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Wrestling with Starbucks [[electronic resource] ] : conscience, capital, cappuccino / / Kim Fellner
Wrestling with Starbucks [[electronic resource] ] : conscience, capital, cappuccino / / Kim Fellner
Autore Fellner Kim <1948->
Pubbl/distr/stampa New Brunswick, N.J., : Rutgers University Press, c2008
Descrizione fisica 1 online resource (296 p.)
Disciplina 338.7/616479573
Soggetto topico Coffee industry - United States
Coffee - United States - Marketing
Corporate culture - United States
Soggetto genere / forma Electronic books.
ISBN 1-281-77637-8
9786611776374
0-8135-4506-4
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Front matter -- Contents -- Introduction: The Global Economy Comes Home -- 1. The Empire Strikes Gold -- 2. Running the 10-K -- 3. Banking on the Bean -- 4. Go Sell It on the Mountain -- 5. Moving Up on Eighth Street -- 6. The Cross- Dressing of Coffee-Counter Culture -- 7. When Worker Met Partner -- 8. At the Global Crossroads -- 9. The View from Headquarters -- 10. Capitalism Is Like Fire... -- 11. Goodness As Battleground -- 12. Bread. Roses. Coffee. -- Acknowledgments -- Notes -- Index -- About the Author
Record Nr. UNINA-9910453589803321
Fellner Kim <1948->  
New Brunswick, N.J., : Rutgers University Press, c2008
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Wrestling with Starbucks [[electronic resource] ] : conscience, capital, cappuccino / / Kim Fellner
Wrestling with Starbucks [[electronic resource] ] : conscience, capital, cappuccino / / Kim Fellner
Autore Fellner Kim <1948->
Pubbl/distr/stampa New Brunswick, N.J., : Rutgers University Press, c2008
Descrizione fisica 1 online resource (296 p.)
Disciplina 338.7/616479573
Soggetto topico Coffee industry - United States
Coffee - United States - Marketing
Corporate culture - United States
ISBN 1-281-77637-8
9786611776374
0-8135-4506-4
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Front matter -- Contents -- Introduction: The Global Economy Comes Home -- 1. The Empire Strikes Gold -- 2. Running the 10-K -- 3. Banking on the Bean -- 4. Go Sell It on the Mountain -- 5. Moving Up on Eighth Street -- 6. The Cross- Dressing of Coffee-Counter Culture -- 7. When Worker Met Partner -- 8. At the Global Crossroads -- 9. The View from Headquarters -- 10. Capitalism Is Like Fire... -- 11. Goodness As Battleground -- 12. Bread. Roses. Coffee. -- Acknowledgments -- Notes -- Index -- About the Author
Record Nr. UNINA-9910782368603321
Fellner Kim <1948->  
New Brunswick, N.J., : Rutgers University Press, c2008
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui