Building tourism knowledge through quantitative analysis [[electronic resource] ] : the legacy of Josef Mazanec / / guest editors, Andreas H. Zins and Sara Dolnicar |
Pubbl/distr/stampa | [Bradford], : Emerald Insights, 2012 |
Descrizione fisica | 1 online resource (123 p.) |
Disciplina | 338.4791072 |
Altri autori (Persone) |
ZinsAndreas H
DolnicarSara |
Collana | International journal of culture, tourism and hospitality research |
Soggetto topico |
Tourism - Research - Methodology
Hospitality industry - Marketing Tourism - Marketing |
Soggetto genere / forma | Electronic books. |
ISBN |
1-78190-364-6
1-283-99112-8 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
Cover; Table of contents; Guest editorial; Informing destination recommender systems design and evaluation through quantitative research; One legacy of Mazanec: binary questions are a simple, stable and valid measure of evaluative beliefs; Measuring the resemblance between pictorial and verbal city image spaces; Non-response bias in internet-based advertising conversion studies; Extensions on the conceptualization of customer perceived value: insights from the airline industry; Forecasting tourism demand by fuzzy time series models
Mapping segments accessing user-generated content and website applications in a joint spaceBook review |
Record Nr. | UNINA-9910453060903321 |
[Bradford], : Emerald Insights, 2012 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Building tourism knowledge through quantitative analysis [[electronic resource] ] : the legacy of Josef Mazanec / / guest editors, Andreas H. Zins and Sara Dolnicar |
Pubbl/distr/stampa | [Bradford], : Emerald Insights, 2012 |
Descrizione fisica | 1 online resource (123 p.) |
Disciplina | 338.4791072 |
Altri autori (Persone) |
ZinsAndreas H
DolnicarSara |
Collana | International journal of culture, tourism and hospitality research |
Soggetto topico |
Tourism - Research - Methodology
Hospitality industry - Marketing Tourism - Marketing |
ISBN |
1-78190-364-6
1-283-99112-8 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
Cover; Table of contents; Guest editorial; Informing destination recommender systems design and evaluation through quantitative research; One legacy of Mazanec: binary questions are a simple, stable and valid measure of evaluative beliefs; Measuring the resemblance between pictorial and verbal city image spaces; Non-response bias in internet-based advertising conversion studies; Extensions on the conceptualization of customer perceived value: insights from the airline industry; Forecasting tourism demand by fuzzy time series models
Mapping segments accessing user-generated content and website applications in a joint spaceBook review |
Record Nr. | UNINA-9910779589203321 |
[Bradford], : Emerald Insights, 2012 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Building tourism knowledge through quantitative analysis : the legacy of Josef Mazanec / / guest editors, Andreas H. Zins and Sara Dolnicar |
Edizione | [1st ed.] |
Pubbl/distr/stampa | [Bradford], : Emerald Insights, 2012 |
Descrizione fisica | 1 online resource (123 p.) |
Disciplina | 338.4791072 |
Altri autori (Persone) |
ZinsAndreas H
DolnicarSara |
Collana | International journal of culture, tourism and hospitality research |
Soggetto topico |
Tourism - Research - Methodology
Hospitality industry - Marketing Tourism - Marketing |
ISBN |
1-78190-364-6
1-283-99112-8 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
Cover; Table of contents; Guest editorial; Informing destination recommender systems design and evaluation through quantitative research; One legacy of Mazanec: binary questions are a simple, stable and valid measure of evaluative beliefs; Measuring the resemblance between pictorial and verbal city image spaces; Non-response bias in internet-based advertising conversion studies; Extensions on the conceptualization of customer perceived value: insights from the airline industry; Forecasting tourism demand by fuzzy time series models
Mapping segments accessing user-generated content and website applications in a joint spaceBook review |
Record Nr. | UNINA-9910825433403321 |
[Bradford], : Emerald Insights, 2012 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|