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Title page -- Copyright and imprint information -- About the editors -- Contents -- Introduction -- Part 1 – Soft Power, Media Texts and Imagining the Other -- 1. Distant land, neighbouring land: ‘Japan’ in South Korean popular discourse -- 2. The Korean Wave and anti-Korean discourse in Japan: A genealogy of popular representations of Korea 1984–2005 -- 3. Winter Sonata and the politics of memory -- 4. ‘Hand in hand’: Sino-Korean musical exchange in the Korean Wave -- 5. Cross-cultural interactions through mass media products: Cognitive and emotional impacts of Chinese people’s consumption of Korean media products -- Part 2 – Embodying the Korean Wave -- 6. Consuming Japan: Early Korean girls comic book artists’ resistance and empowerment -- 7. Buying youth: Japanese fandom of the Korean Wave -- 8. Chogukjeok pan-East Asian soft masculinity: Reading ‘Boys over Flowers’, ‘Coffee Prince’ and Shinhwa fan fiction -- 9. Hallyu ballyhoo and Harisu: Marketing and representing the transgendered in South Korea -- Part 3 – Wave Mechanics: Media Production and Soft Power -- 10. Inroads for cultural traffic: Breeding Korea’s cinematiger -- 11. Creating a different wave: Animating a market for Korean animation -- 12. The success and limitations of Japanese comics and animation in the US: Can Korean manhwa and animation follow suit? -- 13. Remaking the Korean romcom: A case study of Yeopgijeogin geunyeo and My Sassy Girl -- Part 4 – Undertow: The Significance of Media Flows and Soft Power -- 14. Re-imagining China’s future: Soft power, cultural presence and the East Asian media market -- 15. The limits of soft power -- 16. Cultural exchange and national specificity -- List of contributors
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Complicated Currents: Media Flows, Soft Power and East Asia
