A fine line [[electronic resource] ] : how design strategies are shaping the future of business / / Hartmut Esslinger |
Autore | Esslinger Hartmut <1944-> |
Edizione | [1st ed.] |
Pubbl/distr/stampa | San Francisco, : Jossey-Bass, c2009 |
Descrizione fisica | 1 online resource (202 p.) |
Disciplina | 658.5/75 |
Soggetto topico |
Industrial design
New products |
Soggetto genere / forma | Electronic books. |
ISBN |
1-282-13780-8
9786612137808 0-470-50039-5 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
A Fine Line: How Design Strategies are Shaping the Future of Business; introduction; contents; foreword; about Hartmut Esslinger; Chapter 1: design-driven strategy: staking a claim in the creative economy; Chapter 2: true lies: the role of leadership in innovation; Chapter 3: designing to win: the creative business strategy; Chapter 4: minds beat money: the innovation process, step by step; Chapter 5: a business design revolution: the greening of planet, inc.; Chapter 6: design-driven strategies for better business-and a better world; Chapter 7: the factories
epilogue: already here-and tomorrowresources; index; acknowledgments; endorsements |
Record Nr. | UNINA-9910455533403321 |
Esslinger Hartmut <1944->
![]() |
||
San Francisco, : Jossey-Bass, c2009 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
A fine line [[electronic resource] ] : how design strategies are shaping the future of business / / Hartmut Esslinger |
Autore | Esslinger Hartmut <1944-> |
Edizione | [1st ed.] |
Pubbl/distr/stampa | San Francisco, : Jossey-Bass, c2009 |
Descrizione fisica | 1 online resource (202 p.) |
Disciplina | 658.5/75 |
Soggetto topico |
Industrial design
New products |
ISBN |
1-282-13780-8
9786612137808 0-470-50039-5 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
A Fine Line: How Design Strategies are Shaping the Future of Business; introduction; contents; foreword; about Hartmut Esslinger; Chapter 1: design-driven strategy: staking a claim in the creative economy; Chapter 2: true lies: the role of leadership in innovation; Chapter 3: designing to win: the creative business strategy; Chapter 4: minds beat money: the innovation process, step by step; Chapter 5: a business design revolution: the greening of planet, inc.; Chapter 6: design-driven strategies for better business-and a better world; Chapter 7: the factories
epilogue: already here-and tomorrowresources; index; acknowledgments; endorsements |
Record Nr. | UNINA-9910778080803321 |
Esslinger Hartmut <1944->
![]() |
||
San Francisco, : Jossey-Bass, c2009 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|