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Biblioteca

MARC Lista (tabellare)
Behavioral pricing [[electronic resource] /] / guest editors Sarah Maxwell and Hooman Estelami
Behavioral pricing [[electronic resource] /] / guest editors Sarah Maxwell and Hooman Estelami
Pubbl/distr/stampa Bradford, England, : Emerald Group Publishing, c2005
Descrizione fisica 1 online resource (48 p.)
Disciplina 658.8/16
Altri autori (Persone) EstelamiHooman
MaxwellSarah
Collana Journal of product & brand management, featuring pricing strategy & practice
Soggetto topico Consumer behavior
Marketing research
Soggetto genere / forma Electronic books.
ISBN 1-280-50964-3
9786610509645
1-84544-818-9
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Contents; Introduction; Price perceptions, merchant incentives, and consumer welfare; Economics and marketing on pricing: how and why do they differ?; Good news! Behavioral economics is not going away anytime soon; Do higher face-value coupons cost more than they are worth in increased sales?; Pricing differentials for organic, ordinary and genetically modified food; Differential effects of price-beating versus price-matching guarantee on retailers' price image
Record Nr. UNINA-9910450390103321
Bradford, England, : Emerald Group Publishing, c2005
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Behavioral pricing [[electronic resource] /] / guest editors Sarah Maxwell and Hooman Estelami
Behavioral pricing [[electronic resource] /] / guest editors Sarah Maxwell and Hooman Estelami
Pubbl/distr/stampa Bradford, England, : Emerald Group Publishing, c2005
Descrizione fisica 1 online resource (48 p.)
Disciplina 658.8/16
Altri autori (Persone) EstelamiHooman
MaxwellSarah
Collana Journal of product & brand management, featuring pricing strategy & practice
Soggetto topico Consumer behavior
Marketing research
ISBN 1-280-50964-3
9786610509645
1-84544-818-9
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Contents; Introduction; Price perceptions, merchant incentives, and consumer welfare; Economics and marketing on pricing: how and why do they differ?; Good news! Behavioral economics is not going away anytime soon; Do higher face-value coupons cost more than they are worth in increased sales?; Pricing differentials for organic, ordinary and genetically modified food; Differential effects of price-beating versus price-matching guarantee on retailers' price image
Record Nr. UNINA-9910783536103321
Bradford, England, : Emerald Group Publishing, c2005
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Demographic change and the fashion market [[electronic resource] /] / editor Richard Jones
Demographic change and the fashion market [[electronic resource] /] / editor Richard Jones
Pubbl/distr/stampa Bradford, England, : Emerald Group Publishing, c2005
Descrizione fisica 1 online resource (112 p.)
Disciplina 687.0688
Altri autori (Persone) EstelamiHooman
JonesRichard
Collana Journal of fashion marketing and management: an international journal
Soggetto topico Fashion merchandising
Marketing research
Soggetto genere / forma Electronic books.
ISBN 1-280-50957-0
9786610509577
1-84544-800-6
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto CONTENTS; EDITORIAL ADVISORY BOARD; Editorial; US consumer purchasing decisions and demand for apparel; Age, gender and national factors in fashion consumption; Exploring adolescent girls' identification of beauty types through consumer collages; Generation X, Baby Boomers, and Swing: marketing fair trade apparel; College students' attitudes toward shopping online for apparel products; Grey consumers are all the same, they even dress the same - myth or reality?; Buying behaviour of "tweenage" girls and key societal communicating factors influencing their purchasing of fashion clothing
Book reviewForthcoming in issue 5; Call for papers; Awards for Excellence
Record Nr. UNINA-9910450478603321
Bradford, England, : Emerald Group Publishing, c2005
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Demographic change and the fashion market [[electronic resource] /] / editor Richard Jones
Demographic change and the fashion market [[electronic resource] /] / editor Richard Jones
Pubbl/distr/stampa Bradford, England, : Emerald Group Publishing, c2005
Descrizione fisica 1 online resource (112 p.)
