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Blueprint for your library marketing plan : a guide to help you survive and thrive / / Patricia H. Fisher, Marseille M. Pride ; with assistance from Ellen G. Miller
| Blueprint for your library marketing plan : a guide to help you survive and thrive / / Patricia H. Fisher, Marseille M. Pride ; with assistance from Ellen G. Miller |
| Autore | Fisher Patricia H (Patricia Holts) |
| Pubbl/distr/stampa | Chicago : , : American Library Association, , 2006 |
| Descrizione fisica | 1 online resource (xi, 135 pages) : illustrations |
| Disciplina | 021.7 |
| Soggetto topico |
Libraries - United States - Marketing
Libraries - Public relations - United States Library planning - United States Strategic planning - United States |
| Soggetto genere / forma | Electronic books. |
| ISBN | 0-8389-9144-0 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Strategic plans : dust catchers or power tools for your marketing plan? -- 2. Mining data : discovering trends -- 3. Developing the marketing plan : getting started -- 4. Marketing plan introduction : product/service details -- 5. Target markets : will the service meet their needs? -- 6. Assessing the current marketing situation : how does your service stack up in the marketplace? -- 7. Setting goals and objectives with supporting strategies : the art of focusing your resources -- 8. Promotion : assessment, goals, objectives, and strategies -- 9. Implementing your strategies : developing tactics, budget, and controls -- 10. Closing thoughts : summaries and evaluation -- Marketing plan worksheets. |
| Record Nr. | UNINA-9910466523303321 |
Fisher Patricia H (Patricia Holts)
|
||
| Chicago : , : American Library Association, , 2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Blueprint for your library marketing plan [[electronic resource] ] : a guide to help you survive and thrive / / by Patricia H. Fisher and Marseille M. Pride ; with assistance from Ellen G. Miller
| Blueprint for your library marketing plan [[electronic resource] ] : a guide to help you survive and thrive / / by Patricia H. Fisher and Marseille M. Pride ; with assistance from Ellen G. Miller |
| Autore | Fisher Patricia H (Patricia Holts) |
| Pubbl/distr/stampa | Chicago, : American Library Association, 2006 |
| Descrizione fisica | 1 online resource (xi, 135 pages) : illustrations |
| Disciplina | 021.7 |
| Altri autori (Persone) |
PrideMarseille M (Marseille Miles)
MillerEllen G |
| Soggetto topico |
Libraries - United States - Marketing
Libraries - Public relations - United States Library planning - United States Strategic planning - United States |
| ISBN | 0-8389-9144-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Strategic plans : dust catchers or power tools for your marketing plan? -- 2. Mining data : discovering trends -- 3. Developing the marketing plan : getting started -- 4. Marketing plan introduction : product/service details -- 5. Target markets : will the service meet their needs? -- 6. Assessing the current marketing situation : how does your service stack up in the marketplace? -- 7. Setting goals and objectives with supporting strategies : the art of focusing your resources -- 8. Promotion : assessment, goals, objectives, and strategies -- 9. Implementing your strategies : developing tactics, budget, and controls -- 10. Closing thoughts : summaries and evaluation -- Marketing plan worksheets. |
| Record Nr. | UNINA-9910793054203321 |
|
Fisher Patricia H (Patricia Holts)
|
||
| Chicago, : American Library Association, 2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||