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Connective branding [[electronic resource] ] : building brand equity in a demanding world / / Claudia Fisher-Buttinger and Christine Vallaster
| Connective branding [[electronic resource] ] : building brand equity in a demanding world / / Claudia Fisher-Buttinger and Christine Vallaster |
| Autore | Fisher-Buttinger Claudia |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, NJ, : Wiley, c2008 |
| Descrizione fisica | 1 online resource (382 p.) |
| Disciplina | 658.8/27 |
| Altri autori (Persone) | VallasterChristine <1971-> |
| Soggetto topico |
Brand name products - Management
Brand name products - Valuation - Management Branding (Marketing) Corporate image |
| Soggetto non controllato |
Brand name products - Marketing - Management
Branding (Marketing) - Management Markenname Marketing Success in business |
| ISBN |
1-119-20839-4
1-282-68406-X 9786612684067 0-470-74087-6 |
| Classificazione | 85.40 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | CONNECTIVE BRANDING; CONTENTS; PROLOGUE; INTRODUCTION; PART I: SETTING THE STAGE; CHAPTER 1: MARKET FORCES; CHAPTER 2: EMERGING STRATEGIES TO ADDRESS MARKET FORCES; PAR II: A FRAMEWORK FOR COPING; CHAPTER 3: BRAND FRAMEWORK FOR BUILDING CONNECTIVE BRANDS; PART III: CRITICAL SUCCESS FACTORS FOR MAKING IT HAPPEN; CHAPTER 4: PRACTICAL APPLICATIONS - STAKEHOLDER ENGAGEMENT; CHAPTER 5: PRACTICAL APPLICATIONS - THE PROCESS OF ALIGNMENT; EPILOGUE - THE LAW OF THE SEVENTH GENERATION ?; INDEX |
| Record Nr. | UNINA-9910139508603321 |
Fisher-Buttinger Claudia
|
||
| Hoboken, NJ, : Wiley, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Connective branding : building brand equity in a demanding world / / Claudia Fisher-Buttinger and Christine Vallaster
| Connective branding : building brand equity in a demanding world / / Claudia Fisher-Buttinger and Christine Vallaster |
| Autore | Fisher-Buttinger Claudia |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, NJ, : Wiley, c2008 |
| Descrizione fisica | 1 online resource (382 p.) |
| Disciplina | 658.8/27 |
| Altri autori (Persone) | VallasterChristine <1971-> |
| Soggetto topico |
Brand name products - Management
Brand name products - Valuation - Management Branding (Marketing) Corporate image |
| ISBN |
9786612684067
9781119208396 1119208394 9781282684065 128268406X 9780470740873 0470740876 |
| Classificazione | 85.40 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | CONNECTIVE BRANDING; CONTENTS; PROLOGUE; INTRODUCTION; PART I: SETTING THE STAGE; CHAPTER 1: MARKET FORCES; CHAPTER 2: EMERGING STRATEGIES TO ADDRESS MARKET FORCES; PAR II: A FRAMEWORK FOR COPING; CHAPTER 3: BRAND FRAMEWORK FOR BUILDING CONNECTIVE BRANDS; PART III: CRITICAL SUCCESS FACTORS FOR MAKING IT HAPPEN; CHAPTER 4: PRACTICAL APPLICATIONS - STAKEHOLDER ENGAGEMENT; CHAPTER 5: PRACTICAL APPLICATIONS - THE PROCESS OF ALIGNMENT; EPILOGUE - THE LAW OF THE SEVENTH GENERATION ?; INDEX |
| Altri titoli varianti | Building brand equity in a demanding world |
| Record Nr. | UNINA-9910824967603321 |
|
Fisher-Buttinger Claudia
|
||
| Hoboken, NJ, : Wiley, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||