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Marketing genius [[electronic resource] /] / Peter Fisk
| Marketing genius [[electronic resource] /] / Peter Fisk |
| Autore | Fisk Peter |
| Pubbl/distr/stampa | Chichester, England ; ; Hoboken, NJ, : Capstone, 2006 |
| Descrizione fisica | 1 online resource (500 p.) |
| Disciplina |
658.8
658.802 |
| Soggetto topico | Marketing - Management |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-907293-40-X
0-85708-651-0 1-280-51943-6 9786610519439 1-84112-732-9 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Marketing Genius; About the author; Turn on; Play; Part 1 Ingenuity: The making of a marketing genius; Track 1 Complexity; Track 2 Expectations; Track 3 Genius; Part 2 Thinking: The mind of a marketing genius; Track 4 Strategy; Track 5 Brands; Track 6 Customers; Track 7 Innovation; Part 3 Competing: The touch of a marketing genius; Track 8 Propositions; Track 9 Experiences; Track 10 Connections; Track 11 Relationships; Part 4 Leading: The impact of a marketing genius; Track 12 Performance; Track 13 Marketers; Track 14 Leadership; Track 15 Futures; Genius lab; Genius catalysts; Genius source
RechargeIndex |
| Record Nr. | UNINA-9910143307103321 |
Fisk Peter
|
||
| Chichester, England ; ; Hoboken, NJ, : Capstone, 2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing genius [[electronic resource] /] / Peter Fisk
| Marketing genius [[electronic resource] /] / Peter Fisk |
| Autore | Fisk Peter |
| Pubbl/distr/stampa | Chichester, England ; ; Hoboken, NJ, : Capstone, 2006 |
| Descrizione fisica | 1 online resource (500 p.) |
| Disciplina |
658.8
658.802 |
| Soggetto topico | Marketing - Management |
| ISBN |
1-907293-40-X
0-85708-651-0 1-280-51943-6 9786610519439 1-84112-732-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Marketing Genius; About the author; Turn on; Play; Part 1 Ingenuity: The making of a marketing genius; Track 1 Complexity; Track 2 Expectations; Track 3 Genius; Part 2 Thinking: The mind of a marketing genius; Track 4 Strategy; Track 5 Brands; Track 6 Customers; Track 7 Innovation; Part 3 Competing: The touch of a marketing genius; Track 8 Propositions; Track 9 Experiences; Track 10 Connections; Track 11 Relationships; Part 4 Leading: The impact of a marketing genius; Track 12 Performance; Track 13 Marketers; Track 14 Leadership; Track 15 Futures; Genius lab; Genius catalysts; Genius source
RechargeIndex |
| Record Nr. | UNISA-996213073503316 |
|
Fisk Peter
|
||
| Chichester, England ; ; Hoboken, NJ, : Capstone, 2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
Marketing genius [[electronic resource] /] / Peter Fisk
| Marketing genius [[electronic resource] /] / Peter Fisk |
| Autore | Fisk Peter |
| Pubbl/distr/stampa | Chichester, England ; ; Hoboken, NJ, : Capstone, 2006 |
| Descrizione fisica | 1 online resource (500 p.) |
| Disciplina |
658.8
658.802 |
| Soggetto topico | Marketing - Management |
| ISBN |
1-907293-40-X
0-85708-651-0 1-280-51943-6 9786610519439 1-84112-732-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Marketing Genius; About the author; Turn on; Play; Part 1 Ingenuity: The making of a marketing genius; Track 1 Complexity; Track 2 Expectations; Track 3 Genius; Part 2 Thinking: The mind of a marketing genius; Track 4 Strategy; Track 5 Brands; Track 6 Customers; Track 7 Innovation; Part 3 Competing: The touch of a marketing genius; Track 8 Propositions; Track 9 Experiences; Track 10 Connections; Track 11 Relationships; Part 4 Leading: The impact of a marketing genius; Track 12 Performance; Track 13 Marketers; Track 14 Leadership; Track 15 Futures; Genius lab; Genius catalysts; Genius source
RechargeIndex |
| Record Nr. | UNINA-9910830117203321 |
|
Fisk Peter
|
||
| Chichester, England ; ; Hoboken, NJ, : Capstone, 2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing genius / / Peter Fisk
| Marketing genius / / Peter Fisk |
| Autore | Fisk Peter |
| Pubbl/distr/stampa | Chichester, England ; ; Hoboken, NJ, : Capstone, 2006 |
| Descrizione fisica | 1 online resource (500 p.) |
| Disciplina | 658.802 |
| Soggetto topico | Marketing - Management |
| ISBN |
9786610519439
9781907293405 190729340X 9780857086518 0857086510 9781280519437 1280519436 9781841127323 1841127329 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Marketing Genius; About the author; Turn on; Play; Part 1 Ingenuity: The making of a marketing genius; Track 1 Complexity; Track 2 Expectations; Track 3 Genius; Part 2 Thinking: The mind of a marketing genius; Track 4 Strategy; Track 5 Brands; Track 6 Customers; Track 7 Innovation; Part 3 Competing: The touch of a marketing genius; Track 8 Propositions; Track 9 Experiences; Track 10 Connections; Track 11 Relationships; Part 4 Leading: The impact of a marketing genius; Track 12 Performance; Track 13 Marketers; Track 14 Leadership; Track 15 Futures; Genius lab; Genius catalysts; Genius source
RechargeIndex |
| Record Nr. | UNINA-9911019327603321 |
|
Fisk Peter
|
||
| Chichester, England ; ; Hoboken, NJ, : Capstone, 2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||