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Consumer happiness : multiple perspectives / / Tanusree Dutta, Manas Kumar Mandal, editors
| Consumer happiness : multiple perspectives / / Tanusree Dutta, Manas Kumar Mandal, editors |
| Edizione | [1st ed. 2021.] |
| Pubbl/distr/stampa | Gateway East, Singapore : , : Springer, , [2021] |
| Descrizione fisica | 1 online resource (XII, 285 p. 21 illus., 20 illus. in color.) |
| Disciplina | 658.8342 |
| Collana | Studies in rhythm engineering |
| Soggetto topico | Consumer behavior |
| ISBN | 981-336-374-6 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1. The cultural perspective: Are some societies happier than others? Chapter 2. Happiness digital technology and social networks -- Chapter 3. Socioeconomic Status and Consumer Happiness -- Chapter 4. Behavioral perspective -- Chapter 5. Subliminal messaging and applicaton in sports: moving beyond the conscious -- Chapter 6. Subliminal Messaging: Moving Beyond Consciousness -- Chapter 7. Customer Happiness: The role of Cognitive Dissonance and Customer Experience -- Chapter 8. Advertising: A new visual world (Re-conceptualisation of advertising through creative design) -- Chapter 9. Consumer happiness and decision making: The way forward -- Chapter 10.Paying a price to get a value: Choose wisely. |
| Record Nr. | UNINA-9910483964803321 |
| Gateway East, Singapore : , : Springer, , [2021] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Understanding Happiness [[electronic resource] ] : An Explorative View / / edited by Saamdu Chetri, Tanusree Dutta, Manas Kumar Mandal, Priyadarshi Patnaik
| Understanding Happiness [[electronic resource] ] : An Explorative View / / edited by Saamdu Chetri, Tanusree Dutta, Manas Kumar Mandal, Priyadarshi Patnaik |
| Autore | Chetri Saamdu |
| Edizione | [1st ed. 2023.] |
| Pubbl/distr/stampa | Singapore : , : Springer Nature Singapore : , : Imprint : Springer, , 2023 |
| Descrizione fisica | 1 online resource (468 pages) |
| Disciplina | 152.42 |
| Altri autori (Persone) |
DuttaTanusree
MandalManas Kumar PatnaikPriyadarshi |
| Soggetto topico |
Positive psychology
Quality of life Positive Psychology Quality of Life Research Psicologia positiva Qualitat de vida |
| Soggetto genere / forma | Llibres electrònics |
| ISBN | 981-9934-93-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Money makes us happy or it doesn’t -- Spirituality & Happiness: A Neuroscientific Perspective -- On happiness and beauty: A force field view -- Wellbeing in the built environment -- Ecology, wellbeing and community resilience: Lessons from Deltaic South Asia -- Happiness & choice: Do happy people make better decisions? -- Happiness and subjective well-being: Exploration of inherent linkages -- Impact of laughter on health, happiness and well-being -- Happiness and health: The intricate relationship -- Exploring individual happiness through first-person action research -- Experiencing others: The science of empathy -- Happiness: Perspectives from positive psychology -- Building personal resources for happiness -- Methodological issues in happiness measurement and rating -- Happiness a driver for innovation at the workplace -- Happiness and fulfilment in the workplace: It’s importance, definition, and determinants -- Conscious preparation for happier meetings -- Happiness-driven growth: Achieving business prosperity through happiness -- Sustainable development and happiness: A perspective from Bhutanese schools -- Understanding consumer happiness: A holistic approach. . |
| Record Nr. | UNINA-9910736981703321 |
Chetri Saamdu
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| Singapore : , : Springer Nature Singapore : , : Imprint : Springer, , 2023 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||