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Agile Marketing Performance Management : 10 Success Factors for Maximizing Marketing ROI Dynamically / / by Sascha Stürze, Markus Hoyer, Claudio Righetti, Matthias Rasztar
| Agile Marketing Performance Management : 10 Success Factors for Maximizing Marketing ROI Dynamically / / by Sascha Stürze, Markus Hoyer, Claudio Righetti, Matthias Rasztar |
| Autore | Stürze Sascha |
| Edizione | [1st ed. 2022.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer, , 2022 |
| Descrizione fisica | 1 online resource (125 pages) |
| Disciplina | 658.8 |
| Collana | Management for Professionals |
| Soggetto topico |
Marketing
Business information services Telemarketing Internet marketing IT in Business Digital Marketing |
| ISBN | 3-658-38053-5 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Introduction -- 2. 1 Optimised budget allocation in marketing “beyond media” -- 3. Quantitative consideration of the long-term effect of marketing measures -- 4. It's all about striking the right balance: Image vs. performance marketing -- 5. Campaign tracking and successful marketing controlling -- 6. Modelling, Model Architecture, and Model Quality -- 7. Multi-Touch Attribution and Unified Measurement -- 8. Individual Targeting and Privacy -- 9. Agile Marketing, Agile Budgeting -- 10. "The Good, The Bad and The Ugly"– Data requirements and formats for a successful and cost-effective implementation -- 11. In- versus outsourcing and vendor selection -- 12. Marketing in 2022ff - Agility as the "New Normal". |
| Record Nr. | UNINA-9910624386303321 |
Stürze Sascha
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer, , 2022 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Principles and practice of pediatric infectious diseases / / editor Sarah S. Long ; associate editors, Larry K. Pickering, Charles G. Prober
| Principles and practice of pediatric infectious diseases / / editor Sarah S. Long ; associate editors, Larry K. Pickering, Charles G. Prober |
| Edizione | [Fifth edition.] |
| Pubbl/distr/stampa | Philadelphia, PA : , : Elsevier, , [2018] |
| Descrizione fisica | 1 online resource (xxv, 1,662 pages) : illustrations |
| Disciplina | 618.92/9 |
| Soggetto topico |
Pediatrics
Interdisciplinary Communication |
| ISBN | 0-323-46132-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910583499703321 |
| Philadelphia, PA : , : Elsevier, , [2018] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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