Behavioral pricing [[electronic resource] /] / Guest editors Hooman Estelani and Sarah Maxwell |
Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2004 |
Descrizione fisica | 1 online resource (97 p.) |
Disciplina | 658.8/16 |
Altri autori (Persone) |
EstelaniHooman
MaxwellSarah |
Collana | Journal of Product & Brand Management. No. 6 |
Soggetto topico |
New products - Marketing
Pricing |
Soggetto genere / forma | Electronic books. |
ISBN |
1-280-51450-7
9786610514502 1-84544-189-3 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Contents; Abstracts & keywords; Introduction; Reference prices in retail advertisements; Consumer price knowledge in the German retail market; Price knowledge; Pricing dynamics in the online consumer electronics market; Capturing the effects of coupon promotions in scanner panel choice models; Iso-profit pricing for product lines; Internet currency |
Record Nr. | UNINA-9910450554703321 |
Bradford, England, : Emerald Group Publishing, c2004 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
Behavioral pricing [[electronic resource] /] / Guest editors Hooman Estelani and Sarah Maxwell |
Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2004 |
Descrizione fisica | 1 online resource (97 p.) |
Disciplina | 658.8/16 |
Altri autori (Persone) |
EstelaniHooman
MaxwellSarah |
Collana | Journal of Product & Brand Management. No. 6 |
Soggetto topico |
New products - Marketing
Pricing |
ISBN |
1-280-51450-7
9786610514502 1-84544-189-3 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Contents; Abstracts & keywords; Introduction; Reference prices in retail advertisements; Consumer price knowledge in the German retail market; Price knowledge; Pricing dynamics in the online consumer electronics market; Capturing the effects of coupon promotions in scanner panel choice models; Iso-profit pricing for product lines; Internet currency |
Record Nr. | UNINA-9910783290203321 |
Bradford, England, : Emerald Group Publishing, c2004 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
Behavioral pricing / / Guest editors Hooman Estelani and Sarah Maxwell |
Edizione | [1st ed.] |
Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2004 |
Descrizione fisica | 1 online resource (97 p.) |
Disciplina | 658.8/16 |
Altri autori (Persone) |
EstelaniHooman
MaxwellSarah |
Collana | Journal of Product & Brand Management. No. 6 |
Soggetto topico |
New products - Marketing
Pricing |
ISBN |
1-280-51450-7
9786610514502 1-84544-189-3 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Contents; Abstracts & keywords; Introduction; Reference prices in retail advertisements; Consumer price knowledge in the German retail market; Price knowledge; Pricing dynamics in the online consumer electronics market; Capturing the effects of coupon promotions in scanner panel choice models; Iso-profit pricing for product lines; Internet currency |
Record Nr. | UNINA-9910817633603321 |
Bradford, England, : Emerald Group Publishing, c2004 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|