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Trademarks, brands and competitiveness / / edited by Teresa da Silva Lopes and Paul Duguid
| Trademarks, brands and competitiveness / / edited by Teresa da Silva Lopes and Paul Duguid |
| Pubbl/distr/stampa | New York : , : Routledge, , 2010 |
| Descrizione fisica | 1 online resource (271 p.) |
| Disciplina |
658.8/27
658.827 |
| Altri autori (Persone) |
DuguidPaul <1954->
LopesTeresa da Silva <1968-> |
| Collana | Routledge international studies in business history |
| Soggetto topico |
Brand name products - History
Trademarks - History Commerce - History Competition |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-135-17732-5
1-135-17733-3 1-282-57599-6 9786612575990 0-203-86198-1 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Book Cover; Title; Copyright; Contents; Tables; Figures; Preface; Introduction: Brands and Competitiveness; Part I Trademarks and National Competitiveness; 1 Reading Registrations: An Overview of 100 Years of Trademark Registrations in France, the United Kingdom, and the United States; 2 Export Performance and Reputation; 3 Trademarks and Performance in UK Firms; 4 Cobranding Product and Nation: Danish Modern Furniture and Denmark in the United States, 1940-1970; Part II Trademarks and the Law; 5 Trademarks and Infringement in Britain, c.1875-c.1900; 6 Trademarks, Brands, and Competition
Part III Building Brands7 Brands in Chains; 8 Turning Trademarks into Brands: How Advertising Agencies Practiced and Conceptualized Branding, 1890-1930; 9 Corporate Brand Building: Shell-Mex Ltd. in the Interwar Period; 10 Unilever's (Other) Brand Wars: Retailers, Private Labels, and Struggles for Supremacy within Product Supply Chains; Contributors; Index |
| Record Nr. | UNINA-9910459007803321 |
| New York : , : Routledge, , 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Trademarks, brands and competitiveness / / edited by Teresa da Silva Lopes and Paul Duguid
| Trademarks, brands and competitiveness / / edited by Teresa da Silva Lopes and Paul Duguid |
| Pubbl/distr/stampa | New York : , : Routledge, , 2010 |
| Descrizione fisica | 1 online resource (271 p.) |
| Disciplina |
658.8/27
658.827 |
| Altri autori (Persone) |
DuguidPaul <1954->
LopesTeresa da Silva <1968-> |
| Collana | Routledge international studies in business history |
| Soggetto topico |
Brand name products - History
Trademarks - History Commerce - History Competition |
| ISBN |
1-135-17732-5
1-135-17733-3 1-282-57599-6 9786612575990 0-203-86198-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Book Cover; Title; Copyright; Contents; Tables; Figures; Preface; Introduction: Brands and Competitiveness; Part I Trademarks and National Competitiveness; 1 Reading Registrations: An Overview of 100 Years of Trademark Registrations in France, the United Kingdom, and the United States; 2 Export Performance and Reputation; 3 Trademarks and Performance in UK Firms; 4 Cobranding Product and Nation: Danish Modern Furniture and Denmark in the United States, 1940-1970; Part II Trademarks and the Law; 5 Trademarks and Infringement in Britain, c.1875-c.1900; 6 Trademarks, Brands, and Competition
Part III Building Brands7 Brands in Chains; 8 Turning Trademarks into Brands: How Advertising Agencies Practiced and Conceptualized Branding, 1890-1930; 9 Corporate Brand Building: Shell-Mex Ltd. in the Interwar Period; 10 Unilever's (Other) Brand Wars: Retailers, Private Labels, and Struggles for Supremacy within Product Supply Chains; Contributors; Index |
| Record Nr. | UNINA-9910792380103321 |
| New York : , : Routledge, , 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Trademarks, brands and competitiveness / / edited by Teresa da Silva Lopes and Paul Duguid
| Trademarks, brands and competitiveness / / edited by Teresa da Silva Lopes and Paul Duguid |
| Pubbl/distr/stampa | New York : , : Routledge, , 2010 |
| Descrizione fisica | 1 online resource (271 p.) |
| Disciplina |
658.8/27
658.827 |
| Altri autori (Persone) |
DuguidPaul <1954->
LopesTeresa da Silva <1968-> |
| Collana | Routledge international studies in business history |
| Soggetto topico |
Brand name products - History
Trademarks - History Commerce - History Competition |
| ISBN |
1-135-17732-5
1-135-17733-3 1-282-57599-6 9786612575990 0-203-86198-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Book Cover; Title; Copyright; Contents; Tables; Figures; Preface; Introduction: Brands and Competitiveness; Part I Trademarks and National Competitiveness; 1 Reading Registrations: An Overview of 100 Years of Trademark Registrations in France, the United Kingdom, and the United States; 2 Export Performance and Reputation; 3 Trademarks and Performance in UK Firms; 4 Cobranding Product and Nation: Danish Modern Furniture and Denmark in the United States, 1940-1970; Part II Trademarks and the Law; 5 Trademarks and Infringement in Britain, c.1875-c.1900; 6 Trademarks, Brands, and Competition
Part III Building Brands7 Brands in Chains; 8 Turning Trademarks into Brands: How Advertising Agencies Practiced and Conceptualized Branding, 1890-1930; 9 Corporate Brand Building: Shell-Mex Ltd. in the Interwar Period; 10 Unilever's (Other) Brand Wars: Retailers, Private Labels, and Struggles for Supremacy within Product Supply Chains; Contributors; Index |
| Record Nr. | UNINA-9910813752403321 |
| New York : , : Routledge, , 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||