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Compassion, Inc [[electronic resource] ] : how corporate America blurs the line between what we buy, who we are, and those we help / / Mara Einstein
| Compassion, Inc [[electronic resource] ] : how corporate America blurs the line between what we buy, who we are, and those we help / / Mara Einstein |
| Autore | Einstein Mara |
| Pubbl/distr/stampa | Berkeley, : University of California Press, 2012 |
| Descrizione fisica | 1 online resource (241 p.) |
| Disciplina | 381.3 |
| Soggetto topico |
Social responsibility of business - United States
Consumer behavior - Moral and ethical aspects - United States |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-280-11216-6
9786613520708 0-520-95163-8 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frontmatter -- Contents -- Preface -- 1. Value Brands...They Ain't What They Used to Be -- 2. How Corporations Co-opt Caring: Strategic Philanthropy, Cause-Related Marketing, and Corporate Social Responsibility -- 3. The Birth of the Hypercharity and the Rise of "Charitainment" -- 4. The Consequences of Co-opting Compassion -- 5. Shopping Is Not Philanthropy. Period. -- 6. Can Companies Make a Difference? -- 7. We Are Not Consumers -- Notes -- Index |
| Record Nr. | UNINA-9910457166003321 |
Einstein Mara
|
||
| Berkeley, : University of California Press, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Compassion, Inc [[electronic resource] ] : how corporate America blurs the line between what we buy, who we are, and those we help / / Mara Einstein
| Compassion, Inc [[electronic resource] ] : how corporate America blurs the line between what we buy, who we are, and those we help / / Mara Einstein |
| Autore | Einstein Mara |
| Pubbl/distr/stampa | Berkeley, : University of California Press, 2012 |
| Descrizione fisica | 1 online resource (241 p.) |
| Disciplina | 381.3 |
| Soggetto topico |
Social responsibility of business - United States
Consumer behavior - Moral and ethical aspects - United States |
| Soggetto non controllato |
american consumerism
american corporations american marketing business and charity business and finance business and philanthropy business cause-related marketing charitable work charities commerce books consumer marketplace consumer products corporations and charity ethical branding fair marketing marketing and charity marketing and sales money and power organization funding pink ribbons social justice sustainability sustainable business sustainable consumerism us economy wealth |
| ISBN |
1-280-11216-6
9786613520708 0-520-95163-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frontmatter -- Contents -- Preface -- 1. Value Brands...They Ain't What They Used to Be -- 2. How Corporations Co-opt Caring: Strategic Philanthropy, Cause-Related Marketing, and Corporate Social Responsibility -- 3. The Birth of the Hypercharity and the Rise of "Charitainment" -- 4. The Consequences of Co-opting Compassion -- 5. Shopping Is Not Philanthropy. Period. -- 6. Can Companies Make a Difference? -- 7. We Are Not Consumers -- Notes -- Index |
| Record Nr. | UNINA-9910778938403321 |
|
Einstein Mara
|
||
| Berkeley, : University of California Press, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||