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Pachangas [[electronic resource] ] : borderlands music, U.S. politics, and transnational marketing / / by Margaret E. Dorsey
Pachangas [[electronic resource] ] : borderlands music, U.S. politics, and transnational marketing / / by Margaret E. Dorsey
Autore Dorsey Margaret E (Margaret Ellen), <1973->
Edizione [1st ed.]
Pubbl/distr/stampa Austin, : University of Texas Press, c2006
Descrizione fisica 1 online resource (248 p.)
Disciplina 324.7/8/09764
Soggetto topico Campaign funds - Texas
Business and politics - Texas, South
Corporate sponsorship - Texas, South
Festivals - Texas, South
Soggetto genere / forma Electronic books.
ISBN 0-292-79626-9
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Introduction -- Political pachangas, marketing, and music -- A history and style of association: music, pachangas, and politics in South Texas -- Marketing pachangas: the Budgirls -- Budweiser's Hispanic Scholarship Fund Fiesta Extravaganza -- Out of a social gathering, music: galvanizing persons into politics -- Democracy and the borderlands: two versions -- Pachanga moves: a local republican and a national democratic gathering -- Ace hardware: national corporate marketers learn how the locals do it -- A private event for a public servant: "Mr. Vega" meets modernity.
Record Nr. UNINA-9910451680703321
Dorsey Margaret E (Margaret Ellen), <1973->  
Austin, : University of Texas Press, c2006
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Pachangas [[electronic resource] ] : borderlands music, U.S. politics, and transnational marketing / / by Margaret E. Dorsey
Pachangas [[electronic resource] ] : borderlands music, U.S. politics, and transnational marketing / / by Margaret E. Dorsey
Autore Dorsey Margaret E (Margaret Ellen), <1973->
Edizione [1st ed.]
Pubbl/distr/stampa Austin, : University of Texas Press, c2006
Descrizione fisica 1 online resource (248 p.)
Disciplina 324.7/8/09764
Soggetto topico Campaign funds - Texas
Business and politics - Texas, South
Corporate sponsorship - Texas, South
Festivals - Texas, South
ISBN 0-292-79626-9
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Introduction -- Political pachangas, marketing, and music -- A history and style of association: music, pachangas, and politics in South Texas -- Marketing pachangas: the Budgirls -- Budweiser's Hispanic Scholarship Fund Fiesta Extravaganza -- Out of a social gathering, music: galvanizing persons into politics -- Democracy and the borderlands: two versions -- Pachanga moves: a local republican and a national democratic gathering -- Ace hardware: national corporate marketers learn how the locals do it -- A private event for a public servant: "Mr. Vega" meets modernity.
Record Nr. UNINA-9910777517903321
Dorsey Margaret E (Margaret Ellen), <1973->  
Austin, : University of Texas Press, c2006
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Pachangas : borderlands music, U.S. politics, and transnational marketing / / by Margaret E. Dorsey
Pachangas : borderlands music, U.S. politics, and transnational marketing / / by Margaret E. Dorsey
Autore Dorsey Margaret E (Margaret Ellen), <1973->
Edizione [1st ed.]
Pubbl/distr/stampa Austin, : University of Texas Press, c2006
Descrizione fisica 1 online resource (248 p.)
Disciplina 324.7/8/09764
Soggetto topico Campaign funds - Texas
Business and politics - Texas, South
Corporate sponsorship - Texas, South
Festivals - Texas, South
ISBN 0-292-79626-9
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Introduction -- Political pachangas, marketing, and music -- A history and style of association: music, pachangas, and politics in South Texas -- Marketing pachangas: the Budgirls -- Budweiser's Hispanic Scholarship Fund Fiesta Extravaganza -- Out of a social gathering, music: galvanizing persons into politics -- Democracy and the borderlands: two versions -- Pachanga moves: a local republican and a national democratic gathering -- Ace hardware: national corporate marketers learn how the locals do it -- A private event for a public servant: "Mr. Vega" meets modernity.
Record Nr. UNINA-9910810176603321
Dorsey Margaret E (Margaret Ellen), <1973->  
Austin, : University of Texas Press, c2006
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui