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A fine line [[electronic resource] ] : how design strategies are shaping the future of business / / Hartmut Esslinger
| A fine line [[electronic resource] ] : how design strategies are shaping the future of business / / Hartmut Esslinger |
| Autore | Esslinger Hartmut <1944-> |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | San Francisco, : Jossey-Bass, c2009 |
| Descrizione fisica | 1 online resource (202 p.) |
| Disciplina | 658.5/75 |
| Soggetto topico |
Industrial design
New products |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-282-13780-8
9786612137808 0-470-50039-5 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
A Fine Line: How Design Strategies are Shaping the Future of Business; introduction; contents; foreword; about Hartmut Esslinger; Chapter 1: design-driven strategy: staking a claim in the creative economy; Chapter 2: true lies: the role of leadership in innovation; Chapter 3: designing to win: the creative business strategy; Chapter 4: minds beat money: the innovation process, step by step; Chapter 5: a business design revolution: the greening of planet, inc.; Chapter 6: design-driven strategies for better business-and a better world; Chapter 7: the factories
epilogue: already here-and tomorrowresources; index; acknowledgments; endorsements |
| Record Nr. | UNINA-9910455533403321 |
Esslinger Hartmut <1944->
|
||
| San Francisco, : Jossey-Bass, c2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
A fine line [[electronic resource] ] : how design strategies are shaping the future of business / / Hartmut Esslinger
| A fine line [[electronic resource] ] : how design strategies are shaping the future of business / / Hartmut Esslinger |
| Autore | Esslinger Hartmut <1944-> |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | San Francisco, : Jossey-Bass, c2009 |
| Descrizione fisica | 1 online resource (202 p.) |
| Disciplina | 658.5/75 |
| Soggetto topico |
Industrial design
New products |
| ISBN |
1-282-13780-8
9786612137808 0-470-50039-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
A Fine Line: How Design Strategies are Shaping the Future of Business; introduction; contents; foreword; about Hartmut Esslinger; Chapter 1: design-driven strategy: staking a claim in the creative economy; Chapter 2: true lies: the role of leadership in innovation; Chapter 3: designing to win: the creative business strategy; Chapter 4: minds beat money: the innovation process, step by step; Chapter 5: a business design revolution: the greening of planet, inc.; Chapter 6: design-driven strategies for better business-and a better world; Chapter 7: the factories
epilogue: already here-and tomorrowresources; index; acknowledgments; endorsements |
| Record Nr. | UNINA-9910778080803321 |
|
Esslinger Hartmut <1944->
|
||
| San Francisco, : Jossey-Bass, c2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
A fine line [[electronic resource] ] : how design strategies are shaping the future of business / / Hartmut Esslinger
| A fine line [[electronic resource] ] : how design strategies are shaping the future of business / / Hartmut Esslinger |
| Autore | Esslinger Hartmut <1944-> |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | San Francisco, : Jossey-Bass, c2009 |
| Descrizione fisica | 1 online resource (202 p.) |
| Disciplina | 658.5/75 |
| Soggetto topico |
Industrial design
New products |
| ISBN |
1-282-13780-8
9786612137808 0-470-50039-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
A Fine Line: How Design Strategies are Shaping the Future of Business; introduction; contents; foreword; about Hartmut Esslinger; Chapter 1: design-driven strategy: staking a claim in the creative economy; Chapter 2: true lies: the role of leadership in innovation; Chapter 3: designing to win: the creative business strategy; Chapter 4: minds beat money: the innovation process, step by step; Chapter 5: a business design revolution: the greening of planet, inc.; Chapter 6: design-driven strategies for better business-and a better world; Chapter 7: the factories
epilogue: already here-and tomorrowresources; index; acknowledgments; endorsements |
| Record Nr. | UNINA-9910814657003321 |
|
Esslinger Hartmut <1944->
|
||
| San Francisco, : Jossey-Bass, c2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||