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Big Data Bootcamp : What Managers Need to Know to Profit from the Big Data Revolution / / by David Feinleib
| Big Data Bootcamp : What Managers Need to Know to Profit from the Big Data Revolution / / by David Feinleib |
| Autore | Feinleib David |
| Edizione | [1st ed. 2014.] |
| Pubbl/distr/stampa | Berkeley, CA : , : Apress : , : Imprint : Apress, , 2014 |
| Descrizione fisica | 1 online resource (236 p.) |
| Disciplina | 650 |
| Collana | Apress business : the unbiased source of business information Big data bootcamp |
| Soggetto topico |
Business
Management science Big data Business and Management, general Big Data |
| ISBN | 1-4842-0040-3 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents; About the Author; Preface; Introduction; Chapter 1: Big Data; Big Data Crosses Over Into the Mainstream; How Google Puts Big Data Initiatives to Work; How Big Data Powers Amazon's Quest to Become the World's Largest Retailer; Big Data Finally Delivers the Information Advantage; What Big Data Is Disrupting; Big Data Applications Changing Your Work Day; Big Data Enables the Move to Real Time; Chapter 2: The Big Data Landscape; Big Data Market Growth; The Role of Open Source; Enter the Cloud; Overcoming the Challenges of the Cloud; Big Data Infrastructure; Big Data Applications
Online Advertising ApplicationsSales and Marketing Applications; Visualization Applications; Business Intelligence Applications; Operational Intelligence; Data as a Service; Data Cleansing; Data Privacy; Landscape Futures; Chapter 3: Your Big Data Roadmap; Goodbye SQL, Hello NoSQL; Compiling and Querying Big Data; Big Data Analysis: Getting What You Want; Big Data Analytics: Interpreting What You Get; Should I Throw Out My RDBMS ?; Big Data Hardware; Data Scientists and Data Admins: Big Data Managers; Chief Data Officer: Big Data Owner; Your Big Data Vision; Chapter 4: Big Data at Work How Data Informs Design at FacebookApple Defines Design; Big Data in Game Design; Better Cars with Big Data; Big Data and Music; Big Data and Architecture; Data-Driven Design; Big Data in Better Web Site Design; Chapter 5: Why a Picture is Worth a Thousand Words; Trend Spotting; The Many Types of Visualizations; How to Create Visualizations; Using Visualization to Compress Knowledge; Why Is Visual Information So Powerful?; Images and the Power of Sharing; Putting Public Data Sets to Use; Real-Time Visualization; Why Understanding Images Is Easy for Us and Hard for Computers The Psychology and Physiology of VisualizationThe Visualization Multiplier Effect; Chapter 6: The Intersection of Big Data, Mobile, and Cloud Computing; How to Get Started with Big Data; The Latest Cloud-Based Big Data Technologies; Infrastructure; Platform; Application; Amazon Web Services (AWS); Public and Private Cloud Approaches to Big Data; How Big Data Is Changing Mobile; How to Build Your Own Big Data Applications; Defining the Business Need; Identifying Data Sources; Choosing the Right Infrastructure; Presenting Insights to Customers; Gathering the Engineering Team Chapter 7: Doing a Big Data ProjectDefine the Outcome; Identify the Questions to Answer; Create Data Policies; Measure the Value; Identify Resources; Visualize the Results; Case Study: Churn Reduction; Big Data Workflow; Step 1: Create a Hypothesis; Step 2: Set Up the Systems; Step 3: Transform the Data; Step 4: Analyze the Data; Step 5: Act on the Data; Case Study: Marketing Analytics; Big Data Meets the Cloud; Step 1: Gather the Data; Step 2: Analyze the Results; Step 3: Iterate; Case Study: The Connected Car; In Short . . .; Chapter 8: The Next Billion-Dollar IPO: Big Data Entrepreneurship Why Being Data-Driven Is Hard |
| Record Nr. | UNINA-9910298160703321 |
Feinleib David
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| Berkeley, CA : , : Apress : , : Imprint : Apress, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Bricks to Clicks [[electronic resource] ] : Why Some Brands Will Thrive in E-Commerce and Others Won't / / by David Feinleib
| Bricks to Clicks [[electronic resource] ] : Why Some Brands Will Thrive in E-Commerce and Others Won't / / by David Feinleib |
| Autore | Feinleib David |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Berkeley, CA : , : Apress : , : Imprint : Apress, , 2017 |
| Descrizione fisica | 1 online resource (XIV, 156 p. 21 illus. in color.) |
| Disciplina | 658.872 |
| Soggetto topico |
Internet marketing
Branding (Marketing) Public relations Online Marketing/Social Media Branding Corporate Communication/Public Relations |
| ISBN | 1-4842-2805-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1: Transforming the Organization -- Chapter 2: Regaining Control -- Chapter 3: First Insight, Then Action -- Chapter 4: Confront the New Path to Purchase (And Then Lead the Charge) -- Chapter 5: Activate Your Brand Content -- Chapter 6: Using the Master Catalog -- Chapter 7: The Retailer Challenge (And Opportunity) -- Chapter 8: The eCommerce Flywheel -- Chapter 9: From Bricks to Clicks to Omnichannel -- Chapter 10: Glossary. |
| Record Nr. | UNINA-9910254902703321 |
|
Feinleib David
|
||
| Berkeley, CA : , : Apress : , : Imprint : Apress, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||