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Journal of product and brand management . Volume 16, Number 7 Behavioral pricing [[electronic resource] /] / guest editors: Hooman Estalami and Sarah Maxwell
| Journal of product and brand management . Volume 16, Number 7 Behavioral pricing [[electronic resource] /] / guest editors: Hooman Estalami and Sarah Maxwell |
| Pubbl/distr/stampa | Bradford, : Emerald Insight, c2007 |
| Descrizione fisica | 1 online resource (73 p.) |
| Disciplina | 658.8/16 |
| Altri autori (Persone) |
EstalamiHooman
MaxwellSarah |
| Collana | Journal of product and brand management |
| Soggetto topico |
Consumer behavior
Pricing - Psychological aspects |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-281-14377-4
9786611143770 1-84663-719-8 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; Guest editorial; Value-informed pricing in its organizational context: literature review, conceptual framework, and directions for future research; An integrated model of price, satisfaction and loyalty: an empirical analysis in the service sector; The effectiveness of "scratch and save" promotions: the moderating roles of price consciousness and expected savings; Will you care when you pay more? The negative side of targeted promotions; Bundles = discount? Revisiting complex theories of bundle effects
The effects of digit-direction on eye movement bias and price-rounding behavior |
| Record Nr. | UNINA-9910458188403321 |
| Bradford, : Emerald Insight, c2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Journal of product and brand management . Volume 16, Number 7 Behavioral pricing [[electronic resource] /] / guest editors: Hooman Estalami and Sarah Maxwell
| Journal of product and brand management . Volume 16, Number 7 Behavioral pricing [[electronic resource] /] / guest editors: Hooman Estalami and Sarah Maxwell |
| Pubbl/distr/stampa | Bradford, : Emerald Insight, c2007 |
| Descrizione fisica | 1 online resource (73 p.) |
| Disciplina | 658.8/16 |
| Altri autori (Persone) |
EstalamiHooman
MaxwellSarah |
| Collana | Journal of product and brand management |
| Soggetto topico |
Consumer behavior
Pricing - Psychological aspects |
| ISBN |
1-281-14377-4
9786611143770 1-84663-719-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; Guest editorial; Value-informed pricing in its organizational context: literature review, conceptual framework, and directions for future research; An integrated model of price, satisfaction and loyalty: an empirical analysis in the service sector; The effectiveness of "scratch and save" promotions: the moderating roles of price consciousness and expected savings; Will you care when you pay more? The negative side of targeted promotions; Bundles = discount? Revisiting complex theories of bundle effects
The effects of digit-direction on eye movement bias and price-rounding behavior |
| Record Nr. | UNINA-9910784773803321 |
| Bradford, : Emerald Insight, c2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Journal of product and brand management . Volume 16, Number 7 Behavioral pricing [[electronic resource] /] / guest editors: Hooman Estalami and Sarah Maxwell
| Journal of product and brand management . Volume 16, Number 7 Behavioral pricing [[electronic resource] /] / guest editors: Hooman Estalami and Sarah Maxwell |
| Pubbl/distr/stampa | Bradford, : Emerald Insight, c2007 |
| Descrizione fisica | 1 online resource (73 p.) |
| Disciplina | 658.8/16 |
| Altri autori (Persone) |
EstalamiHooman
MaxwellSarah |
| Collana | Journal of product and brand management |
| Soggetto topico |
Consumer behavior
Pricing - Psychological aspects |
| ISBN |
1-281-14377-4
9786611143770 1-84663-719-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; Guest editorial; Value-informed pricing in its organizational context: literature review, conceptual framework, and directions for future research; An integrated model of price, satisfaction and loyalty: an empirical analysis in the service sector; The effectiveness of "scratch and save" promotions: the moderating roles of price consciousness and expected savings; Will you care when you pay more? The negative side of targeted promotions; Bundles = discount? Revisiting complex theories of bundle effects
The effects of digit-direction on eye movement bias and price-rounding behavior |
| Record Nr. | UNINA-9910824039103321 |
| Bradford, : Emerald Insight, c2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||