Disciplina 687.0688
Altri autori (Persone) EstelamiHooman
JonesRichard
Collana Journal of fashion marketing and management: an international journal
Soggetto topico Fashion merchandising
Marketing research
ISBN 1-280-50957-0
9786610509577
1-84544-800-6
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto CONTENTS; EDITORIAL ADVISORY BOARD; Editorial; US consumer purchasing decisions and demand for apparel; Age, gender and national factors in fashion consumption; Exploring adolescent girls' identification of beauty types through consumer collages; Generation X, Baby Boomers, and Swing: marketing fair trade apparel; College students' attitudes toward shopping online for apparel products; Grey consumers are all the same, they even dress the same - myth or reality?; Buying behaviour of "tweenage" girls and key societal communicating factors influencing their purchasing of fashion clothing
Book reviewForthcoming in issue 5; Call for papers; Awards for Excellence
Record Nr. UNINA-9910783536803321
Bradford, England, : Emerald Group Publishing, c2005
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Emerging perspectives on the marketing of financial services [[electronic resource] /] / guest editor: Hooman Estelami
Emerging perspectives on the marketing of financial services [[electronic resource] /] / guest editor: Hooman Estelami
Pubbl/distr/stampa Bradford, England, : Emerald Group Publishing, c2007
Descrizione fisica 1 online resource (77 p.)
Disciplina 368.0068
Altri autori (Persone) EstelamiHooman
Collana International Journal of Bank Marketing
Soggetto topico Bank marketing
Financial services industry
Soggetto genere / forma Electronic books.
ISBN 1-281-07869-7
9786611078690
1-84663-491-1
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Cover; CONTENTS; EDITORIAL ADVISORY BOARD; Guest editorial; An exploratory study of negative option marketing: good, bad or ugly?; Music, scent and time preferences for waiting lines; The adoption and usage of credit cards by urban-affluent consumers in China; Relational benefits and customer satisfaction in retail banking; Call for papers
Record Nr. UNINA-9910450894603321
Bradford, England, : Emerald Group Publishing, c2007
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Emerging perspectives on the marketing of financial services [[electronic resource] /] / guest editor: Hooman Estelami
Emerging perspectives on the marketing of financial services [[electronic resource] /] / guest editor: Hooman Estelami
Pubbl/distr/stampa Bradford, England, : Emerald Group Publishing, c2007
Descrizione fisica 1 online resource (77 p.)
Disciplina 368.0068
Altri autori (Persone) EstelamiHooman
Collana International Journal of Bank Marketing
Soggetto topico Bank marketing
Financial services industry
ISBN 1-281-07869-7
9786611078690
1-84663-491-1
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Cover; CONTENTS; EDITORIAL ADVISORY BOARD; Guest editorial; An exploratory study of negative option marketing: good, bad or ugly?; Music, scent and time preferences for waiting lines; The adoption and usage of credit cards by urban-affluent consumers in China; Relational benefits and customer satisfaction in retail banking; Call for papers
Record Nr. UNINA-9910784810003321
Bradford, England, : Emerald Group Publishing, c2007
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Strategic pricing [[electronic resource] /] / guest editors: Hooman Estelami and Sarah Maxwell
Strategic pricing [[electronic resource] /] / guest editors: Hooman Estelami and Sarah Maxwell
Pubbl/distr/stampa Bradford, England, : Emerald Group Publishing, c2006
Descrizione fisica 1 online resource (60 p.)
Altri autori (Persone) EstelamiHooman
MaxwellSarah
Collana Journal of Product & Brand Management
Soggetto topico Pricing
Marketing - Decision making
Soggetto genere / forma Electronic books.
ISBN 1-280-73759-X
9786610737598
1-84663-183-1
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Cover; Contents; Introduction; Leveraging profitability in low-margin markets; Dimensions of price differential policies and seller trustworthiness: a social justice perspective; Price endings: magic and math; The role of perceived risk in pricing strategy for industrial products: a point-of-view perspective; Price-end biases in financial products; Explanatory factors regarding manufacturer brand price consistency;
Record Nr. UNINA-9910450727503321
Bradford, England, : Emerald Group Publishing, c2006
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Strategic pricing [[electronic resource] /] / guest editors: Hooman Estelami and Sarah Maxwell
Strategic pricing [[electronic resource] /] / guest editors: Hooman Estelami and Sarah Maxwell
Pubbl/distr/stampa Bradford, England, : Emerald Group Publishing, c2006
Descrizione fisica 1 online resource (60 p.)
Altri autori (Persone) EstelamiHooman
MaxwellSarah
Collana Journal of Product & Brand Management
Soggetto topico Pricing
Marketing - Decision making
ISBN 1-280-73759-X
9786610737598
1-84663-183-1
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Cover; Contents; Introduction; Leveraging profitability in low-margin markets; Dimensions of price differential policies and seller trustworthiness: a social justice perspective; Price endings: magic and math; The role of perceived risk in pricing strategy for industrial products: a point-of-view perspective; Price-end biases in financial products; Explanatory factors regarding manufacturer brand price consistency;
Record Nr. UNINA-9910784023503321
Bradford, England, : Emerald Group Publishing, c2006
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui