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Business management for the equine industry [[electronic resource] /] / Sharon Eastwood, Anne-Lise Riis Jensen and Anna Jordon
| Business management for the equine industry [[electronic resource] /] / Sharon Eastwood, Anne-Lise Riis Jensen and Anna Jordon |
| Autore | Eastwood Sharon |
| Pubbl/distr/stampa | Ames, Iowa, : Blackwell Pub., 2006 |
| Descrizione fisica | 1 online resource (170 p.) |
| Disciplina | 636.1068 |
| Altri autori (Persone) |
JensenAnne-Lise Riis
JordonAnna |
| Soggetto topico |
Horse industry - Great Britain - Management
New business enterprises - Great Britain |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-281-32220-2
9786611322205 0-470-76138-5 0-470-75114-2 0-470-75043-X |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Business Management for the Equine Industry; Contents; Preface; Acknowledgements; Abbreviations; 1 Overview; Part 1 Assessing a Business; 2 The British equine industry; Manufacturing and breeding; Owners and riders; The service sector; 3 The livery industry; Range of services available; Variation of charges; facilities offered; 4 The external environment; How do we get the information?; Framework for the analysis; Political factors; Economic factors; Social factors; Technological factors; Legal factors; Environmental factors; 5 The competitive environment; framework for the analysis
Rivalry from existing competitorsThreat of new entrants; Bargaining power of suppliers; Bargaining power of customers; Threat of substitute products; 6 The resource appraisal; swot analysis; Resource appraisal; Part 2 Managing a Business; 7 Resource management; Equine resources; Physical resources; Human resources; Financial resources; Risk assessment; 8 Strategic planning; Assessing the situation; Setting targets; Devising the strategy; Military theories; Porter's generic strategies; Assessing the options; Implementation; 9 Marketing; Market analysis; Market research; The marketing mix Marketing strategiesThe marketing plan; 10 The business plan; Covering letter; Title page; Contents page; Executive summary; Current market situation; Existing business; Proposed development; Project schedule; Marketing plan; Finance plan; Critical risk assessment; Sensitivity analysis; Appendices; Part 3 Case Studies; 1: The small DIY yard; 2: The small competition yard; 3: The commercial livery yard; 4: The equestrian centre; References and further reading; Index |
| Record Nr. | UNINA-9910145442003321 |
Eastwood Sharon
|
||
| Ames, Iowa, : Blackwell Pub., 2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Business management for the equine industry [[electronic resource] /] / Sharon Eastwood, Anne-Lise Riis Jensen and Anna Jordon
| Business management for the equine industry [[electronic resource] /] / Sharon Eastwood, Anne-Lise Riis Jensen and Anna Jordon |
| Autore | Eastwood Sharon |
| Pubbl/distr/stampa | Ames, Iowa, : Blackwell Pub., 2006 |
| Descrizione fisica | 1 online resource (170 p.) |
| Disciplina | 636.1068 |
| Altri autori (Persone) |
JensenAnne-Lise Riis
JordonAnna |
| Soggetto topico |
Horse industry - Great Britain - Management
New business enterprises - Great Britain |
| ISBN |
1-281-32220-2
9786611322205 0-470-76138-5 0-470-75114-2 0-470-75043-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Business Management for the Equine Industry; Contents; Preface; Acknowledgements; Abbreviations; 1 Overview; Part 1 Assessing a Business; 2 The British equine industry; Manufacturing and breeding; Owners and riders; The service sector; 3 The livery industry; Range of services available; Variation of charges; facilities offered; 4 The external environment; How do we get the information?; Framework for the analysis; Political factors; Economic factors; Social factors; Technological factors; Legal factors; Environmental factors; 5 The competitive environment; framework for the analysis
Rivalry from existing competitorsThreat of new entrants; Bargaining power of suppliers; Bargaining power of customers; Threat of substitute products; 6 The resource appraisal; swot analysis; Resource appraisal; Part 2 Managing a Business; 7 Resource management; Equine resources; Physical resources; Human resources; Financial resources; Risk assessment; 8 Strategic planning; Assessing the situation; Setting targets; Devising the strategy; Military theories; Porter's generic strategies; Assessing the options; Implementation; 9 Marketing; Market analysis; Market research; The marketing mix Marketing strategiesThe marketing plan; 10 The business plan; Covering letter; Title page; Contents page; Executive summary; Current market situation; Existing business; Proposed development; Project schedule; Marketing plan; Finance plan; Critical risk assessment; Sensitivity analysis; Appendices; Part 3 Case Studies; 1: The small DIY yard; 2: The small competition yard; 3: The commercial livery yard; 4: The equestrian centre; References and further reading; Index |
| Record Nr. | UNINA-9910829893103321 |
|
Eastwood Sharon
