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Cross-cultural destination image assessment [[electronic resource] ] : cultural segmentation versus the global tourist : an exploratory study of Arab-Islamic and Protestant European youths' pre-visitation image on Berlin / / Wassim El Kadhi
Cross-cultural destination image assessment [[electronic resource] ] : cultural segmentation versus the global tourist : an exploratory study of Arab-Islamic and Protestant European youths' pre-visitation image on Berlin / / Wassim El Kadhi
Autore El Kadhi Wassim
Pubbl/distr/stampa Hamburg, : Diplomica Verlag, 2009
Descrizione fisica 1 online resource (179 p.)
Disciplina 305.23/1
305.231
Soggetto topico Culture and tourism
Soggetto genere / forma Electronic books.
ISBN 3-8366-2223-8
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione ger
Nota di contenuto Cross-Cultural Destination Image Assessment:Cultural segmentation versus the global tourist; Abstract; Acknowledgements; Table of Contents; List of Tables; List of Figures; List of Appendices; List of Abbreviations; Chapter One: Introduction; Chapter Two: Berlin as a touristdestination; Chapter Three: Literature Review IDestination Image; Chapter Four: Literature Review II Globalisation: Its effects on consumer behaviour. Comparing Arab-Islamicand Protestant European Culture.; Chapter Five: Methodology; Chapter Six: Data analysis andfindings; Chapter Seven: Conclusion andrecommendations
BibliographyAppendices
Record Nr. UNINA-9910459522803321
El Kadhi Wassim  
Hamburg, : Diplomica Verlag, 2009
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Cross-cultural destination image assessment [[electronic resource] ] : cultural segmentation versus the global tourist : an exploratory study of Arab-Islamic and Protestant European youths' pre-visitation image on Berlin / / Wassim El Kadhi
Cross-cultural destination image assessment [[electronic resource] ] : cultural segmentation versus the global tourist : an exploratory study of Arab-Islamic and Protestant European youths' pre-visitation image on Berlin / / Wassim El Kadhi
Autore El Kadhi Wassim
Pubbl/distr/stampa Hamburg, : Diplomica Verlag, 2009
Descrizione fisica 1 online resource (179 p.)
Disciplina 305.23/1
305.231
Soggetto topico Culture and tourism
ISBN 3-8366-2223-8
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione ger
Nota di contenuto Cross-Cultural Destination Image Assessment:Cultural segmentation versus the global tourist; Abstract; Acknowledgements; Table of Contents; List of Tables; List of Figures; List of Appendices; List of Abbreviations; Chapter One: Introduction; Chapter Two: Berlin as a touristdestination; Chapter Three: Literature Review IDestination Image; Chapter Four: Literature Review II Globalisation: Its effects on consumer behaviour. Comparing Arab-Islamicand Protestant European Culture.; Chapter Five: Methodology; Chapter Six: Data analysis andfindings; Chapter Seven: Conclusion andrecommendations
BibliographyAppendices
Record Nr. UNINA-9910785388703321
El Kadhi Wassim  
Hamburg, : Diplomica Verlag, 2009
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Cross-cultural destination image assessment [[electronic resource] ] : cultural segmentation versus the global tourist : an exploratory study of Arab-Islamic and Protestant European youths' pre-visitation image on Berlin / / Wassim El Kadhi
Cross-cultural destination image assessment [[electronic resource] ] : cultural segmentation versus the global tourist : an exploratory study of Arab-Islamic and Protestant European youths' pre-visitation image on Berlin / / Wassim El Kadhi
Autore El Kadhi Wassim
Pubbl/distr/stampa Hamburg, : Diplomica Verlag, 2009
Descrizione fisica 1 online resource (179 p.)
Disciplina 305.23/1
305.231
Soggetto topico Culture and tourism
ISBN 3-8366-2223-8
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione ger
Nota di contenuto Cross-Cultural Destination Image Assessment:Cultural segmentation versus the global tourist; Abstract; Acknowledgements; Table of Contents; List of Tables; List of Figures; List of Appendices; List of Abbreviations; Chapter One: Introduction; Chapter Two: Berlin as a touristdestination; Chapter Three: Literature Review IDestination Image; Chapter Four: Literature Review II Globalisation: Its effects on consumer behaviour. Comparing Arab-Islamicand Protestant European Culture.; Chapter Five: Methodology; Chapter Six: Data analysis andfindings; Chapter Seven: Conclusion andrecommendations
BibliographyAppendices
Record Nr. UNINA-9910807187903321
El Kadhi Wassim  
Hamburg, : Diplomica Verlag, 2009
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui