| Autore |
Farr Rick C
|
| Pubbl/distr/stampa |
Menlo Park, Calif., : Crisp Publications, 1994
|
| Descrizione fisica |
1 online resource (118 p.)
|
| Altri autori (Persone) |
TimmPaul R
|
| Collana |
A fifty-Minute series book
|
| Soggetto topico |
Industrial management - Research
Business - Research
|
| ISBN |
1-4175-2184-8
|
| Formato |
Materiale a stampa  |
| Livello bibliografico |
Monografia |
| Lingua di pubblicazione |
eng
|
| Nota di contenuto |
TITLE -- COPYRIGHT -- ABOUT THE AUTHORS -- CONTENTS -- PREFACE -- PART 1 Research Basics -- THE IMPORTANCE OF RESEARCH -- Research Skills Build Your Career Value -- THE PURPOSE OF RESEARCH -- THE NATURE AND SCOPE OF BUSINESS RESEARCH -- RESEARCH CAN BE CLASSIFIED AS PRIMARY OR SECONDARY -- RESEARCH CAN ALSO BE CLASSIFIED AS BASIC OR APPLIED -- PROBLEMS FOR PRIMARY, APPLIED RESEARCH -- I. Marketing -- II. Finance -- III. Manufacturing -- IV. Personnel -- GROUND RULES FOR THE BUSINESS RESEARCHER -- 1. Always Know What You Are Researching -- 2. Always Test a Research Model -- 3. Never Use Only One Information-Gathering Technique -- 4. Use the KISS Principle -- 5. If Necessary, Hire a Professional -- 6. Make the Decision -- PART 2 Using a Research Model -- THE SCIENTIFIC METHOD -- A BASIC MODEL FOR PRIMARY RESEARCH -- 1. State the Problem -- Phrasing a Researchable Problem -- Operational Definitions -- Looking for Relationships (in all the right places) -- 2. Check Secondary Sources -- 3. Do Primary Research -- 4. Make a Decision -- 5. Check the Outcomes -- PART 3 Observation Techniques -- OBSERVATION IN RESEARCH -- Advantages of Observation Techniques -- Disadvantages of the Observation Technique -- GUIDELINES FOR EFFECTIVE OBSERVATION -- SPECIFIC OBSERVATION TECHNIQUES -- Time and Motion Studies -- Behavioral Frequency Counts -- Reports and Other Written Documents -- Tallying Observation Behaviors -- Observed Behaviors -- Case Study: What's Going On Here? -- Case Study Review -- PART 4 Surveys -- UNDERSTANDING SURVEYS -- Advantages to the Survey Technique -- Disadvantages of the Survey Technique -- PRELIMINARY FACTORS NECESSARY FOR EFFECTIVE SURVEYS -- HOW TO GET A RANDOM SAMPLE -- QUESTIONNAIRE DESIGN AND SURVEY ADMINISTRATION -- STEP 1: Determine the Information Wanted and Types of Questions Required -- STEP 2: Draft and Develop the Questions.
STEP 3: Test the Questions -- STEP 4: Develop the Complete Questionnaire -- STEP 5: Determine the Sample Size You Need -- Administering the Survey Questionnaire -- Administer to a Group -- MAIL THE SURVEY -- SURVEY APPLICATIONS IN BUSINESS RESEARCH -- CHECKLISTS -- MAIL QUESTIONNAIRES -- Attitude Survey -- PART 5 Interview Techniques -- THE INTERVIEW PROCESS -- Interview Design -- Constructing the Interview -- Structured and Unstructured Interviews: -- Open-ended and Closed-ended Questions: -- Pretesting Is Necessary -- Use Good Questioning Techniques -- COMMENCING THE INTERVIEW -- CONDUCTING THE INTERVIEW -- Using Audio and Video Tape -- CONCLUDING THE INTERVIEW -- COMPILING THE DATA AND ANALYZING THE RESULTS -- INTERVIEW FORMATS -- Face-to-Face -- Advantages -- Disadvantages -- Telephone Interviewing Technique -- Advantages -- Disadvantages -- Group Interview -- Panels -- Advantages -- Disadvantages -- Focus Groups -- Advantages -- Disadvantages -- Nominal Group -- 8-Step Nominal Group Process -- Advantages -- Disadvantages -- PART 6 Experiments and Tests -- EFFECTIVE TESTS AND EXPERIMENTS -- ADVANTAGES -- DISADVANTAGES -- THE GAME IS TO CONTROL THE VARIABLES -- IN SEARCH OF VALIDITY AND RELIABILITY -- It's All In the Design -- The Solution to Validity and Reliability -- A FINAL THOUGHT -- APPENDIX A Sample Research Instrument -- ORGANIZATIONAL COMMUNICATION QUESTIONNAIRE SURVEY -- Instructions -- PLEASE MARK ONLY ONE RESPONSE TO EACH QUESTION -- Receiving Information from Others -- Instructions for Questions 1 through 26 -- Sending Information to Others -- Instructions for Questions 27 through 40 -- Follow-up on Information Sent -- Instructions for Questions 41 through 50 -- Sources of Information -- Instructions for Questions 51 through 68 -- Timeliness of Information Received from Key Sources -- Instructions for Questions 69 to 74.
Organizational Communication Relationships -- Instructions for Questions 75 through 93 -- Organizational Outcomes -- Instructions for Questions 94 through 106 -- Channels of Communication -- Instructions for Questions 107 through 122 -- COMMUNICATION AUDIT COMMUNICATIVE EXPERIENCE FORM -- BACKGROUND INFORMATION.
|
| Record Nr. | UNINA-9910829136403321 |
Info
Business research [[electronic resource] ] : an informal guide / / Rick C. Farr, Paul R. Timm
