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Consumer brand relationships / / guest editors, Marc Fetscherin, Cleopatra Veloutsou and Francisco Guzman
| Consumer brand relationships / / guest editors, Marc Fetscherin, Cleopatra Veloutsou and Francisco Guzman |
| Pubbl/distr/stampa | [Place of publication not identified] : , : Emerald Publishing Limited, , 2021 |
| Descrizione fisica | 1 online resource (161 pages) |
| Disciplina | 658.8343 |
| Collana | Journal of Product and Brand Management |
| Soggetto topico | Brand choice |
| ISBN | 1-80117-747-3 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover -- Guest editorial -- Understanding customer brand engagement in user-initiated online brand communities: antecedents and consequences -- Role of brand attachment in customers' evaluation of service failure -- Brand hate: a multidimensional construct -- Love becomes hate? or love is blind?Moderating effects of brand love upon consumers' retaliation towards brand failure -- Exploring the antecedents and outcomes of destination brand love -- Beyond lurking and posting: segmenting the members of a brand community on the basis of engagement, attitudes and identification -- Is brand love materialistic? -- What to say and what to do: the determinants of corporate hypocrisy and its negative consequences for the customer-brand relationship -- "Fight or flight": coping responses to brand hate. |
| Record Nr. | UNINA-9910794536503321 |
| [Place of publication not identified] : , : Emerald Publishing Limited, , 2021 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Consumer brand relationships / / guest editors, Marc Fetscherin, Cleopatra Veloutsou and Francisco Guzman
| Consumer brand relationships / / guest editors, Marc Fetscherin, Cleopatra Veloutsou and Francisco Guzman |
| Pubbl/distr/stampa | [Place of publication not identified] : , : Emerald Publishing Limited, , 2021 |
| Descrizione fisica | 1 online resource (161 pages) |
| Disciplina | 658.8343 |
| Collana | Journal of Product and Brand Management |
| Soggetto topico | Brand choice |
| ISBN | 1-80117-747-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover -- Guest editorial -- Understanding customer brand engagement in user-initiated online brand communities: antecedents and consequences -- Role of brand attachment in customers' evaluation of service failure -- Brand hate: a multidimensional construct -- Love becomes hate? or love is blind?Moderating effects of brand love upon consumers' retaliation towards brand failure -- Exploring the antecedents and outcomes of destination brand love -- Beyond lurking and posting: segmenting the members of a brand community on the basis of engagement, attitudes and identification -- Is brand love materialistic? -- What to say and what to do: the determinants of corporate hypocrisy and its negative consequences for the customer-brand relationship -- "Fight or flight": coping responses to brand hate. |
| Record Nr. | UNINA-9910813192503321 |
| [Place of publication not identified] : , : Emerald Publishing Limited, , 2021 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Consumer-brand relationships : theory and practice / / edited by Susan Fournier, Michael Breazeale, and Marc Fetscherin
| Consumer-brand relationships : theory and practice / / edited by Susan Fournier, Michael Breazeale, and Marc Fetscherin |
| Pubbl/distr/stampa | Abingdon, Oxon ; ; New York : , : Routledge, , 2012 |
| Descrizione fisica | 1 online resource (457 p.) |
| Disciplina | 658.8/343 |
| Altri autori (Persone) |
BreazealeMichael <1964->
FetscherinMarc FournierSusan |
| Soggetto topico |
Branding (Marketing)
Customer relations Relationship marketing - Research |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-282-00237-6
9786613795557 1-136-47098-0 0-203-12879-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Consumer-Brand Relationships; Copyright; Contents; List of Tables; List of Figures; Foreword; Acknowledgments; Notes on Contributors; Introduction: The why, how, and so what of consumers' relationships with their brands; Part I: The "What" of Brand Relationships: Exploring relationship varieties and types; 1. When is our connection to brands like our connection to people? Differentiating between consumer-brand relationships and interpersonal relationships; 2. Exploring relationship analogues in the brand space; 3. Motivations for the brand avoidance relationship
4. Brand flings: When great brand relationships are not made to last5. Examining childhood consumption relationships; 6. Mental accounting in consumer-brand relationships; Part II: Understanding Consumer-Brand Relationship Bonds: Brand love and other strength indicators; 7. Love Actually? Measuring and Exploring consumers' Brand Love; 8. Brand Love: Investigating two alternative love relationships; 9. Conceptualizing And Measuring Brand Relationship Quality; 10. Brand Forgiveness: How close brand relationships influence forgiveness 11. Relationships Are Complicated: On construct validity when consumer-brand relationships are systemsPart III: How Goals and Identity Drive Consumers' Relationships with their Brands; 12. This Store Just Gets Me! Customer Chemistry and Its Role in Identity Construction; 13. The Transfer and Limitations of the Relationship Metaphor in Identity-Relevant Consumption Situations; 14. Teenagers' Purposive Brand Relationships: From social filters to shoulders to lean on; 15. Brands Can Be Like Friends: Goals and interpersonal motives influence attitudes toward preferred brands Part IV: Managerial Applications of Consumer-Brand Relationship Ideas16. Firing Your Best Customers: How smart firms destroy relationships using CRM; 17. On The Complexity of Managing Brand Relationships in a Social Media World; 18. Corporate Identity and its Reflective Effect in Developing Brand Relationships; 19. Brand Humanity: Transforming the business of building brands; Musings And Meditations: Where do we go from here?; Names Index; Brands Index; General Index |
| Record Nr. | UNINA-9910461591603321 |
