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Branding in governance and public management / / Jasper Eshuis and Erik-Hans Klijn
| Branding in governance and public management / / Jasper Eshuis and Erik-Hans Klijn |
| Autore | Eshuis Jasper <1972-, > |
| Pubbl/distr/stampa | New York : , : Routledge, , 2012 |
| Descrizione fisica | 1 online resource (189 p.) |
| Disciplina | 352.7/48 |
| Altri autori (Persone) | KlijnErik-Hans |
| Collana | Routledge critical studies in public management |
| Soggetto topico |
Communication in public administration
Public relations and politics Government publicity Branding (Marketing) |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-283-44138-1
9786613441386 0-203-14515-1 1-136-50495-8 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The rise of branding in governance processes -- The many faces of branding: definitions, functions, and forms -- Branding to influence perceptions about policy problems and solutions -- Branding to activate, motivate, and bind stakeholders in governance processes -- Brands and the media: communicating with the outside world -- Branding as governance strategy -- Risks and limits of branding -- Brands and governance: towards interactive forms of branding. |
| Record Nr. | UNINA-9910457468003321 |
Eshuis Jasper <1972-, >
|
||
| New York : , : Routledge, , 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Branding in governance and public management / / Jasper Eshuis and Erik-Hans Klijn
| Branding in governance and public management / / Jasper Eshuis and Erik-Hans Klijn |
| Autore | Eshuis Jasper <1972-, > |
| Pubbl/distr/stampa | New York : , : Routledge, , 2012 |
| Descrizione fisica | 1 online resource (189 p.) |
| Disciplina | 352.7/48 |
| Altri autori (Persone) | KlijnErik-Hans |
| Collana | Routledge critical studies in public management |
| Soggetto topico |
Communication in public administration
Public relations and politics Government publicity Branding (Marketing) |
| ISBN |
1-136-50494-X
1-283-44138-1 9786613441386 0-203-14515-1 1-136-50495-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The rise of branding in governance processes -- The many faces of branding: definitions, functions, and forms -- Branding to influence perceptions about policy problems and solutions -- Branding to activate, motivate, and bind stakeholders in governance processes -- Brands and the media: communicating with the outside world -- Branding as governance strategy -- Risks and limits of branding -- Brands and governance: towards interactive forms of branding. |
| Record Nr. | UNINA-9910779046303321 |
|
Eshuis Jasper <1972-, >
|
||
| New York : , : Routledge, , 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Branding in governance and public management / / Jasper Eshuis and Erik-Hans Klijn
| Branding in governance and public management / / Jasper Eshuis and Erik-Hans Klijn |
| Autore | Eshuis Jasper <1972-, > |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | New York, : Routledge, 2012 |
| Descrizione fisica | 1 online resource (189 p.) |
| Disciplina | 352.7/48 |
| Altri autori (Persone) | KlijnErik-Hans |
| Collana | Routledge critical studies in public management |
| Soggetto topico |
Communication in public administration
Public relations and politics Government publicity Branding (Marketing) |
| ISBN |
1-136-50494-X
1-283-44138-1 9786613441386 0-203-14515-1 1-136-50495-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The rise of branding in governance processes -- The many faces of branding: definitions, functions, and forms -- Branding to influence perceptions about policy problems and solutions -- Branding to activate, motivate, and bind stakeholders in governance processes -- Brands and the media: communicating with the outside world -- Branding as governance strategy -- Risks and limits of branding -- Brands and governance: towards interactive forms of branding. |
| Record Nr. | UNINA-9910968234503321 |
|
Eshuis Jasper <1972-, >
|
||
| New York, : Routledge, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||