |
ISBN | 1-4214-4035-0 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
8. Marketing Investment and Return on Investment -- 9. The Future of Higher Education Marketing -- Notes -- Index -- A -- B -- C -- D -- E -- F -- G -- I -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- Y
Intro -- Contents -- Preface -- Acknowledgments -- Introduction. Why Marketing? -- 1. The Basics: What Is Marketing, and How Do We Do It in Higher Education? -- 2. Getting Started or Starting Fresh: Leadership, Assessment, and Organizational Structure -- 3. The Foundation: Market Research to Assess the Current Brand and Set Goals -- 4. What's the Big Idea? Developing Brand Strategy and Expression -- 5. Integration of the Brand across the Institution -- 6. Digital U: Marketing Higher Education in a Digital World -- 7. Measuring Results and Progress |
Record Nr. | UNINA-9910794209903321 |
Flannery Teresa M. <1961->
![]() |
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Baltimore : , : Johns Hopkins University Press, , [2021] | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
How to market a university : building value in a competitive environment / / Teresa M. Flannery |
Autore | Flannery Teresa M. <1961-> |
Pubbl/distr/stampa | Baltimore : , : Johns Hopkins University Press, , [2021] |
Descrizione fisica | 1 online resource (1 online resource.) |
Disciplina | 378.0688 |
Collana | Higher Ed leadership essentials |
Soggetto topico |
Education, Higher - Marketing
Universities and colleges - Administration |
ISBN | 1-4214-4035-0 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
8. Marketing Investment and Return on Investment -- 9. The Future of Higher Education Marketing -- Notes -- Index -- A -- B -- C -- D -- E -- F -- G -- I -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- Y
Intro -- Contents -- Preface -- Acknowledgments -- Introduction. Why Marketing? -- 1. The Basics: What Is Marketing, and How Do We Do It in Higher Education? -- 2. Getting Started or Starting Fresh: Leadership, Assessment, and Organizational Structure -- 3. The Foundation: Market Research to Assess the Current Brand and Set Goals -- 4. What's the Big Idea? Developing Brand Strategy and Expression -- 5. Integration of the Brand across the Institution -- 6. Digital U: Marketing Higher Education in a Digital World -- 7. Measuring Results and Progress |
Record Nr. | UNINA-9910812289503321 |
Flannery Teresa M. <1961->
![]() |
||
Baltimore : , : Johns Hopkins University Press, , [2021] | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|