Autore	Feinleib David
Edizione	[1st ed. 2014.]
Pubbl/distr/stampa	Berkeley, CA : , : Apress : , : Imprint : Apress, , 2014
Descrizione fisica	1 online resource (236 p.)
Disciplina	650
Collana	Apress business : the unbiased source of business information Big data bootcamp
Soggetto topico	Business Management science Big data Business and Management, general Big Data
ISBN	9781484200407 1484200403
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	eng
Nota di contenuto	Contents; About the Author; Preface; Introduction; Chapter 1: Big Data; Big Data Crosses Over Into the Mainstream; How Google Puts Big Data Initiatives to Work; How Big Data Powers Amazon's Quest to Become the World's Largest Retailer; Big Data Finally Delivers the Information Advantage; What Big Data Is Disrupting; Big Data Applications Changing Your Work Day; Big Data Enables the Move to Real Time; Chapter 2: The Big Data Landscape; Big Data Market Growth; The Role of Open Source; Enter the Cloud; Overcoming the Challenges of the Cloud; Big Data Infrastructure; Big Data Applications Online Advertising ApplicationsSales and Marketing Applications; Visualization Applications; Business Intelligence Applications; Operational Intelligence; Data as a Service; Data Cleansing; Data Privacy; Landscape Futures; Chapter 3: Your Big Data Roadmap; Goodbye SQL, Hello NoSQL; Compiling and Querying Big Data; Big Data Analysis: Getting What You Want; Big Data Analytics: Interpreting What You Get; Should I Throw Out My RDBMS ?; Big Data Hardware; Data Scientists and Data Admins: Big Data Managers; Chief Data Officer: Big Data Owner; Your Big Data Vision; Chapter 4: Big Data at Work How Data Informs Design at FacebookApple Defines Design; Big Data in Game Design; Better Cars with Big Data; Big Data and Music; Big Data and Architecture; Data-Driven Design; Big Data in Better Web Site Design; Chapter 5: Why a Picture is Worth a Thousand Words; Trend Spotting; The Many Types of Visualizations; How to Create Visualizations; Using Visualization to Compress Knowledge; Why Is Visual Information So Powerful?; Images and the Power of Sharing; Putting Public Data Sets to Use; Real-Time Visualization; Why Understanding Images Is Easy for Us and Hard for Computers The Psychology and Physiology of VisualizationThe Visualization Multiplier Effect; Chapter 6: The Intersection of Big Data, Mobile, and Cloud Computing; How to Get Started with Big Data; The Latest Cloud-Based Big Data Technologies; Infrastructure; Platform; Application; Amazon Web Services (AWS); Public and Private Cloud Approaches to Big Data; How Big Data Is Changing Mobile; How to Build Your Own Big Data Applications; Defining the Business Need; Identifying Data Sources; Choosing the Right Infrastructure; Presenting Insights to Customers; Gathering the Engineering Team Chapter 7: Doing a Big Data ProjectDefine the Outcome; Identify the Questions to Answer; Create Data Policies; Measure the Value; Identify Resources; Visualize the Results; Case Study: Churn Reduction; Big Data Workflow; Step 1: Create a Hypothesis; Step 2: Set Up the Systems; Step 3: Transform the Data; Step 4: Analyze the Data; Step 5: Act on the Data; Case Study: Marketing Analytics; Big Data Meets the Cloud; Step 1: Gather the Data; Step 2: Analyze the Results; Step 3: Iterate; Case Study: The Connected Car; In Short . . .; Chapter 8: The Next Billion-Dollar IPO: Big Data Entrepreneurship Why Being Data-Driven Is Hard
Altri titoli varianti	What managers need to know to profit from the big data revolution
Record Nr.	UNINA-9910298160703321

Autore	Feinleib David
Edizione	[1st ed. 2017.]
Pubbl/distr/stampa	Berkeley, CA : , : Apress : , : Imprint : Apress, , 2017
Descrizione fisica	1 online resource (XIV, 156 p. 21 illus. in color.)
Disciplina	658.872
Soggetto topico	Internet marketing Branding (Marketing) Public relations Online Marketing/Social Media Branding Corporate Communication/Public Relations
ISBN	9781484228050 1484228057
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	eng
Nota di contenuto	Chapter 1: Transforming the Organization -- Chapter 2: Regaining Control -- Chapter 3: First Insight, Then Action -- Chapter 4: Confront the New Path to Purchase (And Then Lead the Charge) -- Chapter 5: Activate Your Brand Content -- Chapter 6: Using the Master Catalog -- Chapter 7: The Retailer Challenge (And Opportunity) -- Chapter 8: The eCommerce Flywheel -- Chapter 9: From Bricks to Clicks to Omnichannel -- Chapter 10: Glossary.
Record Nr.	UNINA-9910254902703321