Bite-sized marketing [[electronic resource] ] : realistic solutions for the overworked librarian / / Nancy Dowd, Mary Evangeliste, & Jonathan Silberman |
Autore | Dowd Nancy <1956-> |
Pubbl/distr/stampa | Chicago, : American Library Association, 2010 |
Descrizione fisica | 1 online resource (153 p.) |
Disciplina | 021.7 |
Altri autori (Persone) |
EvangelisteMary
SilbermanJonathan <1982-> |
Soggetto topico |
Libraries - Marketing
Libraries - Public relations |
Soggetto genere / forma | Electronic books. |
ISBN |
1-283-09352-9
9786613093523 0-8389-9734-1 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Word-of-mouth marketing -- Bring your library to life with a story -- How to market electronic resources -- Public relations 101 -- Outreach -- Advocacy -- The new marketing tools -- Design -- Branding -- Marketing best practices. |
Record Nr. | UNINA-9910456971303321 |
Dowd Nancy <1956->
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Chicago, : American Library Association, 2010 | ||
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Lo trovi qui: Univ. Federico II | ||
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Bite-sized marketing [[electronic resource] ] : realistic solutions for the overworked librarian / / Nancy Dowd, Mary Evangeliste, & Jonathan Silberman |
Autore | Dowd Nancy <1956-> |
Pubbl/distr/stampa | Chicago, : American Library Association, 2010 |
Descrizione fisica | 1 online resource (153 p.) |
Disciplina | 021.7 |
Altri autori (Persone) |
EvangelisteMary
SilbermanJonathan <1982-> |
Soggetto topico |
Libraries - Marketing
Libraries - Public relations |
ISBN |
1-283-09352-9
9786613093523 0-8389-9734-1 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Word-of-mouth marketing -- Bring your library to life with a story -- How to market electronic resources -- Public relations 101 -- Outreach -- Advocacy -- The new marketing tools -- Design -- Branding -- Marketing best practices. |
Record Nr. | UNINA-9910781078703321 |
Dowd Nancy <1956->
![]() |
||
Chicago, : American Library Association, 2010 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
Bite-sized marketing [[electronic resource] ] : realistic solutions for the overworked librarian / / Nancy Dowd, Mary Evangeliste, & Jonathan Silberman |
Autore | Dowd Nancy <1956-> |
Pubbl/distr/stampa | Chicago, : American Library Association, 2010 |
Descrizione fisica | 1 online resource (153 p.) |
Disciplina | 021.7 |
Altri autori (Persone) |
EvangelisteMary
SilbermanJonathan <1982-> |
Soggetto topico |
Libraries - Marketing
Libraries - Public relations |
ISBN |
1-283-09352-9
9786613093523 0-8389-9734-1 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Word-of-mouth marketing -- Bring your library to life with a story -- How to market electronic resources -- Public relations 101 -- Outreach -- Advocacy -- The new marketing tools -- Design -- Branding -- Marketing best practices. |
Record Nr. | UNINA-9910825928403321 |
Dowd Nancy <1956->
![]() |
||
Chicago, : American Library Association, 2010 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|