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Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific / / Rachel Hay, Lynne Eagle, Abhishek Bhati, editors
| Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific / / Rachel Hay, Lynne Eagle, Abhishek Bhati, editors |
| Edizione | [1st ed. 2021.] |
| Pubbl/distr/stampa | Singapore : , : Springer, , [2021] |
| Descrizione fisica | 1 online resource (XXII, 293 p. 59 illus., 52 illus. in color.) |
| Disciplina | 658.8 |
| Soggetto topico |
Social marketing - Pacific Area
Social marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN | 981-15-8517-2 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Winds of Change: A Study of the Acceptability of Renewable Energy in Regional Australia -- Cultural Differences in Students’ Perceived Barriers to Low-Risk Drinking: A Comparison between New Zealand and Vietnam -- It Takes A Village: Co-creation and Co-design for Social Media Health Promotion -- Effectiveness of Stages-of-Change Model on Declaration of Intent for Organ Donation -- Outcome evaluation of an empirical study: Consumer insight driven food waste social marketing pilot -- The Development of Environmentally and Socially Responsible Luxury Fashion Brands and Consumers in the International Luxury Market -- Declare or dispose' - New Zealand's Border Compliance Social Marketing Programme -- Mental Health, Alcohol and Other Drugs: After Hours Crisis Communication and Marketing Initiative -- ‘Make It Count’ 2018 -- Packaging the message well: a game based approach to reduce sugary drinks consumption in the early high school years -- Broadening Cultural Horizon in Social Marketing:(Male engagement through increased awareness for men’s counselling) – A Case Study of Pulih Foundation -- Red Flag Gambling Behaviours: A Public Health Campaign. |
| Record Nr. | UNINA-9910483115103321 |
| Singapore : , : Springer, , [2021] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Ethical dimensions of medical and pharmaceutical marketing / / guest editors, Lynne Eagle and Stephan Dahl
| Ethical dimensions of medical and pharmaceutical marketing / / guest editors, Lynne Eagle and Stephan Dahl |
| Pubbl/distr/stampa | [Bingley, United Kingdom] : , : Emerald, , 2016 |
| Descrizione fisica | 1 online resource (121 pages) |
| Disciplina | 658.8 |
| Collana | Marketing intelligence & planning |
| Soggetto topico |
Pharmaceutical ethics
Pharmaceutical industry Medical ethics |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-78714-077-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910153212003321 |
| [Bingley, United Kingdom] : , : Emerald, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Ethical dimensions of medical and pharmaceutical marketing / / guest editors, Lynne Eagle and Stephan Dahl
| Ethical dimensions of medical and pharmaceutical marketing / / guest editors, Lynne Eagle and Stephan Dahl |
| Pubbl/distr/stampa | [Bingley, United Kingdom] : , : Emerald, , 2016 |
| Descrizione fisica | 1 online resource (121 pages) |
| Disciplina | 658.8 |
| Collana | Marketing intelligence & planning |
| Soggetto topico |
Pharmaceutical ethics
Pharmaceutical industry Medical ethics |
| ISBN | 1-78714-077-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910798856203321 |
| [Bingley, United Kingdom] : , : Emerald, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Ethical dimensions of medical and pharmaceutical marketing / / guest editors, Lynne Eagle and Stephan Dahl
| Ethical dimensions of medical and pharmaceutical marketing / / guest editors, Lynne Eagle and Stephan Dahl |
| Pubbl/distr/stampa | [Bingley, United Kingdom] : , : Emerald, , 2016 |
| Descrizione fisica | 1 online resource (121 pages) |
| Disciplina | 658.8 |
| Collana | Marketing intelligence & planning |
| Soggetto topico |
Pharmaceutical ethics
Pharmaceutical industry Medical ethics |
| ISBN | 1-78714-077-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910826194503321 |
| [Bingley, United Kingdom] : , : Emerald, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||