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Green to gold [[electronic resource] ] : how smart companies use environmental strategy to innovate, create value, and build competitive advantage / / Daniel C. Esty and Andrew S. Winston
| Green to gold [[electronic resource] ] : how smart companies use environmental strategy to innovate, create value, and build competitive advantage / / Daniel C. Esty and Andrew S. Winston |
| Autore | Esty Daniel C |
| Pubbl/distr/stampa | New Haven, [Conn.], : Yale University Press, 2006 |
| Descrizione fisica | xv, 366 p. : ill |
| Disciplina | 658.4/083 |
| Altri autori (Persone) | WinstonAndrew S |
| Soggetto topico |
Industrial management - Environmental aspects
Corporations - Environmental aspects Business enterprises - Environmental aspects |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-281-73463-2
9786611734633 0-300-13498-3 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910458823603321 |
Esty Daniel C
|
||
| New Haven, [Conn.], : Yale University Press, 2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Green to gold [[electronic resource]] : how smart companies use environmental strategy to innovate, create value, and build competitive advantage / / Daniel C. Esty and Andrew S. Winston
| Green to gold [[electronic resource]] : how smart companies use environmental strategy to innovate, create value, and build competitive advantage / / Daniel C. Esty and Andrew S. Winston |
| Autore | Esty Daniel C |
| Pubbl/distr/stampa | New Haven, [Conn.], : Yale University Press, 2006 |
| Descrizione fisica | xv, 366 p. : ill |
| Disciplina | 658.4/083 |
| Altri autori (Persone) | WinstonAndrew S |
| Soggetto topico |
Industrial management - Environmental aspects
Corporations - Environmental aspects Business enterprises - Environmental aspects |
| ISBN |
1-281-73463-2
9786611734633 0-300-13498-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910784628303321 |
|
Esty Daniel C
|
||
| New Haven, [Conn.], : Yale University Press, 2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Green to gold : how smart companies use environmental strategy to innovate, create value, and build competitive advantage / / Daniel C. Esty and Andrew S. Winston
| Green to gold : how smart companies use environmental strategy to innovate, create value, and build competitive advantage / / Daniel C. Esty and Andrew S. Winston |
| Autore | Esty Daniel C |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | New Haven, [Conn.], : Yale University Press, 2006 |
| Descrizione fisica | xv, 366 p. : ill |
| Disciplina | 658.4/083 |
| Altri autori (Persone) | WinstonAndrew S |
| Soggetto topico |
Industrial management - Environmental aspects
Corporations - Environmental aspects Business enterprises - Environmental aspects |
| ISBN |
1-281-73463-2
9786611734633 0-300-13498-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover -- Contents -- Acknowledgments -- Preface -- Introduction: The Environmental Lens -- Part One. Preparing for a New World -- 1 Eco-Advantage -- 2 Natural Drivers of the Green Wave -- 3 Who's Behind the Green Wave? -- Part Two. Strategies for Building Eco-Advantage -- 4 Managing the Downside -- 5 Building the Upside -- Part Three. What WaveRiders Do -- 6 The Eco-Advantage Mindset -- 7 Eco-Tracking -- 8 Redesigning Your World -- 9 Inspiring an Eco-Advantage Culture -- Part Four. Putting It All Together -- 10 Why Environmental Initiatives Fail -- 11 Taking Action -- 12 Eco-Advantage Strategy -- Appendix 1: Additional Resources -- Appendix 2: Methodological Overview -- Appendix 3: Most Relevant Tools for Each Green-to-Gold Play -- Notes -- Index. |
| Record Nr. | UNINA-9910828819803321 |
|
Esty Daniel C
|
||
| New Haven, [Conn.], : Yale University Press, 2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||