|
||
| Ames, Iowa, : Blackwell Pub., 2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Business management for the equine industry / / Sharon Eastwood, Anne-Lise Riis Jensen and Anna Jordon
| Business management for the equine industry / / Sharon Eastwood, Anne-Lise Riis Jensen and Anna Jordon |
| Autore | Eastwood Sharon |
| Pubbl/distr/stampa | Ames, Iowa, : Blackwell Pub., 2006 |
| Descrizione fisica | 1 online resource (170 p.) |
| Disciplina | 636.1068 |
| Altri autori (Persone) |
JensenAnne-Lise Riis
JordonAnna |
| Soggetto topico |
Horse industry - Great Britain - Management
New business enterprises - Great Britain |
| ISBN |
1-281-32220-2
9786611322205 0-470-76138-5 0-470-75114-2 0-470-75043-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Business Management for the Equine Industry; Contents; Preface; Acknowledgements; Abbreviations; 1 Overview; Part 1 Assessing a Business; 2 The British equine industry; Manufacturing and breeding; Owners and riders; The service sector; 3 The livery industry; Range of services available; Variation of charges; facilities offered; 4 The external environment; How do we get the information?; Framework for the analysis; Political factors; Economic factors; Social factors; Technological factors; Legal factors; Environmental factors; 5 The competitive environment; framework for the analysis
Rivalry from existing competitorsThreat of new entrants; Bargaining power of suppliers; Bargaining power of customers; Threat of substitute products; 6 The resource appraisal; swot analysis; Resource appraisal; Part 2 Managing a Business; 7 Resource management; Equine resources; Physical resources; Human resources; Financial resources; Risk assessment; 8 Strategic planning; Assessing the situation; Setting targets; Devising the strategy; Military theories; Porter's generic strategies; Assessing the options; Implementation; 9 Marketing; Market analysis; Market research; The marketing mix Marketing strategiesThe marketing plan; 10 The business plan; Covering letter; Title page; Contents page; Executive summary; Current market situation; Existing business; Proposed development; Project schedule; Marketing plan; Finance plan; Critical risk assessment; Sensitivity analysis; Appendices; Part 3 Case Studies; 1: The small DIY yard; 2: The small competition yard; 3: The commercial livery yard; 4: The equestrian centre; References and further reading; Index |
| Record Nr. | UNISA-996218597603316 |
|
Eastwood Sharon
|
||
| Ames, Iowa, : Blackwell Pub., 2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
Business management for the equine industry / / Sharon Eastwood, Anne-Lise Riis Jensen and Anna Jordon
| Business management for the equine industry / / Sharon Eastwood, Anne-Lise Riis Jensen and Anna Jordon |
| Autore | Eastwood Sharon |
| Pubbl/distr/stampa | Ames, Iowa, : Blackwell Pub., 2006 |
| Descrizione fisica | 1 online resource (170 p.) |
| Disciplina | 636.1/068 |
| Altri autori (Persone) |
JensenAnne-Lise Riis
JordonAnna |
| Soggetto topico |
Horse industry - Great Britain - Management
New business enterprises - Great Britain |
| ISBN |
1-281-32220-2
9786611322205 0-470-76138-5 0-470-75114-2 0-470-75043-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Business Management for the Equine Industry; Contents; Preface; Acknowledgements; Abbreviations; 1 Overview; Part 1 Assessing a Business; 2 The British equine industry; Manufacturing and breeding; Owners and riders; The service sector; 3 The livery industry; Range of services available; Variation of charges; facilities offered; 4 The external environment; How do we get the information?; Framework for the analysis; Political factors; Economic factors; Social factors; Technological factors; Legal factors; Environmental factors; 5 The competitive environment; framework for the analysis
Rivalry from existing competitorsThreat of new entrants; Bargaining power of suppliers; Bargaining power of customers; Threat of substitute products; 6 The resource appraisal; swot analysis; Resource appraisal; Part 2 Managing a Business; 7 Resource management; Equine resources; Physical resources; Human resources; Financial resources; Risk assessment; 8 Strategic planning; Assessing the situation; Setting targets; Devising the strategy; Military theories; Porter's generic strategies; Assessing the options; Implementation; 9 Marketing; Market analysis; Market research; The marketing mix Marketing strategiesThe marketing plan; 10 The business plan; Covering letter; Title page; Contents page; Executive summary; Current market situation; Existing business; Proposed development; Project schedule; Marketing plan; Finance plan; Critical risk assessment; Sensitivity analysis; Appendices; Part 3 Case Studies; 1: The small DIY yard; 2: The small competition yard; 3: The commercial livery yard; 4: The equestrian centre; References and further reading; Index |
| Record Nr. | UNINA-9910876701403321 |
|
Eastwood Sharon
|
||
| Ames, Iowa, : Blackwell Pub., 2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||