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The entrepreneur's guide to marketing [[electronic resource] /] / Robert F. Everett
| The entrepreneur's guide to marketing [[electronic resource] /] / Robert F. Everett |
| Autore | Everett Robert F |
| Pubbl/distr/stampa | Westport, Conn., : Praeger, 2009 |
| Descrizione fisica | 1 online resource (198 p.) |
| Disciplina | 658.8 |
| Collana | The entrepreneur's guide |
| Soggetto topico |
Marketing - Management
Marketing - Decision making Small business marketing Sales management |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-282-42068-2
9786612420689 0-313-35049-3 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Marketing demystified -- Marketing applied : a strategic overview of marketing -- What do I want? -- Your market and what it needs -- Your operational environment -- Assessing your own capabilities -- Identifying and evaluating your competitors -- Positioning your product or service -- Pricing your products and services -- Deciding on your marketing strategy -- Developing and delivering your message -- Getting your message out there -- Selling effectively and ethically -- Standing by your word -- Calling in the pros -- Conclusion. |
| Record Nr. | UNINA-9910455498003321 |
Everett Robert F
|
||
| Westport, Conn., : Praeger, 2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The entrepreneur's guide to marketing [[electronic resource] /] / Robert F. Everett
| The entrepreneur's guide to marketing [[electronic resource] /] / Robert F. Everett |
| Autore | Everett Robert F |
| Pubbl/distr/stampa | Westport, Conn. : , : Praeger Publishers, , 2008 |
| Descrizione fisica | 1 online resource (198 p.) |
| Disciplina | 658.8 |
| Collana | The entrepreneur's guide |
| Soggetto topico |
Marketing - Decision making
Marketing - Management Sales management Small business marketing |
| ISBN |
979-84-00-64658-4
1-282-42068-2 9786612420689 0-313-35049-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Marketing demystified -- Marketing applied : a strategic overview of marketing -- What do I want? -- Your market and what it needs -- Your operational environment -- Assessing your own capabilities -- Identifying and evaluating your competitors -- Positioning your product or service -- Pricing your products and services -- Deciding on your marketing strategy -- Developing and delivering your message -- Getting your message out there -- Selling effectively and ethically -- Standing by your word -- Calling in the pros -- Conclusion. |
| Record Nr. | UNINA-9910777951203321 |
|
Everett Robert F
|
||
| Westport, Conn. : , : Praeger Publishers, , 2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||