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Behavioral pricing [[electronic resource] /] / Guest editors Hooman Estelani and Sarah Maxwell
| Behavioral pricing [[electronic resource] /] / Guest editors Hooman Estelani and Sarah Maxwell |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2004 |
| Descrizione fisica | 1 online resource (97 p.) |
| Disciplina | 658.8/16 |
| Altri autori (Persone) |
EstelaniHooman
MaxwellSarah |
| Collana | Journal of Product & Brand Management. No. 6 |
| Soggetto topico |
New products - Marketing
Pricing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-280-51450-7
9786610514502 1-84544-189-3 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; Abstracts & keywords; Introduction; Reference prices in retail advertisements; Consumer price knowledge in the German retail market; Price knowledge; Pricing dynamics in the online consumer electronics market; Capturing the effects of coupon promotions in scanner panel choice models; Iso-profit pricing for product lines; Internet currency |
| Record Nr. | UNINA-9910450554703321 |
| Bradford, England, : Emerald Group Publishing, c2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Behavioral pricing [[electronic resource] /] / Guest editors Hooman Estelani and Sarah Maxwell
| Behavioral pricing [[electronic resource] /] / Guest editors Hooman Estelani and Sarah Maxwell |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2004 |
| Descrizione fisica | 1 online resource (97 p.) |
| Disciplina | 658.8/16 |
| Altri autori (Persone) |
EstelaniHooman
MaxwellSarah |
| Collana | Journal of Product & Brand Management. No. 6 |
| Soggetto topico |
New products - Marketing
Pricing |
| ISBN |
1-280-51450-7
9786610514502 1-84544-189-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; Abstracts & keywords; Introduction; Reference prices in retail advertisements; Consumer price knowledge in the German retail market; Price knowledge; Pricing dynamics in the online consumer electronics market; Capturing the effects of coupon promotions in scanner panel choice models; Iso-profit pricing for product lines; Internet currency |
| Record Nr. | UNINA-9910783290203321 |
| Bradford, England, : Emerald Group Publishing, c2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Behavioral pricing / / Guest editors Hooman Estelani and Sarah Maxwell
| Behavioral pricing / / Guest editors Hooman Estelani and Sarah Maxwell |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2004 |
| Descrizione fisica | 1 online resource (97 p.) |
| Disciplina | 658.8/16 |
| Altri autori (Persone) |
EstelaniHooman
MaxwellSarah |
| Collana | Journal of Product & Brand Management. No. 6 |
| Soggetto topico |
New products - Marketing
Pricing |
| ISBN |
1-280-51450-7
9786610514502 1-84544-189-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; Abstracts & keywords; Introduction; Reference prices in retail advertisements; Consumer price knowledge in the German retail market; Price knowledge; Pricing dynamics in the online consumer electronics market; Capturing the effects of coupon promotions in scanner panel choice models; Iso-profit pricing for product lines; Internet currency |
| Record Nr. | UNINA-9910817633603321 |
| Bradford, England, : Emerald Group Publishing, c2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||