| Abingdon, Oxon ; ; New York : , : Routledge, , 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Consumer-brand relationships : theory and practice / / edited by Susan Fournier, Michael Breazeale, and Marc Fetscherin
| Consumer-brand relationships : theory and practice / / edited by Susan Fournier, Michael Breazeale, and Marc Fetscherin |
| Pubbl/distr/stampa | Abingdon, Oxon ; ; New York : , : Routledge, , 2012 |
| Descrizione fisica | 1 online resource (457 p.) |
| Disciplina | 658.8/343 |
| Altri autori (Persone) |
BreazealeMichael <1964->
FetscherinMarc FournierSusan |
| Soggetto topico |
Branding (Marketing)
Customer relations Relationship marketing - Research |
| ISBN |
1-136-47097-2
1-282-00237-6 9786613795557 1-136-47098-0 0-203-12879-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Consumer-Brand Relationships; Copyright; Contents; List of Tables; List of Figures; Foreword; Acknowledgments; Notes on Contributors; Introduction: The why, how, and so what of consumers' relationships with their brands; Part I: The "What" of Brand Relationships: Exploring relationship varieties and types; 1. When is our connection to brands like our connection to people? Differentiating between consumer-brand relationships and interpersonal relationships; 2. Exploring relationship analogues in the brand space; 3. Motivations for the brand avoidance relationship
4. Brand flings: When great brand relationships are not made to last5. Examining childhood consumption relationships; 6. Mental accounting in consumer-brand relationships; Part II: Understanding Consumer-Brand Relationship Bonds: Brand love and other strength indicators; 7. Love Actually? Measuring and Exploring consumers' Brand Love; 8. Brand Love: Investigating two alternative love relationships; 9. Conceptualizing And Measuring Brand Relationship Quality; 10. Brand Forgiveness: How close brand relationships influence forgiveness 11. Relationships Are Complicated: On construct validity when consumer-brand relationships are systemsPart III: How Goals and Identity Drive Consumers' Relationships with their Brands; 12. This Store Just Gets Me! Customer Chemistry and Its Role in Identity Construction; 13. The Transfer and Limitations of the Relationship Metaphor in Identity-Relevant Consumption Situations; 14. Teenagers' Purposive Brand Relationships: From social filters to shoulders to lean on; 15. Brands Can Be Like Friends: Goals and interpersonal motives influence attitudes toward preferred brands Part IV: Managerial Applications of Consumer-Brand Relationship Ideas16. Firing Your Best Customers: How smart firms destroy relationships using CRM; 17. On The Complexity of Managing Brand Relationships in a Social Media World; 18. Corporate Identity and its Reflective Effect in Developing Brand Relationships; 19. Brand Humanity: Transforming the business of building brands; Musings And Meditations: Where do we go from here?; Names Index; Brands Index; General Index |
| Record Nr. | UNINA-9910789937203321 |
| Abingdon, Oxon ; ; New York : , : Routledge, , 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Consumer-brand relationships : insights for theory and practice / / edited by Susan Fournier, Michael Breazeale, and Marc Fetscherin
| Consumer-brand relationships : insights for theory and practice / / edited by Susan Fournier, Michael Breazeale, and Marc Fetscherin |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | London ; ; New York, : Routledge, 2012 |
| Descrizione fisica | 1 online resource (457 p.) |
| Disciplina | 658.8/343 |
| Altri autori (Persone) |
FournierSusan
BreazealeMichael <1964-> FetscherinMarc |
| Soggetto topico |
Branding (Marketing)
Customer relations Relationship marketing - Research |
| ISBN |
1-138-96154-X
1-136-47097-2 1-282-00237-6 9786613795557 1-136-47098-0 0-203-12879-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Consumer-Brand Relationships; Copyright; Contents; List of Tables; List of Figures; Foreword; Acknowledgments; Notes on Contributors; Introduction: The why, how, and so what of consumers' relationships with their brands; Part I: The "What" of Brand Relationships: Exploring relationship varieties and types; 1. When is our connection to brands like our connection to people? Differentiating between consumer-brand relationships and interpersonal relationships; 2. Exploring relationship analogues in the brand space; 3. Motivations for the brand avoidance relationship
4. Brand flings: When great brand relationships are not made to last5. Examining childhood consumption relationships; 6. Mental accounting in consumer-brand relationships; Part II: Understanding Consumer-Brand Relationship Bonds: Brand love and other strength indicators; 7. Love Actually? Measuring and Exploring consumers' Brand Love; 8. Brand Love: Investigating two alternative love relationships; 9. Conceptualizing And Measuring Brand Relationship Quality; 10. Brand Forgiveness: How close brand relationships influence forgiveness 11. Relationships Are Complicated: On construct validity when consumer-brand relationships are systemsPart III: How Goals and Identity Drive Consumers' Relationships with their Brands; 12. This Store Just Gets Me! Customer Chemistry and Its Role in Identity Construction; 13. The Transfer and Limitations of the Relationship Metaphor in Identity-Relevant Consumption Situations; 14. Teenagers' Purposive Brand Relationships: From social filters to shoulders to lean on; 15. Brands Can Be Like Friends: Goals and interpersonal motives influence attitudes toward preferred brands Part IV: Managerial Applications of Consumer-Brand Relationship Ideas16. Firing Your Best Customers: How smart firms destroy relationships using CRM; 17. On The Complexity of Managing Brand Relationships in a Social Media World; 18. Corporate Identity and its Reflective Effect in Developing Brand Relationships; 19. Brand Humanity: Transforming the business of building brands; Musings And Meditations: Where do we go from here?; Names Index; Brands Index; General Index |
| Record Nr. | UNINA-9910814977703321 |
| London ; ; New York, : Routledge, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||